This document provides 5 tips for increasing organic reach on Facebook. It recommends turning Facebook into a community hub by offering unique discussions. It also suggests filtering traffic from other social media pages by reminding audiences of your Facebook presence. Additionally, it advises discovering and associating with influencers to bring reliable traffic, and knowing the right days and times to post for high engagement. While organic content is important, it also recommends using paid Facebook advertising strategies and A/B testing across channels. The overall goal is to use these organic and paid strategies to boost business sales through high Facebook traffic and a large audience.