Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
In January 2017, we had managed the "Marketing Plan for Disabled Market" project. Our mentor was honorable faculty of North South University, Ms. Fairuze Chowdhury. During this project, we had emphasized several important points including issues, macro environment and competitor analysis of disabled market. Finally, our research resulted in marketing and targeting strategy, marketing mix and budget recommendations for disabled market.
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
In January 2017, we had managed the "Marketing Plan for Disabled Market" project. Our mentor was honorable faculty of North South University, Ms. Fairuze Chowdhury. During this project, we had emphasized several important points including issues, macro environment and competitor analysis of disabled market. Finally, our research resulted in marketing and targeting strategy, marketing mix and budget recommendations for disabled market.
Utah Diabetes Telehealth Program --
Wednesday, August 19, 2009
12:00 p.m. - 1:00 p.m. (MDT)
To participate visit http://health.utah.gov/diabetes/telehealth/telehealth.html
Carol Rasmussen, MSN, NP-C, CDE is a nurse practitioner with many years of experience treating patients with diabetes. Currently Ms. Rasmussen practices at the Exodus Healthcare Network in Magna, Utah and also serves on the AADE Editorial Advisory Board for The Diabetes Educator publication. Moreover, Ms. Rasmussen received the Legislative Leadership Award from the American Association of Diabetes Educators at their 2009 Conference in Atlanta.
Her presentation will cover the challenges of increasing access to diabetes education and strategies for overcoming such obstacles, as well as various tools/resources/programs from AADE.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
5. 1. Primary Target Market
Target: Health-conscious individuals
Age Range: Early 20’s – Late 80’s
Status: Class A and B, single or married.
Most of which belong to the working population
Lifestyle: Busy and fast-paced
Behavior: Afraid of lifestyle related diseases and
prefers a personalized approach to healthcare
depending on their needs availability.
6. 2. Needs, Wants and Demands
More and more people are willing to spend their
money for good health because…
Lifestyle related diseases (DM, Hypertension, Obesity
and Hypercholesterolemia) are on the RISE.
Life expectancy for Filipinos is LOW.
Male: 68.45 years; Female: 74.45 years (2010 est.)
Most diseases now are PREVENTABLE with a healthier
lifestyle.
7. In relation to the hierarchy of needs…
I want to
LIVE LONGER
to enjoy life MORE.
I want to
ENJOY LIFE.
8. 3a. Competitors
Direct Competitors: Hospitals who offer
Executive Check-up Packages
St. Luke’s
Makati Medical Center
Indirect Competitors: HMOs who give
FREE annual physical examinations
Maxicare
Intellicare
9. 3a. Competitors
Variables:
Hospital Name
Comprehensiveness of the examinations.
Competency of the physicians per institution.
Price: Is it cost effective?
Amount of time consumed for the tests to be done
10. 3b. Competitive Position Map
“With the Center´s Wellness &
Aesthetics Program, every
approach is made personalized,
as it responds to the patient’s
uniqueness at the level of his own
health history. ¨Every diagnosis is
personal. One treatment does
not fit all patients.”
Dr. Rolando Balburias
Medical Director, TMC Wellness and Aesthetics
Center.
11. Price vs. Comprehensiveness of
Health Packages
Comprehensive
Physical
Examination
Packages
Basic Packages
High Price
Low Price
TMC St. Luke’s
HMO’s
12. 4. Gaps: Market Opportunity
ONLY TMC Wellness and Aesthetics Center…
Offers a personalized approach to healthcare
depending on your needs recognizing that age is a
factor in health care.
One-stop shop for all groups to save them time
Adolescents
Adults
Geriatrics
Has a team of physicians looking after you.
13. 5. Market Size: 3Cs
Customer:
Caters to a wide range of clients, from
adolescents to elderly.
Each age category has a health package
suitable for him/her.
14. 5. Market Size: 3Cs
Company:
TMC has over forty years of experience in
hospital operation and administration towards
the establishment of its new world-class
health care complex that serves some
40,000 in-patients and 380,000 out-
patients annually.
15. 5. Market Size: 3Cs
Competition:
No data is available yet…
since the approach of Center of Wellness and
Aesthetics for TMC towards patient care is a
fairly new concept.
Only TMC has such service.
17. 6. Products: Adolescents
Teen Health Hub, ages 10 to 19 years.
Basic Adolescent Package with Computer-Assisted Risk
Assessment (CARA)
Adolescent Essentials I / Adolescent Essentials II / Adolescent
Essentials III
Varsity – for clearance to engage in competitive sports and other forms
of rigorous physical training/exercise
Make-over – for adolescents with dermatologic, dental and other
grooming concerns, as well as weight management issues
Matrix – for adolescents with mental and learning challenges, as well as
those with behavioral, emotional and relationship issues
18. 6. Products: Adolescents
Teen Health Hub, ages 10 to 19 years.
Consultation
Individual Counseling
Family Counseling
Vaccination Packages
Pediatric Weight Management
Pediatric Express Check – for children aged 0-9,
clearance for school, travel etc
19. 6. Products: Adults
Adult Wellness Center, ages 20 to 59 years old.
The Essentials
Senior Male Evaluation
Lady Care 1 Package (Below 45 years old)
Lady Care 2 Package (Above 45 years old)
COP (Customized, Optimized Personalized Preventive
Health Check Package)
Other special services: includes other procedures
20. 6. Products: Geriatrics
Center for Healthy Aging:, 60 years old and
above
Basic Comprehensive Geriatric Assessment (Outpatient)
Platinum 1 Senior Male Evaluation (60-79 yrs old)
Platinum 2 Senior Male Evaluation (80 yrs old and
above)
Platinum Female 1 Package (60-79 yrs old)
Platinum Female 2 Package (80 yrs old and above)
Other services: includes other procedures.
21. 7. Price
Comprehensive physical examination with
diagnostics, consultations with specialists
ranges from Php 8,950 – 30,090 depending
on the package you chose.
Note: Relatively cheaper rather than you order the diagnostics and do
consultations separately
22. 8a. Promotions
Posters with use of
prominent personality
TV Commercials
Publications
TV show
23. 8b. Competitors’ Promotions
50% off discounts on
room rates and services
TV commercials
Affordable packages with
terms of payment
25. 10. Winning Strategy
Every approach is made
personalized…
Every diagnosis is personal.
Having services in packages is
more cost-effective.
One-stop-shop leverage:
Convenience and Luxury at the
same time.
Team approach to healthcare.
26. SUMMARY
TMC Wellness and Aesthetic Center’s
personalized approach to their client
works to their advantage.
The services they offer combines
luxury and convenience which the
clients look for.
27. 27
10 STEP MARKETING PLAN:
TMC Wellness and Aesthetics Center
Jessica Anne L. Evangelista
Nov 2010
Wellness is the new beauty