Decentralized production (on-demand print) & distribution of books, saves 25+% of costs. Adding Point-of-Access (SMART tag) INSIDE of #DUALbook incentivizes digitalisation, making it SEAMLESS: 'in1click' / tapping SMART tags from mass products

1. 19.12.2017 Microsoft Flux, Helsinki

2. NON-”sharing economy”_unfair prices: books…
1000% margins = losses for society
Textbook ”for students”
(Prices: non-binding
Textbook for students (!):”norm.” 67 €; #DUALbooks: DIY, incl. postage to home = 8 €
Price at POS = minus profits of retail (18 €) = 49 €; Print costs = 3…5 €;+100% = 6…10 €

3. Save costs & add functions

4. Everyone has right to Book-as-a-service
HelMet card
present Present code
Present NFC
Present screenHSL card
Œ-tag
Right to Task Requirement Action Remarks
service
Borrow book
Buy book
Read book
Access book
Audio book
E- book
Printed book
AR/VR book
SoMe book
Debit card
Mobile card
Internet access
Offline access
Choose book
Take book
Receive book
AR/VR use bookx
Own book
Oma Kirja
Own content
In-real-timePublish book

5. Access. Step 1: mobile app + ΠAPI
Present Œ-tag
Borrow book
Printed book
Photo: Sello library, 2017
mobile app ’Paikasto’
for books finding at shelves
Photos_above: UpCode
below: LevelUp
Price: 67 €
Buy book

6. Actions. Step 2: #DUALbooks
25.10.2017
Julkaisija-lehti
Print YOUR book SHARE book
Price = 10 € - 2 € (x SHARE’s) = 8 € - 2x
as-a-Service
#SharingEconomy
#CircularEconomy

8. Videos
http://www.upcodeworld.com/portfolio/tykyonline/
• Short video,
0:26
• Longer video,
2:55
http://bit.ly/2AaVp8P
http://bit.ly/2zMru63
https://dual-books.sharetribe.com/
Print Your book; sell it to library, to book shop
SHARE it via SMART POS; buy & borrow books

10. Scope of project saving 25% costs of (10% of) books = 20 M € p.A.
* 100 Points of Access to public services:
1 SMART Reading Room per 30K citizen
= 2 M books & 100 M letters (10% & 15% of market volumes)
* Investments: 100...150K € per PoA = 10 M € for Finland network.
ROI: 1 year
Exit: after 3 years
Direct costs savings to our B2B customers: 150...200 M € p.A.
After 1.year:
2 M books (x 10 € saved retailer costs),
100 M B2C letters (x 0,2 €) = 40 M € savings:
we offer saving 25% of costs = 20 M €
& 20 M € our margin before taxes.
Market size (public libraries), Finland = 1,11 billion €:
book shops sales = 20 M books x 20€ = 400 M € ;
libraries’ purchases = 1,5 M (of 30 M books) x 10€ = 15 M €
& 70 M borrowings = 315 M € costs (- 15 M €) = 300 M €
scientific research magazines access for Universities = 35 M €