This document outlines a strategy roadmap and timeline for implementing releases. It discusses having a vision that is greater than existing plans and activities, and the importance of measuring outcomes. A few potential concepts are described at a high level, including one focused on generating revenue in the near term and another more visionary idea. The roadmap provides context and sets expectations around confidence levels for concepts without being too concrete. It also includes probable and theoretical timelines for releases with key dates for events in June and September.

1. Implementing strategy
roadmap to releases
www.spatiallyrelevant.org
jon gatrell
@spatially

2. business

3. Your Technology Rocks!

4. Gross Margin?
EBITDA, Customer Sat, Win rates and reports?

5. the market beat
Competitors, personas, wins, losses and customers
colliding and dodging.

6. strategy

7. Eureka!
…an executive has an idea

8. EXECUTION : Releases
8

9. vision>plans>activities>measure

10. vision

11. get out of your box

12. the roadmap

13. tense and location
13

14. context
14

15. confidence, but not concrete
15

16. time and themes
Concept 1:
Cool Thing with Revenue
Concept 3: Visionary
Concept 3: We are Never Building this
Shit, But Cool Story
Probable In Theory Futurerama
Now
Timeline

17. EXECUTION : Releases
17

18. good things in ATL…
Thursday June 11
Manuel’s in Mid-Town/Little 5/Inman Park-ish
Wednesday June 17
CRMA - Social Media 3.0
The New Corporate Responsibility
Sept. 11-13
Mountain Social Media Summit …Around

19. implementing strategy
jon gatrell | @spatially | www.spatiallyrelevant.org