1000heads: Brand anthropomorphism
•Download as PPT, PDF•
1 like•3,368 views
Molly's presentation for media140 Oxford, May 2010, about what it really means to be a 'human' brand in a consumer led world.
Report
Share
Report
Share
Recommended
A Social Media Cautionary Tale: Crumb Bakery
Crumb Bakery used an offensive tagline "So good it makes fat people cry" which upset a local customer. When the customer complained, Crumb responded rudely that they "offend everybody equally." The customer created an online group to share her experience, and the story spread on social media. Crumb responded poorly on Twitter and their blog to the growing criticism. As a result, the bakery faced significant damage to its reputation and social media presence. The case serves as a lesson to businesses about the importance of respecting customers, handling feedback appropriately, and maintaining a positive online reputation through social media.
Call, thomas, david
This document discusses a student project to raise awareness of and prevent bullying. It outlines 5 questions about bullying, including how and where it occurs and who can stop it. The students plan to create and sell pens to collect money for an anti-bullying charity. They discuss using the color red and an Xbox symbol to represent bullying and how even small acts like texts can greatly impact people. The students hope to educate others that bullying is a serious real-world issue, not just a cartoon, and encourage standing up for those being bullied.
LongStory Summary
This document summarizes a presentation about the dating simulation game LongStory, which aims to help players learn about healthy relationships and sexuality. LongStory provides choices and scenarios to allow players to work through emotional situations and experiment with different outcomes. The game does not present a single model of relationships, but instead includes diverse characters with different beliefs and backgrounds. The goal is for players to care about the characters, think the game is fun rather than educational, and provide feedback about what they want from the story.
gStrat_Ernestine's_Case Study
Ernestine's Women's Shelter underwent a rebranding to better represent the strength and resilience of the women and children they serve. The previous branding used delicate symbols and colors that implied fragility, which did not match the reality of the shelter. The new branding features bold colors, fonts, and symbols that avoid feminine cliches, with taglines about protection, empowerment, and support. The simplified wordmark is a bold red exclamation mark punctuating a solid impactful font in red and black colors. The rebranding has been applied across all shelter materials and has reinvigorated staff in their mission to help more women and children fleeing violence.
Date your Donors - Jewish Federation of Greater Atlanta
The document discusses the importance of building real relationships with donors in fundraising. It suggests dating rules and opportunities for fundraisers to focus on mission over money, show the mission in immersive ways, engage donors rather than just broadcast, and invest in long term relationships rather than one-time solicitations. The overall message is that donors are people, not just sources of money, and fundraisers should treat relationship building as seriously as dating.
Sxsw2014
LongStory is a progressive dating simulation game that helps players learn about healthy relationships and sexuality through choice-based scenarios. It addresses a gap in resources for youth to learn about maintaining relationships. The game includes characters with diverse backgrounds and views on intimacy, sex, and gender without privileging any one perspective. It aims to provide a realistic gaming experience and encourage empathy through well-developed characters.
GOOD FEEDBACK WHERE HAVE YOU GONE?
People often provide meaningless or inauthentic feedback like "yeah" or "I understand" without truly engaging with what someone is saying or showing empathy. There are three types of feedback: inauthentic, authentic, and no feedback at all. Authentic feedback requires curiosity - paraphrasing what was said and asking a genuine follow up question to demonstrate understanding. In Boise, Idaho, the author has found that when sharing an emotional truth, people often change the subject without acknowledgment. While silence can be a form of respect, feedback that engages with understanding and empathy is a kindness that helps people feel heard. Authentic feedback is important for real connection and should be the goal in conversations.
Real Ms. World Website
The document describes the website flow for different user types on a beauty pageant voting website. For pre-login users, explanatory text and options are shown. Registered general users see instructions on how to rate contestants based on internal qualities rather than physical attributes. Jury members can influence others by posting comments about contestants. Contestants can listen to and rate other participants.
Recommended
A Social Media Cautionary Tale: Crumb Bakery
Crumb Bakery used an offensive tagline "So good it makes fat people cry" which upset a local customer. When the customer complained, Crumb responded rudely that they "offend everybody equally." The customer created an online group to share her experience, and the story spread on social media. Crumb responded poorly on Twitter and their blog to the growing criticism. As a result, the bakery faced significant damage to its reputation and social media presence. The case serves as a lesson to businesses about the importance of respecting customers, handling feedback appropriately, and maintaining a positive online reputation through social media.
