Smart Social London | What Content For Modern Consumers Looks Like - Sarah DeRocher-Moore
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We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. No matter the form, your audience needs the answers they’re seeking. How are you balancing what their needs with your need to stand out? Join content experts as they share their secrets and strategies for successful content marketing today and tomorrow.
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Smart Social London | What Content For Modern Consumers Looks Like - Sarah DeRocher-Moore
- 1. What Content for Modern Consumers Looks Like
- 2. 2 It’s not about you.
- 3. CONFIDENTIAL Daily Hours Spent Consuming Digital Media Mary Meeker’s 2018 Internet Trends Report
- 4. 5 BillionYouTube videos watched per day 4 https://www.omnicoreagency.com/youtube-statistics/
- 5. CONFIDENTIAL Active Monthly Users 2 B 81 M166 M 227 M 328 M340 M 800 M 889 M 1.3 B1.3 B 1.5B
- 6. Entertain Create stories & experiences
- 7. 7
- 8. 8
- 9. 9 12M YouTube subscribers | 200K Twitch subscribers | 7.5M Twitch followers >$560K/month Epic Games: Fortnite
- 10. Inspire Ignite hearts and minds
- 11. 57% 11 consumers buy or boycott based on a brand’s beliefs 2017 Edelman Earned Brand Study
- 12. 12
- 13. 13 Thank God we did it – it was so important to broaden our shades and to show different faces, and consumers loved it. Adrien Koskas UK General Manager, L’Oréal Paris
- 14. 14
- 15. Activate Go beyond saying to doing
- 17. 17 We've fought to protect these places since we were founded and now we'll continue that fight in the courts. Rose Marcario Patagonia CEO
- 18. 18
- 19. 19 210K#monumentalmistake or #bearsears posts on Twitter
- 22. Today’s Speakers VP, Marketing Spredfast @sedmoore Sarah Moore Social Platforms Editor Guardian News & Media @elenistefanou Eleni Stefanou Head of Content Rugby Football Union @ewanturney Ewan Turney Author, Speaker and Marketing & PR Director @savvybostonian Jessica Gioglio
- 23. Q&A VP, Marketing Spredfast @sedmoore Sarah Moore Social Platforms Editor Guardian News & Media @elenistefanou Eleni Stefanou Head of Content England Rugby @ewanturney Ewan Turney Author, Speaker and Marketing & PR Director @savvybostonian Jessica Gioglio