1001 europeana

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presentation on www.1001.stories.dk at the europeana open culture conference in amsterdam 14-15 oct.

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1001 europeana

  1. 1. kort 1001 places 1001 stories 50 themes 200 experts 1001 stories about Denmark web consultant, Mette Bom Heritage Agency of Denmark
  2. 2. 1001 users telling new stories about Denmark… The police head quarters In Cph
  3. 3. 1001-users developing content…. <ul><li>” Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers” </li></ul><ul><li>limodriver, cph </li></ul>
  4. 4. 1001-users commenting… ” The story almost made me cry. It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”
  5. 5. How does the site work?
  6. 6. Let’s watch a movie about it
  7. 7. Our common dillemma is: Moving from…
  8. 8. A traditional approach to heritage
  9. 9. to a modern and interactive approach to heritage…
  10. 10. <ul><li>(Danish) cultural heritage </li></ul>In order to protect and make people know and love… cultural heritage
  11. 11. What we did
  12. 12. <ul><li>… from grill bars </li></ul>15-10-10 We employed a broad definition of heritage - from burger joints…
  13. 13. to world heritage…
  14. 14. From twin passage graves
  15. 15. To music festivals…
  16. 16. 15-10-10 We made the platform open and interactive switching from one-way communication….
  17. 17. To the bazaar To bazaar-like communication…
  18. 18. 15-10-10 Why did we do it?
  19. 19. <ul><li>To invite new and younger users to talk about heritage </li></ul><ul><li>To mediate Danish history outside cultural institutions </li></ul><ul><li>To share data & facilitate information-sharing with others </li></ul><ul><li>To boost alternative heritage tourism </li></ul><ul><li>to activate local knowledge and this guy </li></ul>
  20. 20. one website – several platforms sharing information and experiences <ul><li>Website </li></ul><ul><li>Mobile phone, iPhone (Android) </li></ul><ul><li>Widget/iframe </li></ul><ul><li>Webservice </li></ul><ul><li>POI til GPS </li></ul><ul><li>Facebook </li></ul><ul><li>newsletter, rss feed </li></ul><ul><li>YouTube videos </li></ul><ul><li>Google Adwords and SEO </li></ul>
  21. 21. 15-10-10 Did we succeed?
  22. 22. Yes!.... but <ul><li>ca. 20.000 monthly users </li></ul><ul><li>time spent on website: 3 minutes </li></ul><ul><li>148 new profiles </li></ul><ul><li>147 new places added </li></ul><ul><li>1500 pictures added </li></ul><ul><li>1500 iPhone app users </li></ul><ul><li>900 Facebookfans, 290 newsletter subscribers (dk) </li></ul><ul><li>International visitors 1) USA, 2) UK, 3)Germany 4) Norway </li></ul><ul><li>Aktive widgets:6 </li></ul>
  23. 23. <ul><li>users are nice & they contribute  </li></ul><ul><li>make a PR-plan </li></ul><ul><li>Use SEO and Google Adwords </li></ul><ul><li>Use beta-launch </li></ul><ul><li>Spread the word constantly </li></ul><ul><li>Encourage and involve users </li></ul>Lessons learned:
  24. 24. Thanks! Talk to you later at: www.1001stories.dk “ The more you know, the more you care and the more you share.”

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