Wondering how to access the recent updates of Google Ads? Here in this PPT You will find detailed information about all the updates prominent for marketers.

1. 6 Latest Google Ads
(AdWords) Updates for You
By DSIM

2. 1) Google AdWords Becomes Google Ads
Google AdWords has become Google Ads and the
reasons appear interesting.
small businesses can now advertise across
all PPC channels.
Google also brought Smart Campaigns for small
business that enables them to easily target visitors who
are ready to make a call or visit the store.
Enterprises can now use advanced forecasting and
intelligence technologies.

3. 2) Google Sheets Integration- Know the
add-ons to create detailed reports
When it comes to paid search, report formation becomes
essential.
Google has come up with Google Sheets Integration.
You can integrate Google Docs and Google Sheets and
create the report in a few minutes.

4. 3) Google Brings Responsive
Search Ads
Google rolled out a new ad product which utilizes
machine learning to acclimatize to queries of users.
Advertisers can now add up to 15 headlines and 4
description lines in responsive search ads.
After that Google checks the performance of ad creative
by testing the different combinations of headlines and
descriptions.

5. 4) Google Adds Notes to Key
Account Changes
 Google added a new feature “Notes” in Google AdWords. It’s
officially known as Google Keep.
 With Notes, users can add written text to give context show
changes in the performance of your account.
 This is not only important for you but also informs other users
and this also helps when you may forget the actions taken.
 If you’re a professional marketer and managing accounts for
your AdWords clients, this helps them to remember the
changes made and meaning behind them.

6. 5) Google Adds New Feature to AdWords
Editor Version 12.3
 Google AdWords Editor, an essential free tool to manage
AdWords accounts.
 The application allows you to make account changes without
opening a browser.
The tool offers you two amazing features:
Offline editing:
 You can make changes offline and see them acting once you
connect to the internet.
 This means you can do your editing process anywhere
without needing the internet use.

7. Bulk editing tools:
 Bulk editing tools are useful for advertisers having multiple
accounts.
 You can make changes to all accounts in one go by replacing
ad copy or adding some negative keywords.

8. 6) Google Adds “People Also Search For”
Box to Paid Search Results
 The new feature is called “People Also Search For” box
updated for organic search in last February, now available in
paid search results.
 This has been a rare paid search listing case taking a feature
that available only to organic search.
 This will help in doing proper keyword research

9. About DSIM
Delhi School of Internet Marketing is India’s Premier Digital
Marketing Training Institute delivering training to professionals,
entrepreneurs and job-seekers, The institute offers Masters in
Digital Marketing, making individuals learn how to do
marketing online. It offers Digital Marketing course in
Bangalore, Pune, Hyderabad , Delhi & all over India. It also
offers the best Digital Marketing course in Bangalore.
DSIM blog has been brought under the same. It’s an effort to
give readers the most up-to-date, reliable information, so that
they can step up their marketing strategies.