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Preliminary task
school magazine
Yue shu yr.12A
front-cover
analysis
website
cover lines
top third
tag
main cover line
bottom third
barcode
left third middle third
right third
main image
masthead
date
middle third
top line
FRONT COVER
ANALYSIS
lAYOUT-the layout of “International School
Parent” is organized around the main
image .This shows that magazine is formal
and co-ordinated.The nameplate is placed
on top of the cover , summarizing the
context of the magazine and showing the
importance of the title.masthead presents
the benefit and function of the school.
Determine the school as appealing . The
title is out-lined and the masthead is
placed on the left side of the cover.
LANGUAGE-the language used
on the front cover is short and
informal which is
understandable for overall
population therefore increases
target audience E
CAMERAWORK-the main image is
beautiful image of Switzerland
,which relates to the context since
the school.’s attraction is their
environment . The color of houses
and the mountains in the back-
ground are opposite colors, giving
an impressive overall image.
COLOR-the color schema for
“INTERNATIONAL SCHOOL PARENT’is
white only. The white color stands out
from blue sky back-ground and the
only color introduced is white in
masthead
Mise-en-scene- the scene is shoot in
Switzerland and the scene involve
houses,mountains,glass field. The contracted
color shows the non-polluted and natual view
which suits the masthead of”what learning
environment is the best for your children?”
enphases that the environment poster
presents is the best surrounding for children
to study in.
Made of address-the verbal and visual mozdes of address
communicates with a desired target audience.The featured
articles are written in simple,straight forward and easy to
understand way so that target audience can understand and
relate to it.The beautiful view can relate with individuals desire
for nature
TYPOGRAPHY-the style of the fonts on the
front cover contrast. The main masthead is
in large Arial font which is eye-catching ,the
size of masthead is legible and obvious.
FRONT COVER ANALYSIS
Color-the color scheme of “choosing a
school for your children Victoria” is
dominated with bright colors such as
white,blue and pink.The blue sky in the
back-ground matches with the title and
the flower matches the main title.These
features combines the major colors and
create an comfortable shade .
Camerawork-the main image
is two school girls that are
looking at eachother calmly
with smile on their face,they
are wearing school unform ,
giving the typical school
vibe.The sun shines over the
two teenagers, applying
enthusiastic energy.
Typography-’SCHOOL’is in the biggest font
throughout the cover ,summerizing the overall
context of the magazine ,’secondary
education’is presented in the top of the cover
in smaller font showing the stage of education.
Misa-en-scene-the cover uses two
school girl as model that gives friendly
atmosphere,since a lot of teenagers are
worried that they wont be able to fit in
and might experience neglection or
bully,therefore using this cover lowers
teenagers fear and gives them
reassurance.
Mode of addess-the magazine is
communicating to the audience
through the text and image.The text is
colorful which caught teenagers
attention whose the major target
audience.
Language-the language used is
informal and contempary which
appeals to the target
audience(teen,parents)
Layout-the layout of”choosing a school
for your child viktoria” is organized .The
text is placed at hop of the cover and
does not cover the two students .covid
restriction is under the title which shows
the responsibility and obligation of
school.
front cover
analysitso
p line
website
cover lines
top third
tag
main cover line
bottom third
left third middle third
main image
right third
middle third
masthead
barcode:online access, which
increases target audience such
as parents or teenagers
original typography:thetitle of magazine is
displayed on top of magazine , in extra big
letters,which catches readers attention
date:giving the time which audience
can check with their schedule
CONTENT PAGE ANALYSIS
Layout-the layout of the content
page is organized around the
topic of back to school.The
image suits the topic which
shows that the magazine is
organized . The subtitles gives
advices for new school year,
such as “be productive,”,”be
prepared” .the subtitles are in
pink but with a purple letter
which highlights the whole title
Typography-the master head is in large pink
and purple letters saying”schools in again!’
.This is so the reader knows it is September
again ,time to return to school. The heading
is large inorder to catch reader’s attention.
The sub title are smaller and only in pink
,subtitles shows what each paragraphs are
talking about
Mise-en-scene- the background color(white) is
fresh and gives neutral base so that contrasting
and exciting colors could stood out more, as they
pop on the page. The visual image of school girl
does not correlate or cover-up the context which
does not confuse reader.