Call, thomas, david
This document discusses a student project to raise awareness of and prevent bullying. It outlines 5 questions about bullying, including how and where it occurs and who can stop it. The students plan to create and sell pens to collect money for an anti-bullying charity. They discuss using the color red and an Xbox symbol to represent bullying and how even small acts like texts can greatly impact people. The students hope to educate others that bullying is a serious real-world issue, not just a cartoon, and encourage standing up for those being bullied.
LongStory Summary
This document summarizes a presentation about the dating simulation game LongStory, which aims to help players learn about healthy relationships and sexuality. LongStory provides choices and scenarios to allow players to work through emotional situations and experiment with different outcomes. The game does not present a single model of relationships, but instead includes diverse characters with different beliefs and backgrounds. The goal is for players to care about the characters, think the game is fun rather than educational, and provide feedback about what they want from the story.
gStrat_Ernestine's_Case Study
Ernestine's Women's Shelter underwent a rebranding to better represent the strength and resilience of the women and children they serve. The previous branding used delicate symbols and colors that implied fragility, which did not match the reality of the shelter. The new branding features bold colors, fonts, and symbols that avoid feminine cliches, with taglines about protection, empowerment, and support. The simplified wordmark is a bold red exclamation mark punctuating a solid impactful font in red and black colors. The rebranding has been applied across all shelter materials and has reinvigorated staff in their mission to help more women and children fleeing violence.
Date your Donors - Jewish Federation of Greater Atlanta
The document discusses the importance of building real relationships with donors in fundraising. It suggests dating rules and opportunities for fundraisers to focus on mission over money, show the mission in immersive ways, engage donors rather than just broadcast, and invest in long term relationships rather than one-time solicitations. The overall message is that donors are people, not just sources of money, and fundraisers should treat relationship building as seriously as dating.
Sxsw2014
LongStory is a progressive dating simulation game that helps players learn about healthy relationships and sexuality through choice-based scenarios. It addresses a gap in resources for youth to learn about maintaining relationships. The game includes characters with diverse backgrounds and views on intimacy, sex, and gender without privileging any one perspective. It aims to provide a realistic gaming experience and encourage empathy through well-developed characters.
GOOD FEEDBACK WHERE HAVE YOU GONE?
People often provide meaningless or inauthentic feedback like "yeah" or "I understand" without truly engaging with what someone is saying or showing empathy. There are three types of feedback: inauthentic, authentic, and no feedback at all. Authentic feedback requires curiosity - paraphrasing what was said and asking a genuine follow up question to demonstrate understanding. In Boise, Idaho, the author has found that when sharing an emotional truth, people often change the subject without acknowledgment. While silence can be a form of respect, feedback that engages with understanding and empathy is a kindness that helps people feel heard. Authentic feedback is important for real connection and should be the goal in conversations.
Real Ms. World Website
The document describes the website flow for different user types on a beauty pageant voting website. For pre-login users, explanatory text and options are shown. Registered general users see instructions on how to rate contestants based on internal qualities rather than physical attributes. Jury members can influence others by posting comments about contestants. Contestants can listen to and rate other participants.
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
Unit 3 presentation
This document provides an overview of advertising research methods including questionnaires, focus groups, competitor analysis, and budget research. It outlines questions to gauge behaviors around buying DVDs and cinema attendance. The research aims to understand what platforms and elements make ads most effective for different age groups. It also lists initial advertising ideas, production elements like props and locations, and an estimated £797.50 budget for camera, audio, editing, and actor costs.
Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivate...
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Aaron Ahuvia
Philipp Rauschnabel
THE LINK The Consumer - Brand Relationship
DRAFT FOR DISCUSSION branding is in a personality crisis. What's to be done? Here are a few suggestions
INFRASTRUTTURE CRITICHE_sicurezza fisica nelle fasi progettuali, costruttive ...
Argomento di ricerca nel campo della Difesa delle Infrastrutture Critiche. Il documento vuole essere una analisi della situazione nazionale attuale, e un tavolo di confronto per condividere conoscenze sull'argomento.
1000views Blog Digest No. 1 (April 2014)
What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.
1000views Blog Digest No. 2 (May 2014)
Handwriting, your mum, technology... it's all connected! How? Find out in the 1000views Blog Digest No.2, by 1000heads.
CES 2016: Implications for marketers
CES 2015 offered an indication on what a ‘smarter’ future might look like. CES 2016 has given us tangible examples of what to expect now. Three areas that stood our are transportation, utility and immersion - here's what that may change in people's lives and what that means for brands and marketers.
1000views Blog Digest No. 3 (June 2014)
Creativity in a modern age, the point of social media, FOMO and talking to mothers... why yes, it's the 1000views Blog Digest No. 3! Enjoy.
