Tom Nichol's initial plans include creating a mood board and informal proposal for a technology and entertainment magazine. The mood board will help generate cover design ideas and influence the final product. The informal proposal outlines the concept for the magazine which will cover YouTube videos, games, hardware, and new technology. It will require design software, images, and knowledge to write reviews and reports in a professional manner. The target audience is described as mainly male, ages 12-24, from social grades C2, C1 and AB who are interested in technology and entertainment. Discounted ideas like a movie or podcast are explained as being too time-consuming or lacking necessary equipment.