Re-inventing the Book with DUAL Books

19/09/2018, workshop at OKFI.
We develop MOOC 'GDPR for citizen’, Lean Service Creation;
and I try to leverage SmartUp for this (How-to hack growth? )
for growth of MyData via my #DUALbooks/ startup solution.
#DUALbooks activation should enable AARRR
for MyData users > bottom-up way: Maslow pyramid
from consumer > to Human Data exchange standard IHAN/SITRA.
Vs. actual design of internet: top-down by GAFA, AdTech-centric

19/09/2018
#DUALbooks 07/09/2018
B2B customers: Publishers & public libraries
12 personas: libraries users
https://prezi.com/p/6nxhiyp1juwn/dual-books-personas/
Click to yellow circles: our customers/personas/user groups
We redesign book’s dust jacket #DUAL saves 50% of books costs: in logistics & books shelving
- by using eco-material instead of plastic, https://bit.ly/2ERbQck
to save nature by recyclable material: paper https://www.youtube.com/watch?v=y9DXdlewgwA
Our customer communicates the green approach, NEW UX benefits We decrease costs of books handling by library, by reducing
to their consumers. Thus we save nature from plastic; raise value manual jobs: on-demand printed books go directly to patron
In the moment of borrowing of #DUALbook
from library website: patron has 4 products-in-1
User sees that he may keep book for ever & share book FOR FREE & eco-
friendly
We use customers resources for users acquisition, activation &
retention.
SMART digitalisation via engagement of patrons / #DUALstickers for fun
& benefits
https://www.slideshare.net/Vladimir8b/value-prop-library-ppt-1742018
https://www.slideshare.net/Vladimir8b/dual-books-asaservicevoiceye
https://www.slideshare.net/Vladimir8b/offer-to-a-publisher-smart-
envelope-89782584
https://www.slideshare.net/Vladimir8b/mydata-dualbook-daimler-
presentation-1452018
#DUALstickers:
EdgeAI
for cutting costs
SMART sharing:
short-cut
Peer-to-peer
& referrals
https://dual-books.sharetribe.com/
Customer Group 1
Libraries
Instant access to books
via SMART jacket printing
at ‘last mile’:
- cuts library manual jobs
- raises patrons engagement
Libraries see huge costs saving: manual jobs cut
+ raised engagement of patrons / fun/ access

19/09/2018
We redesign book’s dust jacket #DUAL saves 50% of books costs/retailer profits deleted
- by using eco-material instead of plastic, https://bit.ly/2ERbQck
to save nature by recyclable material: paper https://www.youtube.com/watch?v=y9DXdlewgwA
Our customer communicates the green approach & NEW values We decrease costs of books purchase, by eliminating
- to their consumers & to B customers. retail: on-demand printed books go directly to consumer
In the moment of borrowing/purchase of #DUALbook
from library/publisher website: 4 products-in-1
User sees that he may keep & share book FOR FREE & eco-
friendly
We use customers resources for users acquisition, activation &
retention.
SMART digitalisation via engagement of patrons / #DUALstickers for fun
& benefits
envelope-89782584
#DUALstickers: EdgeAI
for added revenues,
By third parties acquisition
For up-sell: see e.g. ‘ my5 Q’s to Yesika’
SMART sharing:
short-cut
Peer-to-peer
& referrals
Customer Group 2
Publishers
On-demand books
NEW sales model & values
STOLIC-LUX: 4 products in 1.
STOre+Library+Club+UX (@)
On-demand printing books
NEW sales model & values
- Radical raising of engagement
of end-users & B customers/Group 3
- thanks to NEW / SMART usage model