Social Media Trends for 2014
- Wearable technology promises to revolutionize people's lives in 2014 but risks a backlash if it hinders productivity or real-life interactions. Users will need to discipline themselves to avoid being overwhelmed by notifications.
- Large social media platforms are copying features of smaller competitors like Snapchat and WhatsApp to provide private messaging and remain relevant. This benefits users who can choose between broad networks and focused niche platforms.
- Retail stores must offer experiences that are more interactive and unique to compete with the seamlessness of online shopping where online will always be easier.
- Retailers are using mobile apps to reward customer behaviors beyond just purchases to build longer-term, targeted loyalty programs through location data, CR
7 ways you can use Facebook Custom Audiences to grow your business
Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.
CES 2015: What a smarter world means for brands
CES 2015 showed us the world is getting smarter and more connected. In this overview we explore what that means for brands in the future.
The role of product category for brand relationships
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
ARE RADIO ADS STILL EFFECTIVE RELATIVE TO TELEVISION ADS?
This document summarizes a research report on whether people still listen to radio ads and if radio ads are still effective relative to television ads. It includes an introduction outlining the research problem and objectives, a literature review on previous related studies, and a description of the research methodology used. The findings indicate that most people still listen to the radio, but prefer television ads due to the inclusion of visual elements. While radio ads have advantages like lower cost, listeners often tune out or change stations during ads.
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
We were at Adobe Summit in London* and brought back our main insights around the present and future of digital marketing and why reinvention is the name of the game for marketers.
*Disclaimer: Adobe is a 1000heads client.
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.
But, while digital ad incomes are huge online conversion rates are dropping. (For example: 8% of the users account for 85% of clicks on banners, the average click-through rate of display ads is 0.1%.)
What’s going wrong here?
The biggest problem is that display banners are often obtrusive and don’t enhance or integrate with the overall experience well enough.
‘Sad’ news: the display banner as we know it is nearing the end of its life span
However, many advertisers, together with publishers, are rethinking online branding, let’s take a look at 12 exciting concepts for online advertising.
Contains advertising concepts by / found on Forbes, Quartz, The Next Web, Vox (Polygon), De Volkskrant, NRC, Time, WeTransfer, AdGibbon, GlobalMoxie, Google, BuzzFeed, The Atlantic, The Chicago Tribune, FIFA app, De Correspondent & more!
-- Photography sources --
"Ruler" by Scott Akerman, some rights reserved (2010)
https://www.flickr.com/photos/sterlic/4299631538
"Crochet Eyeball" by Net, all rights reserved (2008)
https://www.flickr.com/photos/quoin/2815208617
"Falling Jellyfish" by Joe Flood, some rights reserved (2006)
https://www.flickr.com/photos/joeflood/84125419
"Draining Again" by darkday, some rights reserved (2014)
https://www.flickr.com/photos/drainrat/14017447697
"Pack" by Nick, all rights reserved (2012)
http://www.flickr.com/photos/blank_canvas_photograpy/8154329078
Evolution e Thunderbird, i client di posta elettronica liberi
Seminario del GULP (Gruppo Utenti Linux Pisa) che presenta i principali software di invio mail opensource: Evolution e Thunderbird
concept of resilience and self healing in smart grid
The document discusses concepts related to resilience and self-healing in smart grids. It defines a smart grid as an electrical grid using communications technologies to improve efficiency. Key functions include enabling customer participation and accommodating different generation options. Self-healing is the ability of a system to automatically restore itself without human intervention. For the electrical grid, this means timely detection of issues and minimizing loss of service through reconfiguring resources. The transmission and distribution components can be modeled using graph theory to analyze resilience. Automatic meter reading is one approach for distribution grids.
Create resilience and self-compassion with mindfulness meditation and positiv...
Create resilience and self-compassion with mindfulness meditation and positiv...Dr. Andrea Pennington
10 years ago Dr. Pennington introduced acupuncture, mindfulness meditation & positive psychology coaching to an intensive outpatient program for binge eating disorder. It quickly became a highly referred and publicized approach for process addictions. Her research and clinical practice produced the Attunement Meditation which fosters impulse control, resilience & stress reduction.
Free meditation downloads are available at
www.AndreaPennington.com/StressLess
Research shows that through prolonged mindfulness practice the insular region of the brain is enhanced leading to increased self-awareness, emotional regulation and wellbeing. Further, a reduction of anxiety by the amygdala through mindfulness-based practices is well established in the literature.
Dr. Pennington's Attunement Meditation empowers people to build 9 essential resilience traits for wellbeing and relapse prevention, including:
non-judgmental awareness, present moment attention,acceptance,
self-compassion, physiological stress reduction, letting go/surrender, emotional intelligence, self-generated positive emotion and gratitude, and adaptability.
