Presentation of training: Designing sustainable MOOCs in Europe. Dates: Madrid, 12-16 December 2016. SCORE 2020 Project: http://score2020.eadtu.eu/ EADTU contact: Darco Jansen darco.jansen@eadtu.eu UNED contact: Tiberio Feliz Murias tfeliz@edu.uned.es Licence: CC BY - Recording on Youtube: https://goo.gl/BLrsgB

1. Learning Outside Online Classes:
Social Media and MOOCs
Dr Eamon Costello
eamon.costello@dcu.ie
Training Madrid, 12-16 December 2016
Designing sustainable MOOCs in Europe

2. Why MOOCs?
For reaching new students?
For increasing institutional visibility?
For teaching innovation?
Jansen, D., & Schuwer, R. (2015). Institutional MOOC strategies in Europe Status report based on a mapping survey conducted in October - December 2014.
EADTU – HOME project. Available from http://eadtu.eu/documents/Publications/OEenM/Institutional_MOOC_strategies_in_Europe.pdf
Allen, E., & Seaman. J. (2015). Grade Change: Tracking Online Education in the United States. Babson Survey Research Group and The Sloan
Consortium. Available from http://www.onlinelearningsurvey.com/reports/gradelevel.pdf

3. Research on MOOCs
What is being said about MOOCs on Twitter?

4. What do we know?

5. Rising or Falling?
http://www.onlinecoursereport.com/state-of-the-mooc-2016-a-year-of-massive-landscape-change-for-massive-open-online-courses/

6. Whatdo we know?

7. Whatdo we know?

8. A Suessian Sea
MOOC
cMOOC
xMOOC
SPOC DOCC HOOC
BOOC
gMOOC
LOOC MOOR
SMOC
NOOK
Altinpulluk, H. and Kesim M. (2016) The Evolution of MOOCs and a Clarification of
Terminology Through a Literature Review. Proceedings of the European Distance and E-Learning
Network 2016 Annual Conference, Budapest, 14-17 June.
iMOOC
LAPS SOOCmMOOC
VOOC

9. Horrigan, J. (2016). Lifelong learning and technology. Pew Research Center. Available from
http://www.pewinternet.org/2016/03/22/lifelong-learning-and-technology/
n = 2,752

10. • 50,274
n = 50,274
Dahlstrom, E., Christopher Brooks, D., Grajek, S., and Reeves, R. (2015) ECAR Study of Students and Information Technology, 2015. Research report.
Louisville, CO: ECAR, December 2015. Available from
https://library.educause.edu/resources/2015/8/2015-student-and-faculty-technology-research-studies

11. BigEdData Project Research Collaboration

12. Our Approach
by RSNY
• GNIP API Jan – Dec 2015 -> find #MOOC and MOOC
• GZIP -> JSON- > MongoDB – > R / Gephi / Google BigQuery
• 32,309 tweets (17,910 original)
• Descriptive analytics, content analytics, network analytics (Chae, 2015;
Lynn et. al., 2015)
• 243,267 tweets
• 142,365 (59%) original
• 100,902 (41%) retweets
• 94,939 usersChae, B. K. 2015. Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. In
International Journal of Production Economics, 165, 247-259.
Lynn, T., Kilroy, S., van der Werff, L., Healy, P., Hunt, G., Venkatagiri, S., and Morrison, J. 2015. Towards a general research framework for social media research
using big data. In Professional Communication Conference (IPCC), 2015 IEEE International (pp. 1-8). IEEE.

13. Top 25 Words in the Dataset
Word Frequency Word Frequency Word Frequency
online 19,503 great 3,890 massive 2,875
course 17,848 digital 3,517 scoopit 2,495
free 12,709 week 3,487 social 2,349
starts 9,804 learn 3,260 university 2,208
learning 9,693 edxonlinemooc 3,257 science 2,115
open 7,249 post 3,234 business 516
education 4,931 data 3,131
join 4,681 launches 3,127
coursera 4,197 students 3,099
edxonline 3,970 world 2,898

14. Figure 3 provides a graphical representation for the sentiments distribution in the tweets.
A graphical representation for the sentiment distribution in the tweets.

15. Exemplar Tweet Sentime
nt Score
@LHTL_MOOC Wonderful, wonderful, wonderful! I can't thank you enough for
this wealth of knowledge and these powerful learning tools!!
6
@SusanOrr Also this MOOC is pretty good covering basics. Good general intro
with useful, free & user friendly tools. https://t.co/9NeSvrBvZD
6
@ILDigitalMktg great #MOOC on #digitalmarketing I learned many new useful
exciting concepts! My fave was DBI! Thank you! @aricrindfleisch
5
#ememitalia Teixeira: focusing on dropout as a problem to criticize #MOOC
education is a conceptual mistake
-4
Completed MOOC on Python. My opinion of Python was bad going in, it only got
worse. It is a collection of gimmicks, nothing more. Awful.
-4
@coursera The constant nagging about course certificate is distracting and
undermine the quality of your platform. #MOOC #onlinelearning
-3

16. #adHocPublics

17. Conceptualizing Networks
Communication types (Brunns & Stieglitz, 2014)
• Annunciative
• Conversational
• Disseminative
Bruns, Axel & Stieglitz, Stefan (2014) Metrics for Understanding Communication on Twitter. In Weller, Katrin, Bruns, Axel,
Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society. Peter Lang, New York, pp. 69-82.

18. Conceptualizing the network
Information network or social network?
(Myers, Sharma, Gupta & Lin, 2014)
Myers, S. A., Sharma, A., Gupta, P., & Lin, J. (2014). Information network or social network?: the structure of the twitter
follow graph. In Proceedings of the 23rd International Conference on World Wide Web (pp. 493-498). ACM.

19. Key Hubs (based on follows)
Screen Name BC Screen Name BC Screen Name BC
mooc24 66,620 openSAP 842 CourseBuffet 118
NutritionMOOCs 52,116 UCTMOOCs 689 PythonDaily 106
EUmoocs 24,171 openHPI 499 OpenClassrooms 74
tleerwerk 14,182 MIT 443 EducationDive 64
juandoming 4,141 Plusacumen 435 Acumen 50
Mirimi 3,043 Hubert_edu 390
iversity 2,715 CircularX 330
FutureLearn 1,844 ColumbiaScience 325
nancyrubin 1,614 KristerSvensson 192
MOOCFactory 900 Drchuck 167.50

20. Key Hubs (based on @replies)
Screen Name BC Screen Name BC Screen Name BC
CraigTaylor74 261 Diando70 16 Judyfranks 3
LearnKotch 209 Yishaym 15 juandoming 3
NUsocialmktg 173 AleksejHeinze 12 AdrianaGWilde 3
Kiwirip [Peter Mellow] 168 TESSIndia 10 catspyjamasnz 3
RandyHlavac 138 DarcoJansen 9 culturalprovoca 3
LHTL_MOOC 109 Esrimooc 6
zaidlearn 80 ECOmooc 6
MdCplus 55 EUmoocs 4
MGCleve 48 KR_Barker 4
edXOnline 34 mbrownz 4

21. Twitter in Individual MOOCs

22. Designing Social Media MOOC Interfaces for
Seamless Learning
• What urls are students sharing?
• What do successful students look like?
• What can we do to help students persist?
Gabielkov, M., Ramachandran, A., Chaintreau, A. & Legout, A.(2016) Social Clicks: What and Who Gets
Read on Twitter?

23. When Things Go Wrong Online
(They go really wrong)