What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.

1. WHAT CAN STRANGERS,
CURSES, MULTIPLE
IDENTITIES AND SPEED
DATING TEACH US
ABOUT WORD OF
MOUTH?
Photo: Milos Milosevic
WELCOME TO THE 1000VIEWS BLOG DIGEST No. 1
(by 1000heads)

2. THIS MONTH FEATURING
@restreitinho
@jackamartin
@CamillaMaryRose
@mollyflatt
Photo: Martin Fisch

3. THIS ISSUE:
FOUR THINGS
WORTH
REMEMBERING
Photo: Rosa Dik

4. TRUST THY
STRANGER'S
OPINION.
(by @mollyflatt)
Photo: Tom
No. 1

5. I don’t mistrust the acquaintance, of course but I
know that there are probably a host of other
social nuances driving her comment (…). With
the stranger it’s more likely to be a pure
expression of admiration for those gorgeous
boots. Moreover, because the stranger has had
to take the risk that they will be thought weird or
sleazy, their opinion feels all the more potent.
Molly Flatt, The power of strangers

6. BIG DATA:
BIG BLESSING
AND BIG CURSE.
(by @jackamartin)
Photo: Eva Prokop
No. 2

7. Big data has been a godsend and a curse for
brands. It allows for greater personalisation of
content and better insight into consumers, but
whether you call it tracking, monitoring, scraping
or listening, collecting behavioural data can feel
worryingly close to stalking and can easily find
itself on the wrong side of the consumers’
sensibilities.
Jack Martin, The rise of geolocation and the decline of privacy

8. THIS JUST IN:
YOU HAVE
MULTIPLE IDENTITIES.
(by @restreitinho)
Photo: Frank Kovalchek
No. 3

9. Identity isn’t singular. Never was. We behave
differently with different people, and that’s
permeating our mobile experience as well. The
whole represents who we are, but there’s never
been a lower barrier to sharing different parts of
ourselves in different places. We can be the baby
photo sharer on Facebook, the impulsive
blabbermouth on WhatsApp, the science nerd on
Twitter and the freaky GIF addict on Tumblr.
Roberto Estreitinho, Fragmented content reflects our human nature

10. SOCIAL MEDIA
IS JUST LIKE
SPEED DATING.
(by @CamillaMaryRose)
Photo: JD Hancock
No. 4

11. Nobody likes dating someone just like their ex.
Replicating your competitors’ tone of voice not
going to get you anywhere. If a consumer is
ready to branch out to a new brand, they want to
see the difference between the two. Show off
your brand’s unique qualities and personality –
not your generic appeal.
Camilla White, Social media speed-dating for brands

12. BUT WHAT
DOES IT
ALL MEAN?
Photo: Nomadic Lass

13. WHILE FRIENDS AND
FOLLOWERS ARE NICE,
DON'T NEGLECT THE POWER
OF STRANGERS TO REALLY
SEE WHAT PEOPLE THINK
ABOUT YOU.
Photo: Arielle Nadel

14. BIG DATA IS LIKE A CREEPY
VERSION OF THE FORCE:
YOU HAVE TO USE IT WISELY.
Photo: taymtaym

15. YOUR CUSTOMERS
DON'T USE DIFFERENT
SOCIAL MEDIA THE EXACT
SAME WAY.
SO WHY SHOULD YOU?
Photo: Daniela Hartmann

16. IF YOU WANT TO BE THE
BEST, STAND OUT FROM
THE REST. YOU WANT TO
MAKE AN IMPRESSION
FROM THAT FIRST DATE
ALL THE WAY TO
MARRIAGE.
Photo: Geraint Rowland

17. Photo: Martin Fisch
HAD A GOOD TIME? LET US KNOW!
@restreitinho
@jackamartin
@CamillaMaryRose
@mollyflatt

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