Why Systems Work: Resilience, Self-organisation, Hierarchy
Session at the Sydney Limited WIP Society about resilience, self-organisation, and hierarchy in systems
Steps To Writing A 5 Paragraph Essay. Online assignment writing service.
Here are a few key points about the importance of love in literature:
- Love is a universal human experience and powerful emotion that has inspired countless works of literature across genres and time periods. Exploring themes of love, loss, and relationships helps make stories more emotionally resonant for readers.
- Works that feature love as a central theme, like romance novels and plays, allow readers to experience different types of love through compelling characters and narratives. This can provide insight into our own relationships.
- Major literary works like Shakespeare's plays often use love as a plot device or character motivation to propel the story forward in interesting ways. Works like Romeo and Juliet showcase how love can drive dramatic conflicts.
- Descriptions of
The reputation industry
The document discusses the rise of online reputation systems and user reviews, and how this has led to a "reputation economy" where individuals feel pressure to curate positive online personas. It argues that everyone now thinks they are a critic with an important voice due to sites like Yelp, but this has actually devalued individual opinions. Further, services now also rate customers, and the reputation economy encourages bland conformity as people aim to avoid negative reviews by avoiding controversy and imperfection. Ultimately, the reputation economy threatens to erase human complexity and individuality in favor of corporate-approved constructs.
More Related Content
Viewers also liked
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
Unit 3 presentation
This document provides an overview of advertising research methods including questionnaires, focus groups, competitor analysis, and budget research. It outlines questions to gauge behaviors around buying DVDs and cinema attendance. The research aims to understand what platforms and elements make ads most effective for different age groups. It also lists initial advertising ideas, production elements like props and locations, and an estimated £797.50 budget for camera, audio, editing, and actor costs.
Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivate...
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Aaron Ahuvia
Philipp Rauschnabel
THE LINK The Consumer - Brand Relationship
DRAFT FOR DISCUSSION branding is in a personality crisis. What's to be done? Here are a few suggestions
INFRASTRUTTURE CRITICHE_sicurezza fisica nelle fasi progettuali, costruttive ...
Argomento di ricerca nel campo della Difesa delle Infrastrutture Critiche. Il documento vuole essere una analisi della situazione nazionale attuale, e un tavolo di confronto per condividere conoscenze sull'argomento.
1000views Blog Digest No. 1 (April 2014)
What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.
1000views Blog Digest No. 2 (May 2014)
Handwriting, your mum, technology... it's all connected! How? Find out in the 1000views Blog Digest No.2, by 1000heads.
CES 2016: Implications for marketers
CES 2015 offered an indication on what a ‘smarter’ future might look like. CES 2016 has given us tangible examples of what to expect now. Three areas that stood our are transportation, utility and immersion - here's what that may change in people's lives and what that means for brands and marketers.
1000views Blog Digest No. 3 (June 2014)
Creativity in a modern age, the point of social media, FOMO and talking to mothers... why yes, it's the 1000views Blog Digest No. 3! Enjoy.
Social Media Trends for 2014
- Wearable technology promises to revolutionize people's lives in 2014 but risks a backlash if it hinders productivity or real-life interactions. Users will need to discipline themselves to avoid being overwhelmed by notifications.
- Large social media platforms are copying features of smaller competitors like Snapchat and WhatsApp to provide private messaging and remain relevant. This benefits users who can choose between broad networks and focused niche platforms.
- Retail stores must offer experiences that are more interactive and unique to compete with the seamlessness of online shopping where online will always be easier.
- Retailers are using mobile apps to reward customer behaviors beyond just purchases to build longer-term, targeted loyalty programs through location data, CR
7 ways you can use Facebook Custom Audiences to grow your business
Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.
CES 2015: What a smarter world means for brands
CES 2015 showed us the world is getting smarter and more connected. In this overview we explore what that means for brands in the future.
The role of product category for brand relationships
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
ARE RADIO ADS STILL EFFECTIVE RELATIVE TO TELEVISION ADS?
This document summarizes a research report on whether people still listen to radio ads and if radio ads are still effective relative to television ads. It includes an introduction outlining the research problem and objectives, a literature review on previous related studies, and a description of the research methodology used. The findings indicate that most people still listen to the radio, but prefer television ads due to the inclusion of visual elements. While radio ads have advantages like lower cost, listeners often tune out or change stations during ads.
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
We were at Adobe Summit in London* and brought back our main insights around the present and future of digital marketing and why reinvention is the name of the game for marketers.
*Disclaimer: Adobe is a 1000heads client.
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.
