Paranormal and supernatural films rely on certain conventions to create suspense and scare audiences. Locations like isolated houses are used to make viewers feel alone and vulnerable. Characters often include an innocent person in danger and someone trying to help them. Music, sounds, and editing techniques like jump cuts also contribute to the scary atmosphere. The narrative structure commonly features a character in an unpleasant situation at the start, a cliffhanger ending leaving the plot unresolved, and a big climax with horrible consequences. These elements come together to effectively tell paranormal stories and keep audiences entertained.