5. The hypodermic needle this theory was the first attempt to explain how mass audiences might react to mass media. The Payne Fund studies of the 1930s, which focused on the impact of motion pictures on children, and Hitler's manipulation of the mass media during WWII to unify the German public behind the Nazi party. Schemas: is a packet of information that is derived from past experiences. Therefore when the audience sees a trailer they will look at characters and Identify them with already known stereotypes and immediately judge that person to determine their personality.
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Editor's Notes
Bond- low angle shot in water to show power, he is always in control M is dressed in a cream jacket, which shows her superiority – pureness. Le chiffre- always pictured in black and has a signature mark across his eye. Vespa is in elegant dresses and is well spoken ,
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