But, while digital ad incomes are huge online conversion rates are dropping. (For example: 8% of the users account for 85% of clicks on banners, the average click-through rate of display ads is 0.1%.)
What’s going wrong here?
The biggest problem is that display banners are often obtrusive and don’t enhance or integrate with the overall experience well enough.
‘Sad’ news: the display banner as we know it is nearing the end of its life span
However, many advertisers, together with publishers, are rethinking online branding, let’s take a look at 12 exciting concepts for online advertising.
Contains advertising concepts by / found on Forbes, Quartz, The Next Web, Vox (Polygon), De Volkskrant, NRC, Time, WeTransfer, AdGibbon, GlobalMoxie, Google, BuzzFeed, The Atlantic, The Chicago Tribune, FIFA app, De Correspondent & more!
-- Photography sources --
"Ruler" by Scott Akerman, some rights reserved (2010)
https://www.flickr.com/photos/sterlic/4299631538
"Crochet Eyeball" by Net, all rights reserved (2008)
https://www.flickr.com/photos/quoin/2815208617
"Falling Jellyfish" by Joe Flood, some rights reserved (2006)
https://www.flickr.com/photos/joeflood/84125419
"Draining Again" by darkday, some rights reserved (2014)
https://www.flickr.com/photos/drainrat/14017447697
"Pack" by Nick, all rights reserved (2012)
http://www.flickr.com/photos/blank_canvas_photograpy/8154329078
Evolution e Thunderbird, i client di posta elettronica liberi
Seminario del GULP (Gruppo Utenti Linux Pisa) che presenta i principali software di invio mail opensource: Evolution e Thunderbird
concept of resilience and self healing in smart grid
The document discusses concepts related to resilience and self-healing in smart grids. It defines a smart grid as an electrical grid using communications technologies to improve efficiency. Key functions include enabling customer participation and accommodating different generation options. Self-healing is the ability of a system to automatically restore itself without human intervention. For the electrical grid, this means timely detection of issues and minimizing loss of service through reconfiguring resources. The transmission and distribution components can be modeled using graph theory to analyze resilience. Automatic meter reading is one approach for distribution grids.
Create resilience and self-compassion with mindfulness meditation and positiv...
Create resilience and self-compassion with mindfulness meditation and positiv...Dr. Andrea Pennington
10 years ago Dr. Pennington introduced acupuncture, mindfulness meditation & positive psychology coaching to an intensive outpatient program for binge eating disorder. It quickly became a highly referred and publicized approach for process addictions. Her research and clinical practice produced the Attunement Meditation which fosters impulse control, resilience & stress reduction.
Free meditation downloads are available at
www.AndreaPennington.com/StressLess
Research shows that through prolonged mindfulness practice the insular region of the brain is enhanced leading to increased self-awareness, emotional regulation and wellbeing. Further, a reduction of anxiety by the amygdala through mindfulness-based practices is well established in the literature.
Dr. Pennington's Attunement Meditation empowers people to build 9 essential resilience traits for wellbeing and relapse prevention, including:
non-judgmental awareness, present moment attention,acceptance,
self-compassion, physiological stress reduction, letting go/surrender, emotional intelligence, self-generated positive emotion and gratitude, and adaptability.
Why Systems Work: Resilience, Self-organisation, Hierarchy
Session at the Sydney Limited WIP Society about resilience, self-organisation, and hierarchy in systems
Viewers also liked (20)
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers
Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivate...
Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivate...
INFRASTRUTTURE CRITICHE_sicurezza fisica nelle fasi progettuali, costruttive ...
INFRASTRUTTURE CRITICHE_sicurezza fisica nelle fasi progettuali, costruttive ...
7 ways you can use Facebook Custom Audiences to grow your business
7 ways you can use Facebook Custom Audiences to grow your business
The role of product category for brand relationships
The role of product category for brand relationships
ARE RADIO ADS STILL EFFECTIVE RELATIVE TO TELEVISION ADS?
ARE RADIO ADS STILL EFFECTIVE RELATIVE TO TELEVISION ADS?
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
Evolution e Thunderbird, i client di posta elettronica liberi
Evolution e Thunderbird, i client di posta elettronica liberi
concept of resilience and self healing in smart grid
concept of resilience and self healing in smart grid
Create resilience and self-compassion with mindfulness meditation and positiv...
Create resilience and self-compassion with mindfulness meditation and positiv...
Why Systems Work: Resilience, Self-organisation, Hierarchy
Why Systems Work: Resilience, Self-organisation, Hierarchy
Similar to 1000heads: Brand anthropomorphism
Steps To Writing A 5 Paragraph Essay. Online assignment writing service.
