This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: There is a right way and a wrong way to capture leads. Get successful consumer show strategies that are guaranteed to triple your leads if implemented properly.

2. Consumer Shows

4. Get Found
Communicate Clearly
Capture Consumers Follow Up

5. Get Found
What To Know
Be Out Front
Don’t Over / Under Dress
Don’t Say “Hi”
60/40 Rule

6. 17 Inch
Engage
Prospects
With Fun

8. Identify Main Offer:
•“Low Risk”
•“Easy to Grab”

9. Benefits
Of
Ownership
Capture Consumers
Consumer
Objections
Vendor
Selection

10. iSurvey

12. Communicate Clearly
Your Message
Clear
Direct

13. Communicate Clearly Platitudes
A Phrase That Is Over-stated And
Lacks Power To Evoke Emotion or
Interest.

14. Follow Up
Create A Plan:
• Specific Offer
• Set Dates
• Action Items
Actually Follow
The Plan