Language-the language used is in style
and student friendly which will attract
target audience ,whose the
students(teenagers)
Camerawork-the image of school girl is placed
on the right side of the content page .She looks
excited and looking forward for school to begin
which suits the content.She is wearing school-
approved clothing and she has glasses which
stereotypically is for “nerds”
Color-content page used bright
colors such as pink and purple
to attract female audience and
it is eye-catching.the body text
is in black which is simple but
effective for teenagers.
Made of address-the informal
language makes the content
easier to read and the colors
in masthead matches the
school girls outfit.Informal
language makes teenagers
enjoy the process of reading
since there is no language
barrier.
typography analysis
the use of arial provides text a
sense of quirkiness, with the italic
effect,the color combination of pink
and purple shows the enthusiastic
between the text , the use of “-”
provides curiosity for target
audiences-teenagers.The use of “!”,
applies the emotion excitment in the
text and instead of saying “ school is
in” the text is “school’s in”which is
popular among the younger
generation and informal.
the text uses white color
inorder to make it stand out
from the blue sky ,which is the
background. The text is written
with the font
Arial.The text is left assigned
,giving the impression of
organised and tidy.
“international school “in arial
font whereas the “parent” is
written in arial black,
emphasising the target
audience are the parent and
this the way to grab thrie
attention
“choosing a “ is in serif font, it
looks fancy, it gives audience
a sense of superior. Whereas
“school” is in bigger font and
the furpose of that is to show
the purpose, school is the
center focus of the magazine
Typography
bahnschrift condensed -
bahnschrift is a sans serif
font,which is,as this font is
tidy and packed, it is mostly
ued in masthead orsubtitle
.It is clear and legitable
which is suitable for all
audiences
garamond-garamon is an adobe
original design and it is combination
of roman plus italic font.Garamond
font is popular and particulary often
used for book printing and body
text. In magazine , it is usually used
in content page ,noting the
information of the pages.it is used in
fashion magazines or consumer
magazines. It
contains small gap between the
letters , giving impression of
mysterious.
cambria-cambria is
designed for digital reading ,
since it looks formal
serious,it has even
proportion and
space.Cambria is serif font
which is designed in 2004.It
is suitable for everyone , du
to it’s formality and
leditibilitycambria font could
also be used for business
documents.
questionnaire and result
age
group
do you
read
magazine?
how often do
you read
magazine?
what type would you
be interested in
reading?
rarely
40%
sometimes
26.7%
never
20%
always
13.3%
25-40
36.4%
15-25
27.3%
15<
18.2%
40-60
18.2%
yes
70%
项目5
30%
metal magazine
50%
funk magazine
30%
pop music magazine
20%
questionnaire and
result
would you read
school magazine?
7.red pink purple other
9.math/art
10.do you like to solve
puzzple in magazine?
yes
62.5%
no
37.5%
math
75%
art
25%
black
44.8%
blue
19.4%
red
14.9%
green
14.9%
purple
6%
pink
0%
yes
77.8%
no
22.2%
front cover and content page
rough draft
colour scheme
red and pink got the highest vote on
questionnaire, i have recieved comment
such as these colors could represent both
gender and it is non-binary.The
background of magazine would be school
classroom.The masthead would be in
purple , large font. The other colors that
gor voted in questionnaire would be used
for subtitle (purple ,green).
FRONT COVER ANALYSIS mock
up
lAYOUT-the layout of “elite school for elite
children” is organized around the main
image, mayb parents could feel a sense of
privledged after sending their kid to that
chool .This shows that magazine is formal
and co-ordinated.The nameplate is placed
on top of the cover , summarizing the
context of the magazine and showing the
importance of the title.masthead presents
the benefit and function of the school.
Determine the school as appealing . The
title is out-lined and the masthead is
placed on the left side of the cover.
LANGUAGE-the language used
on the front cover is short and
informal which is
understandable for overall
population therefore increases
target audience E
CAMERAWORK-the main image is
beautiful image of School girls
,taken as medium close up,
bacground is blurry so audience
could focus on the school girlswhich
relates to the context since the
school.’s attraction . The color of the
red and pink, giving an impressive
overall image.
color:red and pink . these are seen as
relatively feminine colors that could
attract teenager girls, the girl that is
smiling shows an enthusiastic attitude
and her hairband matches her school
uniform
Mise-en-scene- the scene is shoot in School
and the scene involve teacher,student,school
girls. The contracted color shows the non-
chalent atmosphere view which suits the
masthead , enphases that the environment
poster presents is the best surrounding for
children to study in.