Here are a few key points about the importance of love in literature:
- Love is a universal human experience and powerful emotion that has inspired countless works of literature across genres and time periods. Exploring themes of love, loss, and relationships helps make stories more emotionally resonant for readers.
- Works that feature love as a central theme, like romance novels and plays, allow readers to experience different types of love through compelling characters and narratives. This can provide insight into our own relationships.
- Major literary works like Shakespeare's plays often use love as a plot device or character motivation to propel the story forward in interesting ways. Works like Romeo and Juliet showcase how love can drive dramatic conflicts.
- Descriptions of
The reputation industry
The document discusses the rise of online reputation systems and user reviews, and how this has led to a "reputation economy" where individuals feel pressure to curate positive online personas. It argues that everyone now thinks they are a critic with an important voice due to sites like Yelp, but this has actually devalued individual opinions. Further, services now also rate customers, and the reputation economy encourages bland conformity as people aim to avoid negative reviews by avoiding controversy and imperfection. Ultimately, the reputation economy threatens to erase human complexity and individuality in favor of corporate-approved constructs.
Beneath the Trend: Authenticity report by Quester market research
Beneath the Trend: Authenticity report by Quester market researchTim Hoskins, President, Quester Insights and Strategy
In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media, politics and more, we saw generational values shifting at a faster pace than we’ve ever seen before.
One thing we discovered is that each generation has a deep appreciation for authenticity. In our newest research, we aimed to learn more about those perceptions, as well as what types of generational differences exist when it comes to brands and authenticity.
We interviewed 404 people across four generations using our AI qualitative moderator. We asked participants to define authenticity as it relates to people and relationships, work, school, and social media, and in terms of brands.Dennis Loos Insights About Brand Loyalty.pdf
My name is Dennis Loos, and today I’m going to talk about brands and how they have a lot in common with family dynamics. How, from a psychological POV, branding correlates directly to our interpersonal dynamics.
30 years in 30 minutes: Tips for starting your advertising career.
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
The document discusses the power and importance of storytelling, particularly for social entrepreneurs and advocates seeking to achieve policy goals or market interest. It outlines 13 "Power Ps" that make for an effective story, such as having a clear purpose, including dynamic tension or peril, focusing on affected people, and being fully present when telling a story to others. The author argues that the organizations most able to tell a compelling story are often the most successful at achieving their goals.
Good Magazine Article - How to Deal with Peer Pressure
Good Magazine Article - How to Deal with Peer PressureZeta Yarwood - NLP Career Coach and Life Coach
The document discusses societal pressure and its impact. It explains that people often succumb to societal pressure out of fear of rejection from social groups. While intended to protect oneself, succumbing to pressure can be self-destructive by causing one to lose their identity and disconnect from their authentic self. The document recommends managing one's perception of societal pressure, which is often imagined rather than real, and boosting self-esteem by focusing on personal qualities and relationships with those who love you for who you are.Transformational storytelling
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
Cannes Talks 2015 Reflections / Marilyn Monroe as the new Consumer
Reflections on Cannes 2015 Talks, focusing on the new consumer insight. The story is told from Marilyn Monroe's point of view!
AFP Conf_Ft. Lauderdale
The document provides tips for nonprofit marketing and fundraising by focusing on the audience rather than the organization. It discusses connecting with audience values, crafting a compelling message using the CRAM framework (Connection, Reward, Action, Memory), choosing the right messengers, and utilizing social networks and user-generated content. Specific strategies include identifying audience values and open-minded moments, telling stories that reward donors and make the call to action memorable.
Marketing to millennials what you need to know
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
Lovemarks Presentation
The document discusses Kevin Roberts' career history and his views on brands, lovemarks, and marketing. It summarizes that Roberts believes brands must connect with customers on an emotional level through mystery, sensuality, intimacy and stories to inspire loyalty beyond reason. It also discusses how research, shopping experiences, and inspirational consumers can help transform brands into lovemarks.
U of L and The Social Web
The document discusses the concept of social branding and how companies need to change their approach to marketing and customer relationships in the current social media landscape. It argues that companies can no longer treat customers as mere consumers or eyeballs, but must engage in real conversations to understand what customers want. The author provides an analogy of teaching a child to share as an example of how companies need to learn to consider others' needs and listen to customers in order to build meaningful relationships and brands in today's more social and transparent environment.
The Social Media Playbook
This is another variation of my work around the Social Media Playbook, a step forward in my book writing process. It needs some work still to make it prettier and tell the story, but I delivered it to the Social Media Club Workshop in Austin on November 6, 2007.
