The document outlines a 10 step marketing plan for a proposed Wellness and Aesthetics Center at The Medical City hospital. It begins by positioning the center to target modern professionals aged 25-45 who prioritize health and wellness. It notes a lack of one-stop shops for such services. The second section details the marketing mix strategy, including offering various health checkup packages, using quality over quantity, and advertising through word of mouth, celebrities, and locations in Medical City. It recommends using a niche approach tailored to individual patient needs.