The media product uses conventions of the psychological horror genre by focusing on creating horror through ambiguity and what the viewer imagines rather than explicit scenes. Silences are used to keep the audience on edge about what may appear. While some scenes use broad daylight, others use little lighting, challenging conventions. The villain's identity is kept ambiguous, similar to conventions. The trailer is ambiguous without giving away the plot, using an eerie soundtrack in line with conventions, but differs by relying on text rather than narration to convey the story. The magazine and film poster both keep to horror genre conventions through their visual styles and topics, but the magazine title references another publication.