1001 Stories about Denmark is an interactive website and platform created by the Heritage Agency of Denmark to share stories about Danish cultural heritage. It contains over 1000 stories contributed by experts and users, covering 50 different themes. The strategic aims were to modernize how cultural heritage is presented by making the platform open, multifaceted, and democratic. This allows users to discuss heritage, share their own experiences, and develop content in new forms like podcasts and mobile applications. The platform has been successful in attracting over 20,000 monthly users and developing over 1000 user-contributed stories and places. However, constant engagement is needed to keep users contributing and sharing content across different platforms.

1. side
kort
1
1001 places
1001 stories
50 themes
200 experts
1001 stories about Denmark
web consultant,
Mette Bom
Heritage Agency of
Denmark

2. side 2
What is 1001 stories about
Denmark?

3. side 3
Let’s watch a movie about it

4. side
Strategic aims
& philosophy
open
multifaceted
moveable
voluminous
democratic
modern

5. side 5
Strategic aims 1:
Wanting to MOVE our audience
from…

6. side
..a traditional approach to heritage

7. to a modern and interactive
approach to heritage…

8. side
(Danish) cultural heritage
8
To protect and make people love… cultural
heritage

9. side 9
More strategic aims:

10. side
…from grill bars
29-01-15 10
from burger joints…

11. side 11
to world heritage…

12. side
From twin passage graves

13. side
To music festivals…

14. side
29-01-15
14
We made the platform open and
interactive switching from one-way
communication….

15. side
To the bazaar
15
To bazaar-like communication…

16. side
29-01-15
16
Why did we do it?

17. 
To invite new & younger
users to discuss heritage

mediate Danish history
outside institutions

share data & facilitate info-
sharing with others

boost alternative heritage
tourism

activate local knowledge
and this dude
17

18. side
29-01-15
18
Did we succeed?

19. side
29-01-15
19
Yes…but…

20. side
”There ain’t no such thing as a free lunch”

21. side 21
Lesson 1: We constantly need to engage
& nurse users

22. side 22
Lesson 2: users contribute differently
and have different expectations: some
like virtual heritage some like physical
experiences

23. side
1001 users telling new
stories about Denmark…
The police head quarters
in Cph

24. side
1001-users developing
content….
”Could you make the stories available
as podcasts? Then I could use them
when I drive to and from the
Copenhagen airport to entertain my
customers”
limodriver, cph
24

25. side
1001-users commenting…
25
”The story almost made me cry.
It’s a fantastic place (Ærø) and the description
is spot on. It’s very moving”

26. side
users comment and develop site…
26

27. side 27
Lesson 3: ”Sharing is caring” – open
the site with webservices and widgets

28. side
one website – several platforms
• Website
• Mobile phone, iPhone
(Android)
• Widget/iframe
• Webservice
• POI til GPS
• Facebook
• newsletter, rss feed
• YouTube videos
• Google Adwords and SEO
28

29. side 29
museer
municipalities
tourist offices
museums

30. side
Statistics so far (since May)
• ca. 20.000 monthly users
• time spent on website: 3 minutes
• 193 new profiles
• 97 new places added
• 384 pictures added
• 1700 iPhone app users
• 900 Facebook fans, 330 newsletter
subscribers (dk)
• Active widgets:17

31. side 31
• make a PR-plan, use celebs
• Put project on a permanent budget
• Use SEO (and Google Adwords)
More lessons learned:

32. side 32
and….:
• Forget the focus on young people
– they also grow old
• Develop your platform
• Everything digital needs nursing

33. side 33
New features:
• ”Travelling Denmark” – 3
families on a roadtrip
• Rutes and tours – historic hotels,
highway sights & industrial
heritage

34. side 34
Thanks!
Talk to you later at:
www.1001stories.dk
“The more you know, the more
you care and the more you share.”