Brands are human too
The document discusses how brands need to become more human to succeed. It provides examples of how some brands are winning by taking a more human approach. Specifically, it discusses how human brands are:
1) More conscious by having cultural and social missions rather than just commercial propositions.
2) More generous by providing people with ideas, emotions, actions and utility through stories of real people.
3) Better at storytelling by sharing ongoing stories with depth and complexity about people's experiences.
The document argues that human brands will thrive by taking on more human traits like being conscious of social impact, generous with their content, and skillful storytellers.
Stephen King 22 Tips For Writers On Writing Book
The document discusses the steps to get writing help from HelpWriting.net. It involves creating an account, completing an order form with instructions and deadline, and reviewing writer bids before choosing a writer and placing a deposit. The customer can then review and request revisions of the paper as needed before authorizing final payment. The document emphasizes HelpWriting.net's commitment to original, high-quality content and providing refunds for plagiarized work.
Harnessing Goldfish: Understanding the Millennials or Gen-Hope (white paper)
This white paper, by Kimberley Heart, discusses the contemporary, intergenerational issues concerning Gen Y, Gen X, and Baby Boomer work cultures.
Speed presentations: My favourite brand.
Cate Kirkbride, Head of Brand, is deciding on a new direction for her brand but is unsure which path to take. The document provides quotes and insights on the importance of storytelling and myth-building for brands. Effective brand stories are emotionally compelling, passionate, simple to understand, honest and authentic. When done well, an engaging brand story can spread organically across marketing channels and strengthen connections with audiences.
Tips For Writing A Narrative Essay. Scholarship Essay: How to start a narrati...
How to Write a Narrative Essay | Writing Guides | Ultius. How to Write a Narrative Essay: Easy Guide and Useful Tips. What To Write My Narrative Essay About ― 40 Best Narrative Essay Topics. Scholarship Essay: How to start a narrative composition. Helpful Narrative Essay Topics Ireland | Essay topics, Essay writing .... Reflection essay: How do you write a narrative essay. How to Write a Good Narrative Essay | Blog CheapEssay.net. What Is A Narrative Essay? Narrative Essay Examples And Writing Tips .... Narrative Essay Help - Step 1 - Define Your Qualities. 30 Sample Of Narrative Essay | Example Document Template. How to Write a Narrative Essay. 5 Tips for Teaching Narrative Writing | Narrative writing, Teaching ....
Mediacritppt
The document outlines a presentation on celebrity advertising and its influence on children. It discusses how celebrities are used to promote products and grab attention. It also notes that children often look up to celebrities as role models and are heavily influenced by media at younger ages. The presentation covers different persuasion techniques used in ads and provides activities for decoding ads and discussing celebrity influence with children. It concludes by suggesting resources for further discussion and engagement on the topic.
Similar to 1000heads: Brand anthropomorphism (20)
Steps To Writing A 5 Paragraph Essay. Online assignment writing service.
Steps To Writing A 5 Paragraph Essay. Online assignment writing service.
Beneath the Trend: Authenticity report by Quester market research
Beneath the Trend: Authenticity report by Quester market research
30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
Good Magazine Article - How to Deal with Peer Pressure
Good Magazine Article - How to Deal with Peer Pressure
Cannes Talks 2015 Reflections / Marilyn Monroe as the new Consumer
Cannes Talks 2015 Reflections / Marilyn Monroe as the new Consumer
Harnessing Goldfish: Understanding the Millennials or Gen-Hope (white paper)
Harnessing Goldfish: Understanding the Millennials or Gen-Hope (white paper)
Tips For Writing A Narrative Essay. Scholarship Essay: How to start a narrati...
Tips For Writing A Narrative Essay. Scholarship Essay: How to start a narrati...
More from 1000heads
How messaging apps are changing the way we communicate
Mobile messaging is big, but how are messaging apps changing the way we communicate? From Snapchat to Slingshot, Bolt and other up and comers, we're going from a static, text-first activity to a mobile, visual-first habit.
1000heads TNT Report - Facebook Connect
What's the deal with Facebook Connect? Here's our quick overview, with stats, suggestions and case studies.
Haye v Klitschko: The Infographic
David Haye vs Wladimir Klitschko
Data collected & analysed by 1000heads WOMTrak™, bespoke monitoring & tracking service...
Digital Advertising - CAP & ASA
The document summarizes the new digital advertising rules under the UK's Committee of Advertising Practice (CAP) Code that took effect on March 1, 2011. Key points include: extending the CAP Code's remit to cover advertisers' own websites and non-paid online spaces under their control; additional criteria to help identify commercial communications intended to sell goods/services; and examples of content like press releases, investor relations, and foreign media that are excluded from the new digital remit.