Made of address-the verbal and visual mozdes of address
communicates with a desired target audience.The featured
articles are written in simple,straight forward and easy to
understand way so that target audience can understand and
relate to it.The beautiful view can relate with individuals desire
for nature
TYPOGRAPHY-the style of the fonts on the
front cover contrast. The main masthead is
in large Arial font which is eye-catching ,the
size of masthead is legible and obvious.
magazine front cover
draft 2 (content page) mock up
Language-language uses
informal/simple combination of words
,so that all age group could understand
it, therefore there will be more readers
of the magazine .Using attracting
vocabulary
which catches readers interest and
raises their curiosity
color- the topics for each pages
showen are in back(dark
color),which makes the words
easier to read. images are taken
by high-key light and natual
setting.
mise-en-scene-we can see the setting is at
school and children are wearing school-
appriopriate dressing
image-The background is light and the
masthead is pink call mom the images
presented involve a schoolgirl holding her
books and students learning, as well as
students playing in the playground and the
front cover of the magazine
typography- the use of different fonts
shows different purposes, the heading is
in capital letters , stating the importance ,
the page numbers are smaller than topic
associated with content , this determines
that topics are more ledigeble and
attracting costumers more
Layout-the masthead of content is at the full
cover.The main title /heading is placed in the center
on top which emphasis the importance and
summerise the context. The page number and topic
of pages are placed in such a straight way it don’t
overlap with the image , the whole view seems
organise
convention-The purpose of school magazine is to
attract parents who have children and teenagers
who is looking for new school including all genders
school magazine mock up
photoshoot of cis magazine
front cover
photoshoot of cis school magazine-
content page
cis school magazine- front cover
[edition 1]
add blead area
Changed the mastheads font
erased the quote wince it was covering the girls
head
Moved logo to the top left of the magazine
minimise the length of lower part of magazine
add red outline separating mahead and logo from
rest of the magazine
.labeled the image of moon
Moved inspirational quote to the left side of image
cis school magazine- front
cover [edition 2]
furtherimprovement:
1.add blead area
2. Changed the mastheads font
3.erased the quote wince it was covering the
girls head
4.Moved logo to the top left of the magazine
cis school magazine- front
cover [edition 3]
1 minimise the length of lower part of
magazine
2add red outline separating mahead and
logo from rest of the magazine
3.labeled the image of moon
4. Moved inspirational quote to the left
side of image
furtherimprovment:
cis school magazine- content page
[edition1]
Added blead area
furtherimprovement:
add blead area
cis school magazine- content page
[edition2]
Evaluation
my preliminary cosmos to create a magazine front cover and content page.
Firstly I have used the media such as Google and blog as my second degree research method. I have implied questionnaires on representative amount of samples to
gather the finding that I need. I have spent a lot of time on Internet to figure out the layout and masthead, since I did not really understand that clear. The images
featured in the magazine are all original and the requirements are completed such as medium close-up shots and mentioning professional vocabularies. The content is
revelant to school life and include enjoyable and educational activities.
I have used media language in my product creating the intended effect for the use of short types / angles is so target audience such as parents and teenagers can
connect with the image. The aim of magazine is for larger amount of audiences therefore I tried to use image,font, colors to attract audiences stop the font used is
contemporary and relevent to the meaning of the words and it makes the magazine more appealing to the readers the color scheme is a mixture of several different
colors in order to attract both genders and to catch audiences attention.
The aim of the magazine is to connect with audience call mom hoping to build a connection between readers, thus I used various mode of addresses. Most of the
texts are informal as the readers are mostly teenagers, I was trying to figure out what is the most efficient way to connect to teenagers efficiently call mom the
magazine includes analysis which demonstrates the function of each section in the magazine, I have improved on my vocabulary and my way of thinking through
analysis. Through questionnaires, I was struggling to communicate with people and ask them to do the questionnaire that I created, since most people I have
interviewed are strangers to me, but as I am interviewing them, their friendliness surprised me and I feel like that the questionnaire process have magically discovered
some connections for me and created new friendships postop
I have developed many skills through this task, such as using limited amount of resources and creating in depth measures . I tried to use AS level terminology. This is
my first year exposed to media studies since I did not have it in IGCSE, end up it has been the best subject have taken and I truly enjoy it. I am grateful to go through
the process and I have gained knowledge in field of media studies which I will cherish.

