The best marketing plans begin with unique fact-based business analytics and are driven by best-in-class national capabilities . . . . Welcome to Pharmaceutical Insights, LLC Ron Cerminaro
Agenda Examples of Past Significant Deliverables Success Factors Tactical Plan Implementation Strategy Development Contact Information
Strategy Development Success Depends on Complete Understanding of Stakeholder Business Pressures, Capabilities, and Inter-Relationships <ul><li>My Direct Experience Includes: </li></ul><ul><li>Independent & Chain Dispensing Pharmacist </li></ul><ul><li>Chain Senior Category Manager of Pharmacy (Brands & Generics) </li></ul><ul><li>Generic Manufacturer Lead </li></ul><ul><li>National Trade Team (Brand Portfolio) </li></ul><ul><li>Key Consultant to Build J&J Startup Patriot Pharmaceuticals, LLC </li></ul><ul><li>Vice President Trade Channel Marketing for Health Care Marketing Agency working directly with Brand Directors Across 30 Operating Plans </li></ul><ul><li>The Best Consultant to Position Your Plan for Success is One Who Has Been the Customer at Each Stakeholder Level </li></ul>
Tactical Plans Support the Strategy Only When Effective Implementation Delivers the Right Message to the Right Stakeholder <ul><li>Pharmaceutical Insights delivers: </li></ul>Innovation Capitalizing on Overlooked Interdependent Business Pressures National Network of Personal Contacts Ensuring Targeted Message Delivery Customized Messages to Resonate with Each Stakeholder Credible and Defensible Simultaneous Analytics-Based Messaging Extraordinary Primary and Secondary Research Capabilities
Success Factors that Differentiate Pharmaceutical Insights From Someone Who was Successful in the Role of Your Target Audience To the Most Granular Data Parameter Available (Zip Code, Physician Loyalist, Retail Chain, Independent Pharmacies, BRC Responders) <ul><li>Filter Out </li></ul><ul><li>Personal Bias </li></ul><ul><li>Trendy Sales Pitch Tactics </li></ul><ul><li>One-Size-Fits-All Marketing </li></ul>Directly from Relevant Stakeholders to Ensure Situational Analysis Accuracy Analyze Data using Secondary Research and Data Already in Your Possession Of Health Care Professionals in the United States for Direct Mail Programs. (Pharmacies, Doctors, PAs, NPs, National Retail Policy Makers) Unique Proprietary Processes Real-Time Primary Research Fact-Based Decisions Customized Message Control Influence Factor Guidance Extensive Proprietary Database
Examples of Past Deliverables with Significant Positive Impact to Business Results <ul><li>New Channel Marketing Segment Offering </li></ul><ul><li>Designed, developed, and implemented the Trade Channel Marketing department for a health care agency to address the needs of four conflict agencies servicing more than 30 brand pharmaceutical manufacturer’s operating plans. </li></ul><ul><li>New Generic Business </li></ul><ul><li>Developed strategic vision, market access, and business plan for a major pharmaceutical manufacturer’s start-up generic marketing arm project involving 125 documents and white papers </li></ul><ul><li>Business Revival </li></ul><ul><li>Provided leadership for a generic company turnaround, resulting in this business becoming a long-term strategy for a major manufacturer acquiring it. </li></ul><ul><li>Computerized Infrastructure Development </li></ul><ul><li>Authored entire pharmacy operating system for a regional food-drug combo to systematically manage buying, forecasting, marketing, pricing, and sales reporting </li></ul>
Testimonials – Significant Accomplishments make Satisfied Customers <ul><li>“ Ron is a strategic Pharma business process consultant – guru level. We worked together at J&J in defining their (at the time) new startup Patriot’s recommended IT ecosystem (me) and end-to-end business processes (Ron). He basically drove the formation of the core business processes for the entire company – truly brilliant stuff. Unusual depth and breadth of knowledge.” </li></ul><ul><li>Jim Stagnitto, Practice Director, Information Services at A2C </li></ul>“ Thank you very much for the crisp and informative presentation that you made yesterday, that too at short notice. It did help calibrate our understanding of the complex pricing process, and will equip us to better define and develop future steps relating to the business. “ Satish Srinivasan, Executive Vice President at Orchid Pharmaceuticals, Inc.
Your Brand Deserves Real Answers and Real Capabilities Produced from Our Unique Perspective <ul><li>Ron Cerminaro </li></ul><ul><li>Pharmaceutical Insights, LLC </li></ul><ul><li>732-873-2113 </li></ul><ul><li>[email_address] </li></ul>In One Short Hour, We’ll Align Needs and Capabilities So You Can Put My Career Experience to Work For You