THE ULTIMATE GUIDE OF VIDEO FILE FORMAT Purporse, Targeted Audience, Concept, Ideal Deadline, Budget, Shoot, Shooting Location, Actors and voice-over artists, Video reference. Our website https://www.mediandesigns.com/

1. 10QUESTIONSTHATWILLHELP
YOUTOCREATEANAWESOME
VIDEO
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2. Purpose of making the videos
Firstlyyouneed tounderstandthe purposeof thevideo thatwhetherthevideo is thepartofthe company
presentationorsocial media promotion.Therearedifferentaspectsandprocedureswhich aretobe
consideredin making ofanyvideo. Onceyoudefinetheexactpurposeofthe video,youaregoing tothe right
way.
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3. Your Targeted Audience
Today, perhaps than ever before, defining your target marketis imperative to creating a
marketing tool (Video) that works. Onceyou know about your target audience then you can
begin to conceptualize around how you will market to them so they can be made interested
in being associated with you.
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4. Do you already have a concept?
Video conceptis theactualstructureofyourvideo. Thisquestionwill definethecomplexityofthe project.
Becausethereareseveral additionalstepsforscriptapprovalandatanypointclient mayaskforscript
enhancement.There’sless complexity& time consumptionif theclient providesthe scriptdraftsoyoucansimply
bring itto life.
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5. What is your ideal deadline?
If you wanta good video that includes, ideation, scripting, production & final editing then you should
have enough time to meet the deadline. It is a real challenge to develop a good video presentation
within a span of 15-20 days. There are numerous parameters like ideation, conceptualization,
production etc. that takes time to deliver the best output. If the client expects the finished product
within a short span of time then you need to have an eminent creative team & fair experience to meet
the deadline.
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6. Do you have any budget?
Budgetis thekeyfactorto definethe video quality.Youcanaddmoreandmoreintegrantsin yourvideo asper
yourbudget.The projectcostwill dependon howrealisticclient expectationsareorcan theirexpectationsfitin
the desired budget.
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7. Majors parts to shoot
Shootingis oneof themajoraspectsofvideo productionin termsofcost &quality.Doyouhaveanypreference
regarding thecamera,lights,droneor anyotheralliedequipment? Whatareasyouwanttocoveror shoot.These
aspectsdefinitelymatterforyourdeliverable project.
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8. Your Shooting Location
Are theproductionfacilitiesup todate?Yourshootinglocationactuallydefinesthe footagequality,alwaysdo
recce orshareasnapshotofshootinglocation,sothatproductioncrew hasfairidea aboutthereal time
conditionsprevailing in the shootinglocation.
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9. Do you want professional actors or voice-over artists?
Hiring a professional actor definitely increases your video cost but it also generates more engagement.
Your video voice over is an incredibly important factor to the success of your video quality. We always
prefer professional voice over artist rather than your own people. Yes, it can add few amount of money
in your budget but also create a good impact in your final product.
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10. How long should be the video?
Generally, theclient is unawareaboutvideo duration;theystrainedto showcaseeach& every informationabout
their companywithaspanof6 –8 mins.thatis so easytodevelop foranyvendor. Theultimatechallenge forany
video productioncompanyis to createashortervideo showcasingthe all relevantinformation,visual, contentetc.
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11. Do you have any video for reference
This questionwill help youtoclosely identifyclient expectationsandanticipatedcost fortheproject.Reference
videos arealwaysbeneficial forboththe partiesin termsofideation,budget, timelineetc.Alwaysdo some
researchbeforereachingtothe vendor,sothatyourvendorcan understandyourexactrequirements or
expectations& can help youto resolveyourcommunicationimpediments?
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