Innovation, R&D, The innovator's Method are the implementation to our Innovation Journey that easy to known and understand process to Product, Services, and Process Innovation. Design Innovation is the key by Technology, Business, and Creative there are the way to doing business.
Innovation, R&D, The innovator's Method are the implementation to our Innovation Journey that easy to known and understand process to Product, Services, and Process Innovation. Design Innovation is the key by Technology, Business, and Creative there are the way to doing business.
Marketing Campaign by Brandnow.asia 20May22 Thai Eng (1).pptxPacharee Pantoomano
POWERFUL WAYS TO GROW YOUR BRAND AND BUSINESS ONLINE
Types of online media: own, earned, paid and shared
Know your audience: short and long form
Marketing activities suitable for your brand position/identity and targeted audience
B2C: How customers make decision getting on shopping list
B2B: (short intro about relationship building)
Useful tips: partnership program (credibility, halo effect), CSR, guerrilla marketing (phone in blender)
What your annual program calendar will look like
1. Image Theory, Lee R. Beach and Terrence R. Mitchell
2. Upper Echelons Theory: Origins, Twists and Turns, and Lessons Learned, Donald C. Hambrick
3. Goal Setting Theory: Theory Building by Induction, Edwin A. Locked and Gary P. Latham
4. How Job Characteristics Theory Happened, Greg R. Oldham and J. Richard Hackman
13. Strategic Management @ 2014
Example business models over the years
• The open business model
• The subscription business model
• The razor and blades business model
(bait and hook)
• The pyramid scheme business model
• The
multi-level marketing business model
• The network effects business model
• The monopolistic business model
• The cutting out the middleman model
• The auction business model
• The online auction business model
• The bricks and clicks business model
• The loyalty business models
• The Collective business models
• The
industrialization of services business
model
• The
servitization of products business model
• The low-cost carrier business model
• The online content business model
• The freemium business model
• The premium business model
• The direct sales model
• The professional open-source model
• Various distribution business models
13
19. Strategic Management @ 2014
19
Business Model Innovation is focused around 3 areas with Enterprise Model Innovation
BusinessModelInnovation
Industry
Model Innovation
Revenue
Model Innovation
Enterprise
Model Innovation
Changing the way your
industry works or
changing your value chain
Changing your value
proposition or the way you
price for products or
services
Changing what you do
and where you collaborate
§ Changed the value chain in the
home furnishings
§ It pushed final construction
back to the customer to
facilitate ‘ready to sell’
packaging
§ Movie rental costs and late
return fees were high
§ Moved from rental to a
subscription revenue basis
§ illycaffé has partnered with
various other companies along its
value chain, such as
manufacturers of coffeemakers
and others, to improve the overall
coffee-drinking experience
57. Strategic Management @ 2014
the degree of ideality is defined as useful functionality of a system minus all negative factors that diminish its value, and divided by costs.