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Preliminary task {yue shu}.pptx.pdf

  • 2. front-cover analysis website cover lines top third tag main cover line bottom third barcode left third middle third right third main image masthead date middle third top line
  • 3. FRONT COVER ANALYSIS lAYOUT-the layout of “International School Parent” is organized around the main image .This shows that magazine is formal and co-ordinated.The nameplate is placed on top of the cover , summarizing the context of the magazine and showing the importance of the title.masthead presents the benefit and function of the school. Determine the school as appealing . The title is out-lined and the masthead is placed on the left side of the cover. LANGUAGE-the language used on the front cover is short and informal which is understandable for overall population therefore increases target audience E CAMERAWORK-the main image is beautiful image of Switzerland ,which relates to the context since the school.’s attraction is their environment . The color of houses and the mountains in the back- ground are opposite colors, giving an impressive overall image. COLOR-the color schema for “INTERNATIONAL SCHOOL PARENT’is white only. The white color stands out from blue sky back-ground and the only color introduced is white in masthead Mise-en-scene- the scene is shoot in Switzerland and the scene involve houses,mountains,glass field. The contracted color shows the non-polluted and natual view which suits the masthead of”what learning environment is the best for your children?” enphases that the environment poster presents is the best surrounding for children to study in. Made of address-the verbal and visual mozdes of address communicates with a desired target audience.The featured articles are written in simple,straight forward and easy to understand way so that target audience can understand and relate to it.The beautiful view can relate with individuals desire for nature TYPOGRAPHY-the style of the fonts on the front cover contrast. The main masthead is in large Arial font which is eye-catching ,the size of masthead is legible and obvious.
  • 4. FRONT COVER ANALYSIS Color-the color scheme of “choosing a school for your children Victoria” is dominated with bright colors such as white,blue and pink.The blue sky in the back-ground matches with the title and the flower matches the main title.These features combines the major colors and create an comfortable shade . Camerawork-the main image is two school girls that are looking at eachother calmly with smile on their face,they are wearing school unform , giving the typical school vibe.The sun shines over the two teenagers, applying enthusiastic energy. Typography-’SCHOOL’is in the biggest font throughout the cover ,summerizing the overall context of the magazine ,’secondary education’is presented in the top of the cover in smaller font showing the stage of education. Misa-en-scene-the cover uses two school girl as model that gives friendly atmosphere,since a lot of teenagers are worried that they wont be able to fit in and might experience neglection or bully,therefore using this cover lowers teenagers fear and gives them reassurance. Mode of addess-the magazine is communicating to the audience through the text and image.The text is colorful which caught teenagers attention whose the major target audience. Language-the language used is informal and contempary which appeals to the target audience(teen,parents) Layout-the layout of”choosing a school for your child viktoria” is organized .The text is placed at hop of the cover and does not cover the two students .covid restriction is under the title which shows the responsibility and obligation of school.
  • 5. front cover analysitso p line website cover lines top third tag main cover line bottom third left third middle third main image right third middle third masthead barcode:online access, which increases target audience such as parents or teenagers original typography:thetitle of magazine is displayed on top of magazine , in extra big letters,which catches readers attention date:giving the time which audience can check with their schedule
  • 6. CONTENT PAGE ANALYSIS Layout-the layout of the content page is organized around the topic of back to school.The image suits the topic which shows that the magazine is organized . The subtitles gives advices for new school year, such as “be productive,”,”be prepared” .the subtitles are in pink but with a purple letter which highlights the whole title Typography-the master head is in large pink and purple letters saying”schools in again!’ .This is so the reader knows it is September again ,time to return to school. The heading is large inorder to catch reader’s attention. The sub title are smaller and only in pink ,subtitles shows what each paragraphs are talking about Mise-en-scene- the background color(white) is fresh and gives neutral base so that contrasting and exciting colors could stood out more, as they pop on the page. The visual image of school girl does not correlate or cover-up the context which does not confuse reader. Language-the language used is in style and student friendly which will attract target audience ,whose the students(teenagers) Camerawork-the image of school girl is placed on the right side of the content page .She looks excited and looking forward for school to begin which suits the content.She is wearing school- approved clothing and she has glasses which stereotypically is for “nerds” Color-content page used bright colors such as pink and purple to attract female audience and it is eye-catching.the body text is in black which is simple but effective for teenagers. Made of address-the informal language makes the content easier to read and the colors in masthead matches the school girls outfit.Informal language makes teenagers enjoy the process of reading since there is no language barrier.
