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10 ways to identify an impending product launch disaster David Daniels -  @launchclinic Pragmatic Marketing
1 Nogoals
2    Your  strategyis achecklist
3 Unrealistic expectations
Sales enablement trainingbased on Features 4 Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature
Create collateral no one reads 5 Zzzzzzzzzzzz…
6 No launch owner
Your strategy is a  hunch 7
You copy your competitor You copy your competitor 8 Cut and Paste
You forget about your customers 9
Your launch team isn’t a team 10
Get the new eBook atwww.pragmaticmarketing.com/launch
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