211010 Arts: the original social media
This document discusses how arts organizations can build conversational brands on social media by engaging users and communities. It notes that traditional organizational structures are being challenged by Web 2.0, which focuses on users over institutions. Examples are given of museums using tools like Flickr, podcasts, and mobile apps to encourage user participation and global collaboration. The rise of social media is outlined, showing how the average 18 year old now has more conversations than their grandparents. Recommendations are made for arts organizations to build trust, listen, establish networks, engage communities, share content, react to users, target influencers, involve communities, disrupt schemas, and sustain conversations to build word-of-mouth and advocacy.
How do you use insight to engage niche audiences?
1. Sainsbury's launched an improved freefrom product range for people with food allergies or intolerances, which is a niche audience.
2. 1000heads and Sainsbury's hosted a freefrom dinner party to promote the new range, where they served dishes suggested by the target audience.
3. The engagement generated over 44,000 interactions within the target community and was overwhelmingly positive feedback for Sainsbury's freefrom range.
How can a brand inspire rather than dictate?
The document summarizes a campaign by Tourism New South Wales to promote Sydney tourism. They partnered with a social media company to run a 6-week competition with 20 bloggers, giving them challenges to complete around Sydney. The goals were to encourage connection and collaboration among the bloggers, give them ownership over content, and showcase their experiences. The results were over 477 blog posts across 25 venues with over 86,000 views, successfully promoting Sydney through the bloggers' networks.
Word of mouth case study: Nokia E72
Nokia sent out new cell phones locked inside impossible-to-open boxes to disrupt traditional product unboxing videos and generate buzz online. The stunt garnered over 25 blog posts that received 45,000 views, 24 YouTube videos with 23,000 views, and 3,100 tweets, spreading the word about the new Nokia device and creating an intriguing unboxing experience.
Why WOM kicks viral's ass
Molly presented this at CIMTIG event 'Viral Marketing: the good, the bad and the ugly' on 26th April 2010.
WOM Expert Groups - Asia
Notes from WOM Expert Groups discussion around social media in Asia, more here:
http://www.tangler.com/forum/wom-expert-groups
More from 1000heads (11)
How messaging apps are changing the way we communicate
How messaging apps are changing the way we communicate
1000heads: Brand anthropomorphism
- 1. Brand anthropomorphism Media 140 Oxford: 19 th May 2010
- 2. Mmm… the new business
- 3. Anthropomorphism n. Attribution of human motivation, characteristics, or behavior to inanimate objects , animals, or natural phenomena.
- 5. Dilemma one Self-perception v reality
- 6. Me with friends Me with friends
- 7. What is it about our friends that makes them our friends?
- 8. Because they’re good?
- 9. Because they’re funny?
- 10. Because they try to save the world?
- 11. Why we relate to our friends Age, attraction, appearance, compassion, honesty, humour, support, loyalty, fun, generosity, forgiveness, stability, shared interests, compatibility, location, history, vulnerability, fierceness, wisdom
- 12. Why brands think we relate to them They’re great, their products are great, their services are great, or if they’re not great at least they provide great value, their customer service is great, and we should all be grateful
- 13. In the age of consumer engagement it is not the brand which defines its essence, its identity and its personality; its you and I s
- 14. Dilemma two Selective sociability
- 15. Me at work
- 16. Me with friends Me with friends
- 17. Me with friends Me at home
- 18. We are social…
- 19. … sometimes
- 20. Social media stars
- 21. Dilemma three Authenticity
- 22. The lady doth protest… s
- 23. The Authenticity Paradox “ Individuals long for authenticity, but struggle with how to gain it. Businesses long to fulfil that need by selling authenticity, but cannot really provide it. Yet consumers do perceive many inherently inauthentic offerings – as they do countries, cities, places, and nature – as undeniably authentic; so enterprises must learn the discipline of rendering their offerings as real” ‘Authenticity: What consumers really want’ – James Gilmore & Joseph Pine
- 24. Translation It’s all about them , not you.
- 25. A bit of therapy Man up
- 29. This isn’t about social media Cust Service PR/Comms Retail POS Advertising Employees Product/service Outdoor Sponsorship Digital DM and Email Billing Behaviours Social interfaces Emotional response Word of Mouth Advocacy Detraction
- 31. Learn from what humans do
- 32. Thanks Get in touch Molly Flatt WOM Evangelist @1000heads @mollyflatt + 447788746642 [email_address]
Editor's Notes
- If you want to use a client logo, it should go in the top left hand corner (though, the slide can of course remain 1000heads only!)
- For a single contact, use only the details on the left hand side. In these cases, you may wish to add a photo on the right (e.g. if the deck is being used at a conference).