19/09/2018
B2B service providers receive the NEW tool for consumer
acquisition:
- via mass products, like via China Red Envelopes*, but GDPR-
conform
* http://duffy.agency/how-china-adapt-into-mobile-payments/
Click to yellow circles: Our customers/Personas/User Groups
We redesign book’s dust jacket:
it becomes the NEW interface to services: https://bit.ly/2ERbQck
Our customer communicates the green approach & secure Access
to their customers & to end-users of services. Mass acquisition.
- SMART ID enables secure access & personal incentives for users
User sees that he may keep & share book FOR FREE & eco-friendly. Engagement emotions>
service
We use B customers (Publishers, Libraries) resources for users
acquisition, activation & retention.
SMART digitalisation/ #DUALstickers for fun & benefits
envelope-89782584
for added revenues,
By third parties acquisition
& up-sell; see e.g. ‘my 5 Q’s to Yesika’
SMART sharing:
short-cut
Peer-to-peer
& referrals
Customer Group 3
Service providers
Radically simple & secure
B2C Access&Interaction:
Via Consumer SMART ID
Sticker at DUALbook
Seamless, massive acquisition
in1click reduces its costs > 20%

19/09/2018
friendly
for added revenues of B2B customers,
by third parties (service providers)
acquisition
SMART sharing:
short-cut
Peer-to-peer
& referrals
Customer Group 4
Ecosystem providers
SITRA / IHAN project
SMART distribution
Of Points-of-Access
At mass products/ books;
Via ‘ScanTORI’ digital habit
We use B customers (Publishers, Libraries) resources for users
acquisition, activation & retention.
AARRR tactics are enabled by SMART digitalisation / #DUALstickers for
fun & benefits
envelope-89782584
IHAN project generates Human Data Exchange standards,
that need AARRR for end-users engagement. DUALbooks
build “digital habit”: scan book’s TOp RIght corner / ID Tag
We redesign book’s dust jacket:
it becomes the NEW interface to services: https://bit.ly/2ERbQck
Our customer communicates the green approach & secure Access
to their customers & to end-users of services. Mass acquisition.
- SMART ID enables secure access & personal incentives for users
To be defined
in consultations with SITRA,
in Sept. 2018

19/09/2018
B2B2C business model: Publishers sell & public Libraries give
access
- to DUALbooks for people. Example - 12 personas - libraries
users:
Click to yellow circles: Our customers/Personas/User Groups
We redesign book’s dust jacket, by AUGMENTING new UX in1click #DUAL saves 50% of books costs/retailer profits deleted
using eco-material instead of plastic: paper https://bit.ly/2ERbQck https://www.youtube.com/watch?v=y9DXdlewgwA
Our consumers enjoy the green approach/ “save our oceans” We decrease costs of books purchase, by eliminating
- And better UX/ world books available; VIP (blind people) access; retail: on-demand printed books go directly to consumer
- Open Access (Open Science for researchers)
- NEW model for Copyright ‘for OWN use’: RealTimeRoyaltiesPay. Metrics: saving 50+% of books costs for taxpayers
friendly
We use B customers resources for users acquisition, activation &
retention.
AARRR tactics enabled by SMART digitalisation/ #DUALstickers for fun
& benefits
envelope-89782584
for added revenues,
By third parties’ (B2B) NEW cash flows
profit sharing – to end-user benefits
SMART sharing:
short-cut
Peer-to-peer
& referrals
Customer Group 5
Consumers

1. Public Libraries
4 x Value Prop’s/1 solution_radically simple&secure B2C
MobileAccess&Interaction from ’C’: via ɶbook-as-UX™
!
1. Instant access to books via SMART jacket printing, at last-mile
2. On-demand books’ sales model: STOLIC-LUX = 3 in 1 2. Publishers
3. Radically simple&secure B2C MobileAccess&Interaction: from ’C’ 3. Digital Services Providers
4. UpCode / TagItSmart ecosystems providers4. SMART distribution of Points-of-Access at mass products/books
USP_ 5 Values for 5 Customer Segments via
1 MASS product: unique book’s distribution™
1 2 3 4 5

Elevator pitch : http://bit.ly/2GJBz4m
Blog http://smartpaper.fi/en/misc/interaction-customers/blog/

Re-inventing the Book with DUAL Books

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Re-inventing the Book with DUAL Books