The document discusses best practices for content marketing, focusing on the five W's: who to write for, what to write about, when to post, and where to socialize content. It provides tips for each W, such as targeting specific audiences through guest blogging, writing headlines that use numbers and power verbs, discovering popular topics on social media, and testing different posting schedules. The overall message is that content marketing is effective when the five W's are strategically addressed.
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
What is High-Quality Content, Anyway? PubCon Austin 2014Michelle Lowery
You know you need to create high-quality content. You know your customers are expecting it. But how exactly do you do it?
Find out what comprises high-quality content, how to go about creating it, and what to do with it once you've got it. You'll be on your way to boosting your authority, increasing conversions, building a community, and possibly even improving your rankings.
This was my presentation at PubCon Regional in Austin, TX, January 28, 2014
Roger cmi slide_share_proofing_checklistRoger Parker
Use this Proofing Checklist to proof SlideShare presentations created using PowerPoint. I created my SlideShare Proofing Checklist to accompany one of my Content Marketing Institute articles.
It will help you review the details that separate good from great presentations.
VKontakte is the second most visited website in Russia. It is a young, dynamic and rapidly growing channel that is extremely important for those companies that aim to succeed in Russian marketing!
Your guide to using Analytics on SlideShare.
Analytics provides you with helpful insights that allow you to get to know who’s checking out your presentations, learn which sites are giving you the added boost, and measure and analyze engagement. You can find out who’s viewing your SlideShares, how they found your content — even where they’re located in the world.
MoPix is creating the “post DVD” experience by enabling anyone with film or video content to brand, sell and distribute it in a social-enriched digital marketplace.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
What is High-Quality Content, Anyway? PubCon Austin 2014Michelle Lowery
You know you need to create high-quality content. You know your customers are expecting it. But how exactly do you do it?
Find out what comprises high-quality content, how to go about creating it, and what to do with it once you've got it. You'll be on your way to boosting your authority, increasing conversions, building a community, and possibly even improving your rankings.
This was my presentation at PubCon Regional in Austin, TX, January 28, 2014
Roger cmi slide_share_proofing_checklistRoger Parker
Use this Proofing Checklist to proof SlideShare presentations created using PowerPoint. I created my SlideShare Proofing Checklist to accompany one of my Content Marketing Institute articles.
It will help you review the details that separate good from great presentations.
VKontakte is the second most visited website in Russia. It is a young, dynamic and rapidly growing channel that is extremely important for those companies that aim to succeed in Russian marketing!
Your guide to using Analytics on SlideShare.
Analytics provides you with helpful insights that allow you to get to know who’s checking out your presentations, learn which sites are giving you the added boost, and measure and analyze engagement. You can find out who’s viewing your SlideShares, how they found your content — even where they’re located in the world.
MoPix is creating the “post DVD” experience by enabling anyone with film or video content to brand, sell and distribute it in a social-enriched digital marketplace.
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessLeighton Interactive
People would rather hear a story than your marketing pitch. This presentation given by Alison gives you step-by-step instructions on how to tell the stories your audience wants to hear.
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
Emily Reeves of Stone Ward in Little Rock, Arkansas presented to the Arkansas Broadcasters Association conference on the topic of Content Marketing. Writing, video, audio, images, social media, websites, tips and advice: it was all covered in this presentation.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Does Your WeChat Content Check All the Boxes? A Ultimate Best Practices Guide...Joseph Leveque
We put together this super comprehensive whitepaper (44 slides) on how to craft perfect WeChat content that shows ROI. It's crowdsourced from the creative and strategy community in China and put together by the 31Ten team.
A collection of best practices for WeChat content for brands and content producers to apply and use as a benchmark, covering the specifics of tailoring beautiful and engaging articles.
Meant for CMOs, marketing executives, digital marketing managers & content managers.
Do you want to earn $100 blog publishingNuzhatRasheed
HELLO EVERYONE! hope you guys doing great. In this article I am gonna tell you guys how you guys can publish your article. It is about the platform which you can publish your blog/articles and earn money. in this blog I will guide you guys that how you become a perfect writer and how you successfully write on this platform.
Similar to [500DISTRO] Making Business Go BOOM: The 5 W's of B2B Content Marketing (20)
We're developing augmented reality software to help clinicians with pre-surgical planning by providing them with patient-specific, high fidelity 3D holograms that have been derived from the same data used to generate conventional CT scans and MRIs.
The Atlas is unlocking the $1.6 trillion local government market with a platform city officials use to build and buy better stuff more quickly...all without ever selling to cities.
AI to predict the risk of vehicle accidents using over 40 external factors including road and environmental conditions - for Usage Based Insurance and Safety usecases.
Pilota created AI algorithms that can predict flights at risk of disruption. They use this to proactively book travelers on a new flight for free during expected disruptions.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
GamerzClass creates gaming masterclasses for all the biggest esport titles. Carefully designed with the best players in the world, they aspire to help gamers reach their maximum potential both in and outside of the game.
eino is a prediction platform; they help companies increase revenue in capital planning and supply chain management by analyzing possible future scenarios and determining prudent actions.