  • 7. typography analysis the use of arial provides text a sense of quirkiness, with the italic effect,the color combination of pink and purple shows the enthusiastic between the text , the use of “-” provides curiosity for target audiences-teenagers.The use of “!”, applies the emotion excitment in the text and instead of saying “ school is in” the text is “school’s in”which is popular among the younger generation and informal. the text uses white color inorder to make it stand out from the blue sky ,which is the background. The text is written with the font Arial.The text is left assigned ,giving the impression of organised and tidy. “international school “in arial font whereas the “parent” is written in arial black, emphasising the target audience are the parent and this the way to grab thrie attention “choosing a “ is in serif font, it looks fancy, it gives audience a sense of superior. Whereas “school” is in bigger font and the furpose of that is to show the purpose, school is the center focus of the magazine
  • 8. Typography bahnschrift condensed - bahnschrift is a sans serif font,which is,as this font is tidy and packed, it is mostly ued in masthead orsubtitle .It is clear and legitable which is suitable for all audiences garamond-garamon is an adobe original design and it is combination of roman plus italic font.Garamond font is popular and particulary often used for book printing and body text. In magazine , it is usually used in content page ,noting the information of the pages.it is used in fashion magazines or consumer magazines. It contains small gap between the letters , giving impression of mysterious. cambria-cambria is designed for digital reading , since it looks formal serious,it has even proportion and space.Cambria is serif font which is designed in 2004.It is suitable for everyone , du to it’s formality and leditibilitycambria font could also be used for business documents.
  • 9. questionnaire and result age group do you read magazine? how often do you read magazine? what type would you be interested in reading? rarely 40% sometimes 26.7% never 20% always 13.3% 25-40 36.4% 15-25 27.3% 15< 18.2% 40-60 18.2% yes 70% 项目5 30% metal magazine 50% funk magazine 30% pop music magazine 20%
  • 10. questionnaire and result would you read school magazine? 7.red pink purple other 9.math/art 10.do you like to solve puzzple in magazine? yes 62.5% no 37.5% math 75% art 25% black 44.8% blue 19.4% red 14.9% green 14.9% purple 6% pink 0% yes 77.8% no 22.2%
  • 11. front cover and content page rough draft
  • 12. colour scheme red and pink got the highest vote on questionnaire, i have recieved comment such as these colors could represent both gender and it is non-binary.The background of magazine would be school classroom.The masthead would be in purple , large font. The other colors that gor voted in questionnaire would be used for subtitle (purple ,green).
  • 13. FRONT COVER ANALYSIS mock up lAYOUT-the layout of “elite school for elite children” is organized around the main image, mayb parents could feel a sense of privledged after sending their kid to that chool .This shows that magazine is formal and co-ordinated.The nameplate is placed on top of the cover , summarizing the context of the magazine and showing the importance of the title.masthead presents the benefit and function of the school. Determine the school as appealing . The title is out-lined and the masthead is placed on the left side of the cover. LANGUAGE-the language used on the front cover is short and informal which is understandable for overall population therefore increases target audience E CAMERAWORK-the main image is beautiful image of School girls ,taken as medium close up, bacground is blurry so audience could focus on the school girlswhich relates to the context since the school.’s attraction . The color of the red and pink, giving an impressive overall image. color:red and pink . these are seen as relatively feminine colors that could attract teenager girls, the girl that is smiling shows an enthusiastic attitude and her hairband matches her school uniform Mise-en-scene- the scene is shoot in School and the scene involve teacher,student,school girls. The contracted color shows the non- chalent atmosphere view which suits the masthead , enphases that the environment poster presents is the best surrounding for children to study in. Made of address-the verbal and visual mozdes of address communicates with a desired target audience.The featured articles are written in simple,straight forward and easy to understand way so that target audience can understand and relate to it.The beautiful view can relate with individuals desire for nature TYPOGRAPHY-the style of the fonts on the front cover contrast. The main masthead is in large Arial font which is eye-catching ,the size of masthead is legible and obvious.
