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A block of purple text is here which tells you what 
you can find in the magazine itself and on what 
pages. The colour has come from the outline of the 
uniform but it makes it stand out which is 
ambiguous because it makes the text stand out, but 
also the students. 
A colour scheme of pink and white is used. These 
bold colours make the magazine stand out to 
someone who would pick this up. Also the colour 
pink implies that the school is for girls which is 
backed up with the picture of the girl as well. The 
white suggests a modern feel which gives a 
connotation that the staff and school know what 
they are doing to the highest standard. 
The largest text size is used in the words ‘Exam 
choices’. It doesn’t stick to the colour scheme and 
is a cream colour. This makes it quite bold 
compared to the other colours which makes it stand 
out because the reader would look at this straight. 
Also, the large text signifies a sense of importance. 
In secondary school the end result is GSCEs. 
A picture of a student in their uniform shows to the 
audience how smart the student looks. The other 
colours have been specially chosen around the grey 
and purple uniform. These two colours shows a rough 
and worn-out look compared the other colours of the 
page. 
Independent School
The colour white here stands out to the other colours on 
the page because it’s quite bold compared to the 
background. Also the font is bold and no other text on 
the page is, which also shows that it is the main title. 
The white text is shown throughout the front cover as 
well which makes it look professional. 
The colour of the text is white, but it is complimented 
with a blue background. Compared to the magazine 
background, it creates a happy emotion because it’s 
bright and bold. Also the colour blue show 
connotations of a boy which shows that everyone is 
respected and treated the same, which gives the 
school a good name. 
The colour of the text is white and corresponds to the other 
writing colour. There is a pink background which gives 
connotations of girls, which tells you that it’s a girl’s school 
as well as a boy’s school from the blue above. This colour 
again contrasts the image behind it and makes it stand out 
for the reader to see, which would draw their attention into 
the magazine, so they know what they’ll find inside. 
This font colour is yellow and points out the main part 
of the magazine which is about teenage stress. This 
part would appeal to students who would go to the 
school and this bright colour would attract them to the 
magazine, as they may not be interested in reading 
anything else.
Harlow High 
The main colour scheme is black and yellow, which 
suggests that those colours is the main school 
colours. This could relate to the uniform and the logo 
as well. These colours make the front cover of the 
magazine bold and would stand out to a reader. 
However, the connotations associated with black isn't 
that good. It relates with mystery, death and evil but as 
I sais before, the uniform may have influenced this. 
The colour grey is a lighter shade of black 
which compliments it well. This colour again 
may have something to do with school such 
as the uniform or building. It relaxes your 
eyes from the bright yellow and black which 
is less striking to look at. Also if the colour 
wasn’t grey, the logo would of blended in 
with the black, which would mean that you 
wouldn't be able to tell what the shape of 
the logo was like. 
The writing colour is yellow here as well, which 
relates to the logo and the colour of the main title. 
Some of the writing is hard to read over some 
colours of the picture background, but works well 
over a black background. The colour yellow fives 
connotations of bright and joyful which could 
relate to the school’s daily atmosphere.
Academy Magazine 
The title is the colour white which stand out well 
with the blue top and bottom border because it 
makes it bold and easily readable and 
recognisable. 
The top and bottom border both are the colour blue. 
This relates to the uniform because in the picture the 
students have blue shirts on. Also this suggests that 
blue is the main school colour. The colour blue at the 
top and bottom makes the magazine look professional 
because it’s a neutral light blue shade which gives a 
connotation of calmness. Also it stands out because 
of the contrast with the writing. 
The colour red goes well with the blue and white colour 
because it makes it stand out compared the the rest of 
the magazine content on this page. This effect draws the 
reader straight into the red parts which is probably what 
the designer wanted for them to read first. 
This colour which is turquoise compliment the 
blue and white well. It doesn’t stand out as much 
as the white but relates to the colour of the 
student ties that they are wearing in the picture. 
Incorporating this colour shows the reader what 
the main school colours are which it would make 
it recognisable and memorable.

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1

  • 1. A block of purple text is here which tells you what you can find in the magazine itself and on what pages. The colour has come from the outline of the uniform but it makes it stand out which is ambiguous because it makes the text stand out, but also the students. A colour scheme of pink and white is used. These bold colours make the magazine stand out to someone who would pick this up. Also the colour pink implies that the school is for girls which is backed up with the picture of the girl as well. The white suggests a modern feel which gives a connotation that the staff and school know what they are doing to the highest standard. The largest text size is used in the words ‘Exam choices’. It doesn’t stick to the colour scheme and is a cream colour. This makes it quite bold compared to the other colours which makes it stand out because the reader would look at this straight. Also, the large text signifies a sense of importance. In secondary school the end result is GSCEs. A picture of a student in their uniform shows to the audience how smart the student looks. The other colours have been specially chosen around the grey and purple uniform. These two colours shows a rough and worn-out look compared the other colours of the page. Independent School
  • 2. The colour white here stands out to the other colours on the page because it’s quite bold compared to the background. Also the font is bold and no other text on the page is, which also shows that it is the main title. The white text is shown throughout the front cover as well which makes it look professional. The colour of the text is white, but it is complimented with a blue background. Compared to the magazine background, it creates a happy emotion because it’s bright and bold. Also the colour blue show connotations of a boy which shows that everyone is respected and treated the same, which gives the school a good name. The colour of the text is white and corresponds to the other writing colour. There is a pink background which gives connotations of girls, which tells you that it’s a girl’s school as well as a boy’s school from the blue above. This colour again contrasts the image behind it and makes it stand out for the reader to see, which would draw their attention into the magazine, so they know what they’ll find inside. This font colour is yellow and points out the main part of the magazine which is about teenage stress. This part would appeal to students who would go to the school and this bright colour would attract them to the magazine, as they may not be interested in reading anything else.
  • 3. Harlow High The main colour scheme is black and yellow, which suggests that those colours is the main school colours. This could relate to the uniform and the logo as well. These colours make the front cover of the magazine bold and would stand out to a reader. However, the connotations associated with black isn't that good. It relates with mystery, death and evil but as I sais before, the uniform may have influenced this. The colour grey is a lighter shade of black which compliments it well. This colour again may have something to do with school such as the uniform or building. It relaxes your eyes from the bright yellow and black which is less striking to look at. Also if the colour wasn’t grey, the logo would of blended in with the black, which would mean that you wouldn't be able to tell what the shape of the logo was like. The writing colour is yellow here as well, which relates to the logo and the colour of the main title. Some of the writing is hard to read over some colours of the picture background, but works well over a black background. The colour yellow fives connotations of bright and joyful which could relate to the school’s daily atmosphere.
  • 4. Academy Magazine The title is the colour white which stand out well with the blue top and bottom border because it makes it bold and easily readable and recognisable. The top and bottom border both are the colour blue. This relates to the uniform because in the picture the students have blue shirts on. Also this suggests that blue is the main school colour. The colour blue at the top and bottom makes the magazine look professional because it’s a neutral light blue shade which gives a connotation of calmness. Also it stands out because of the contrast with the writing. The colour red goes well with the blue and white colour because it makes it stand out compared the the rest of the magazine content on this page. This effect draws the reader straight into the red parts which is probably what the designer wanted for them to read first. This colour which is turquoise compliment the blue and white well. It doesn’t stand out as much as the white but relates to the colour of the student ties that they are wearing in the picture. Incorporating this colour shows the reader what the main school colours are which it would make it recognisable and memorable.