Bliinx aggregates business interactions between professionals and their contacts so that they can get up to speed on relationships without jumping through a bunch of platforms. They also generate company-wide relationship insights that boost business development initiatives and customer ROI.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[500DISTRO] Making Business Go BOOM: The 5 W's of B2B Content Marketing
1. The
Five
W’s
of
B2B
Content
Marke6ng
!
Weapons
of
Mass
Distribu1on
2014
!
!
!
Hiten
Shah
hnshah@gmail.com
!
!
Get
the
slides:
h<p://kiss.ly/hitenwmd14
@HNSHAH
18. Making
guest
blogging
effec6ve
Who
✓
Target
publica1ons
based
on
their
exis1ng
audience
✓
Choose
topics
by
analyzing
exis1ng
posts
✓
Read,
analyze
and
respond
to
comments
✓
Track
traffic
and
conversions
from
each
guest
post
✓
Monitor
social
media
men1ons
and
engagement
@HNSHAH
h<p://kiss.ly/guestblogging
26. ✓
Click-‐throughs
increase
with
numbers
and
nega1ve
words
✓
Keep
them
under
65
characters
to
ensure
search
visibility
✓
Make
the
headline
specific
and
match
the
content
✓
Odd
numbers
perform
beRer
than
even
ones
✓
Aim
for
the
headline
to
have
six
words
in
it
✓
Avoid
words
that
have
mul1ple
meanings
✓
Include
power
verbs
and
interes1ng
adjec1ves
Tips
For
Your
Headlines
h<p://kiss.ly/headlineformulaWhat@HNSHAH
27. Power
verbs
h<p://kiss.ly/powerverbsWhat@HNSHAH
Imagine
yourself
as
a
blogging
commander,
en6cing
to
swie
ac6on
with
asser6veness.
Start
6tles
with
ac6onable
verbs
like
“Read,”
“Download”
or
“Learn”.
Ac6onable
verbs
can
be
visualized
and
acted
upon
easily.
29. A
perfect
example
of
ideal
Content
Marke6ng
Five
Shocking
Facts
That
Will
Change
Your
En6re
Approach
to
Social
Media
h<p://kiss.ly/5socialHeadline
Example@HNSHAH
30. ✓
Click-‐throughs
increase
with
numbers
and
nega1ve
words
✓
Keep
them
under
65
characters
to
ensure
search
visibility
✓
Make
the
headline
specific
and
match
the
content
✓
Odd
numbers
perform
beRer
than
even
ones
✓
Aim
for
the
headline
to
have
six
words
in
it
✓
Avoid
words
that
have
mul1ple
meanings
✓
Include
power
verbs
and
interes1ng
adjec1ves
Tips For Your Headlines
h<p://kiss.ly/5socialWhat@HNSHAH
Five
Shocking
Facts
That
Will
Change
Your
En6re
Approach
to
Social
Media
5/7
36. He
does
what
he
feels
is
best
for
the
KISSmetrics
community.
And
it
shouldn’t
be
any
other
way.
!
Neil
Patel
h<p://kiss.ly/kmblogcontentWhat@HNSHAH
37. Who
will
we
write
for?
!
What
will
we
write
about?
!
When
will
we
post?
!
Where
will
we
socialize?
@HNSHAH
39. Tips
To
Learn
When
to
Post
When
✓
Start
by
deconstruc1ng
other
people’s
content
schedules
✓
Know
when
people
are
online
using
signup
1me
data
✓
Use
analy1cs
to
discover
when
you
get
the
most
visitors
✓
Learn
by
sharing
the
same
thing
on
different
days
/
1mes
✓
Social
networks
keep
changing,
so
con1nuously
test
ideas
@HNSHAH
40. When
Your
mix
of
followers,
traffic
and
content
are
unique.
!
What
works
for
others
won’t
necessarily
work
for
you.
@HNSHAH
41. When
People
don’t
get
bored
when
sharing,
reading
and
learning
from
high
quality
content.
@HNSHAH
42. Who
will
we
write
for?
!
What
will
we
write
about?
!
When
will
we
post?
!
Where
will
we
socialize?
@HNSHAH
43. Know
what
words
get
shared
via
social
media
Where h<p://kiss.ly/sharedwords
@HNSHAH
Facebook
and
Google+
are
surprisingly
home-‐oriented,
with
top
words
like
‘recipe’
and
‘homemade.’
TwiRer
tends
to
be
more
business
and
technology
focused.
45. 1.
List
Posts
Are
Huge
2.
Use
‘You’
&
‘Your’
A
Lot
3.
Help
Your
Readers
Imagine
A
BeRer
Life
4.
List-‐posts
Do
Best
On
Facebook,
TwiRer,
and
LinkedIn
5.
Video
Is
Most
Popular
On
Facebook
6.
Customize
Headlines
For
Each
Social
Network
7.
Pinterest
Offers
HUGE
Shares
8.
At
The
End
Of
The
Day,
It’s
Hard
To
Beat
Facebook
9.
Emo1onal
Headlines
Get
Shared
More
9
data
driven
takeaways
for
OkDork.com
h<p://kiss.ly/scrapeblogWhere@HNSHAH