  • 14. magazine front cover draft 2 (content page) mock up Language-language uses informal/simple combination of words ,so that all age group could understand it, therefore there will be more readers of the magazine .Using attracting vocabulary which catches readers interest and raises their curiosity color- the topics for each pages showen are in back(dark color),which makes the words easier to read. images are taken by high-key light and natual setting. mise-en-scene-we can see the setting is at school and children are wearing school- appriopriate dressing image-The background is light and the masthead is pink call mom the images presented involve a schoolgirl holding her books and students learning, as well as students playing in the playground and the front cover of the magazine typography- the use of different fonts shows different purposes, the heading is in capital letters , stating the importance , the page numbers are smaller than topic associated with content , this determines that topics are more ledigeble and attracting costumers more Layout-the masthead of content is at the full cover.The main title /heading is placed in the center on top which emphasis the importance and summerise the context. The page number and topic of pages are placed in such a straight way it don’t overlap with the image , the whole view seems organise convention-The purpose of school magazine is to attract parents who have children and teenagers who is looking for new school including all genders
  • 16. photoshoot of cis magazine front cover
  • 17. photoshoot of cis school magazine- content page
  • 18. cis school magazine- front cover [edition 1] add blead area Changed the mastheads font erased the quote wince it was covering the girls head Moved logo to the top left of the magazine minimise the length of lower part of magazine add red outline separating mahead and logo from rest of the magazine .labeled the image of moon Moved inspirational quote to the left side of image
  • 19. cis school magazine- front cover [edition 2] furtherimprovement: 1.add blead area 2. Changed the mastheads font 3.erased the quote wince it was covering the girls head 4.Moved logo to the top left of the magazine
  • 20. cis school magazine- front cover [edition 3] 1 minimise the length of lower part of magazine 2add red outline separating mahead and logo from rest of the magazine 3.labeled the image of moon 4. Moved inspirational quote to the left side of image furtherimprovment:
  • 21. cis school magazine- content page [edition1] Added blead area
  • 22. furtherimprovement: add blead area cis school magazine- content page [edition2]
  • 23. Evaluation my preliminary cosmos to create a magazine front cover and content page. Firstly I have used the media such as Google and blog as my second degree research method. I have implied questionnaires on representative amount of samples to gather the finding that I need. I have spent a lot of time on Internet to figure out the layout and masthead, since I did not really understand that clear. The images featured in the magazine are all original and the requirements are completed such as medium close-up shots and mentioning professional vocabularies. The content is revelant to school life and include enjoyable and educational activities. I have used media language in my product creating the intended effect for the use of short types / angles is so target audience such as parents and teenagers can connect with the image. The aim of magazine is for larger amount of audiences therefore I tried to use image,font, colors to attract audiences stop the font used is contemporary and relevent to the meaning of the words and it makes the magazine more appealing to the readers the color scheme is a mixture of several different colors in order to attract both genders and to catch audiences attention. The aim of the magazine is to connect with audience call mom hoping to build a connection between readers, thus I used various mode of addresses. Most of the texts are informal as the readers are mostly teenagers, I was trying to figure out what is the most efficient way to connect to teenagers efficiently call mom the magazine includes analysis which demonstrates the function of each section in the magazine, I have improved on my vocabulary and my way of thinking through analysis. Through questionnaires, I was struggling to communicate with people and ask them to do the questionnaire that I created, since most people I have interviewed are strangers to me, but as I am interviewing them, their friendliness surprised me and I feel like that the questionnaire process have magically discovered some connections for me and created new friendships postop I have developed many skills through this task, such as using limited amount of resources and creating in depth measures . I tried to use AS level terminology. This is my first year exposed to media studies since I did not have it in IGCSE, end up it has been the best subject have taken and I truly enjoy it. I am grateful to go through the process and I have gained knowledge in field of media studies which I will cherish.