This document discusses innovations in digital access and interaction, including using smells to access digital content, identifying dogs online through 3D modeling of their natural behaviors, and enabling images to "read lips". It proposes a solution called StoLiC-LUX, combining a store, library, club and ebook/user experience into a single access point for digital and physical books. The strategy is to roll this out in 100 points of access by 2020 to generate 20 million euros in revenue by allowing retailers to share in paper book sales.

1. What if we’d smell ™
digital access?
Learn dog’s ID: 3D
Natural
Digital
Behaviour

2. MyData
DUAL book
Daimler 14.05.2018
#InnovationHouseFinland
Vladimir Kuparinen, CEO

3. 1993: “On the internet, no one knows you’re a dog.” 2018: NOT TRUE

4. Natural
Interaction
Behaviour

5. Problem
Gerd Leonhard - The Futurist

6. Hyperconnected world
PROBLEM
Digital laggards
(post, telecoms…)
Extra costs
2...10 M € / month
per provider/ “ruler”
x dozens of “rulers”

7. What if a picture could
’READ MY LIPS’?

8. INSIGHTS TO CONSUMER BEHAVIOR
Copyright©SmartPaper.fi2017

9. SOLUTION
4-in-1:
Store
Library
Club
+ eBook / UX
= StoLiC-LUX
+ Espresso
Book
Machine

10. • 2018: SMART envelope™ / book’s dust jacket
• 2019: Espresso Book Machine trials
• 2020: 100 Points-of- Access, ’full speed’
#DUALbooks strategy: step-by-step
= 20 M € revenue

11. Win-win: 50% of paper book’s € go to retailer
10,4 € / http://bit.ly/2BLdN4k

12. MyData
CC-BY-3.0

13. https://dual-books.sharetribe.com/
Elevator pitch : http://bit.ly/2GJBz4m
Blog http://smartpaper.fi/en/misc/interaction-customers/blog/