project on corporate strategy of two companies, including their vision, mission, swot analysis, market share etc.

1. ICG- THE IIS UNIVERSITY
Submitted to:
Mrs. Amita Sharma
Submitted by:
Srishti Shekhawat
BBM sem-3 sec-c
121138

2.  Comparative study on LG and ACER…
TOPIC SLIDES
INTRODUCTION OF
COMPANY
INDEX..
4 & 9
MARKET SHARE 5 & 10
PRODUCTS 6,7,8 & 11,12,13
VISION STATEMENTS 14
S.W.O.T ANALYSIS 15 & 16
FIVE PORTER’S MODEL 17 & 18
LEVEL OF STRATEGIES 19 & 20

3.  It adds to my pleasure to acknowledge the
person who have helped me while the project
work was in progress!
First of all I am thankful to, Mrs. Amita Sharma,
our project guide, who have helped me in
bringing out this project in present status!
And my friends who have directly or
indirectly helped me for this project.

4.  Founded-1958
 Headquarters-
Yeouido-dong,
Seoul, South
Korea Area .
 Served-Worldwide
 Key people-Bon-joon
Koo
(Vice Chairman
and CEO)
 Parent-LG
Corporation
Website-www.
lg.com
 Industry-Consumer
electronics, Home
appliances,
Telecoms
equipment,
Semiconductors.
 Type-Public

6. MAIN PRODUCTS:
 Home Appliances division: The Home Appliances
division manufactures refrigerators, washing
machines, stoves, microwave ovens, vacuum
cleaners, compressors, and motors.
 Mobile Communications division: The Mobile
Communications division provides mobile
communication terminal, computers and
communication devices.

7.  Home Entertainment division: The Home
Entertainment division offers Plasma TVs, LCD
TVs, PDP Modules, OLED Panels, USB Memory,
Flat Panel Computer Monitors, Home
Theater Systems, Blu-ray Disc players, DVD
Recorders, Super Multi DVD Rewriters, CD,RW,
Notebook PCs, Desktop PCs, MP3 Players.
 Air Conditioning & Energy Solutions
division: The Air Conditioning & Energy
Solutions division makes air conditioners and
LED lighting.
Contd..

8. LG PRODUCTS:
LIFE’S GOOD..

9. DETAILS:
 Founded-1976
 Founder(s)-Stan
Shih et al.
 Headquarters-
Xizhi, New
Taipei, Taiwan.
 Area served-Worldwide
 Key people-Zhen tang
Wang
(Chairman and CEO)
 Website- Acer.com
 Industry-Computer
hardware
Electronics
 Predecessor(s)-
Multitech
International.
 Employees-7,757
(2011)

11.  Business desktops:
Acer Veriton series
 Business notebooks:
Acer Travel Mate series
Acer Extensa series
 Netbooks
Netbook Acer Aspire One Ultra-Thin 522
Acer Aspire One series
Ferrari One

12.  Tablets
Acer Iconia Tab W5
Acer Iconia Tab series
 Television
AT Series
In INDIA it deals with some specific products only:
 Desktop computers
 Notebook for education
 Tab
 Laptops

13. ACER products
ACER..

14.  LG Electronics pursues its 21st century vision
of becoming a true global digital leader who
can make its customers worldwide happy
through its innovative digital products and
services.
 For ACER, the answer to the increasingly
serious housing problem shall
combine quality, low cost and
innovation. Being competitive requires
mastering three elements: transformation,
aggregation and innovation.

15. LG SWOT
ANALYSIS

16. ACER SWOT ANALYSIS

17. PORTER’S FIVE FORCES MODEL
 Threat of new entrance- New players come in
competition to existing firm. As we know LG have
many competitors like Samsung, Videocon,
Whirlpool.
 Rivalry among competitors- Competition rivalry
among industries. There should be a variety of
products, more custom revenue generation. LG
provides more variety of home appliances than
Videocon.

18. Cntd..
 Threat of substitute product-LG have threat of Sony
bravia , Samsung LED’s.
 Bargaining power of customer and supplier- If a
customer want some particular features which
completes specific utility of customer than the
company also expects from there customers i.e.
loyalty, fair response, timely payment.

19.  SMART TECHNOLOGY FOR CUSTOMERS:LG
Electronics is increasing its focus on "Smart
Technology" - technology that adds
convenience and joy to customers' lives.
 Expansion- it is expanding itself worldwide for
more profits and sales of the company by
opening different stores at different places.
 In order to sustain leadership among global
electronics and information technology
companies, LG Electronics' R&D is driving the
development of "Great Products" and
strengthening core technological capabilities
through a process of "select and focus" in key
areas such as cell phones and digital TVs.

20.  RETRENCHMENT:A strategy used by this
company is , to reduce the diversity or the
overall size of the operations of
the company. This strategy is used in order to
cut expenses with the goal of becoming a
more financial stable business.
 EXPANSION- ACER believes in “Brands may be
important, but good products are what the
market is looking for.” therefore, it is
increasing its products variety and expanding
the business worldwide.

21. I HAVE CHOSE THIS COMPANY..
 Information is easily available.
 It provides large number of products.
 It provides product line to both middle class and
high class society.
 Products are available worldwide.
 It has a good public image.
 Customer can easily trust the brand because it is in
the market from more than 20 years.