1. Students are tasked with developing an original concept for a video game that could be pitched to a local game company. They must research existing similar games, plan and visualize their concept, and provide documentation of the planning process. 2. The tasks involve generating initial ideas, researching the market, experimenting with game production techniques, formally proposing the concept, pre-production planning, producing the game, getting peer feedback, and evaluating their work. 3. Students will be assessed based on criteria including developing ideas, researching the market, using appropriate production methods and skills, contextual awareness, and assessing the effectiveness of their planning and finished product.

1. UAL Diploma in Creative Media
Production and Technology
Students Name
Project Title Video Games
Unit(s) Exploring
Interactive
Media Production
and Technology
Unit
No
07 Tutor(s)
C. Pulleyn
J. Sotheran
Project Dates Start Date 05/12/2016 Deadline Date 13/01/2017
Aims
A local video game company wants ideas to develop into full video games. They have asked your
class to showcase potential concepts that could be developed into full games. For this they require
you to plan and visualise an original idea for a video game. They also want some documented
evidence of researching similar games to evidence market viability.
Aims
This unit will require the student to develop an original concept based upon a topic/theme/story of their
choosing. Learners will be required to employ their research and planning skills to inform their production
decisions.
By the end of this unit you will;
1. Develop ideas for interactive media production
2. Be able to research video games and apply the research to your production
3. Be able to plan and create a video game product
The tasks set below are only indicative of what you can do to fulfil the required criteria. If you wish to
be assessed through alternative methods (video/audio recordings, discussions with tutor,
commentaries etc.) inform your tutor and we will do our best to accommodate your request.
The task numbers listed correspond against documents available on Blackboard to complete your
work. However if you would like to use/create your own or utilise alternative ways of
demonstrating/submitting your work, talk with your tutor. Where tasks have an additional designation
these tasks are completed within the document of that number (7a + 7b are both within the 7.
Evaluation document for example).
` ASSESSOR DATE
IV ASSESSOR IV DATE
PROJECT BRIEF

2. UAL Diploma in Creative Media
Production and Technology
Tasks/Notes
Task 1 - Idea Generation 1.1
You must generate ideas to consider options and production methods of what you could
create for your project. You must complete;
 Mind Map of 3 potential ideas you could make
 Mind Map of your final idea
 Mood Board exploring related/inspirational images
 Informal Pitch to tutor (to discuss suitability)
Task 2 - Product Research 1.1 & 2.1
You now need to explore existing products similar to your own to develop your ideas. You
must look at least 3 existing products. After your analysis, provide a summary of what
aspects of the research will influence your final product. When researching and analysing
existing products discuss;
 Type of image/game-genre, angle, effects, post-production, visual themes
 Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
 Audience appeal- how does it make its audience want to buy/watch/play it?
You must also complete a brief audience profile referencing the age range, gender,
psychographic and social status of your product. Reference potential content that would
appeal to each group.
Task 3 - Production Experiments 1.2 & 3.1
You need to experiment in your chosen medium. Make something similar but unrelated to
your chosen idea. This could be a game based on an unrelated topic (ghost game) but can
work within the same genre of game (side scrolling, beat-em-up etc). This should reflect a
screenshot from a game and should include some element of animation.
Do not make it a version of your final product; it is an experiment. Provide a brief reflection of
the processes you used and how it has been useful.
Task 4 - Formal Proposal 2.1
Finalise your concept in a formal written format discussing your idea’s;
 Working title
 Purpose
 Genre
 Content
 Audience
 Legal and Ethical Considerations

3. UAL Diploma in Creative Media
Production and Technology
Tasks/Notes
Task 5 - Pre-Production 2.1
Complete pre-production work relevant to your concept referencing;
 Style Sheet (potential colour schemes and font choices)
 Layout Plans (potential layouts of what your product could look like)
 Resources
 Contingency Planning (considering what could go wrong and how it could be fixed)
 Health & Safety (considering how someone could be harmed during production and
how it could be avoided)
 Schedule
Task 6 - Production and Reflection 1.2, 3.1 & 3.2
Produce your planned products following your schedule and pre-production work.
You must also reflect upon your work. At the end of each working day, print-screen your work
within the program you are using and reflect upon your work. Discuss the tools and
processes used in your production. Log your thoughts and feelings about your work.
Task 7a - Peer Feedback 3.2
You must conduct peer feedback on another students work and allow others to feedback on
yours. Display/demonstrate your work to a peer and then get them to comment on the
strengths and weaknesses of the project. Once you have collected your responses, reflect
upon the comments made and assess your work in relation to the feedback.
Task 7b - Evaluation 3.2
Reflect upon your work discussing;
 The strengths and weaknesses of your;
o Planning
o Research
o Time Management
 The aesthetic (the way it looks) qualities of your work
 The audience appeal of your work
 Strengths and weaknesses of the overall product
Employ visual imagery whenever possible to provide clear illustrative examples of the topics
you are discussing.

4. UAL Diploma in Creative Media
Production and Technology
Students Name
Project Title Video Games
Unit(s) Exploring
Interactive
Media Production
and Technology
Unit
No
07 Tutor(s)
C.Pulleyn
J.Sotheran
Assessment
In order to be assessed for this assignment you must complete the following work and submit it by the required time.
Below are the stages with the corresponding assessment criteria as outlined in the unit specifications.
Task (s) Grading Criteria
Fail Pass
1 & 2 If the work is absent or submitted in an
incomplete state by the allocated deadline
it will be marked as a fail. Work must also
fulfil criteria stated in brief.
1.1 Use a range of skills to inform and
develop ideas for interactive media
production.
3 & 6 If the work is absent or submitted in an
incomplete state by the allocated deadline
it will be marked as a fail. Work must also
fulfil criteria stated in brief.
1.2 Assess the effectiveness of technology
skills in solving an interactive media
production problem.
2, 4 & 5 If the work is absent or submitted in an
incomplete state by the allocated deadline
it will be marked as a fail. Work must also
fulfil criteria stated in brief.
2.1 Use contextual awareness to support the
development of ideas for interactive media
production.
3 & 6 If the work is absent or submitted in an
incomplete state by the allocated deadline
it will be marked as a fail. Work must also
fulfil criteria stated in brief.
3.1 Use creative media methods and skills for
interactive media production.
6 & 7 If the work is absent or submitted in an
incomplete state by the allocated deadline
it will be marked as a fail. Work must also
fulfil criteria stated in brief.
3.2 Assess the effectiveness of selected
methods and skills to communicate ideas.