Helen Noel, the Creative Director of Brand+Soul, gave a presentation to Bournemouth & Poole College on March 1st, 2016. She has over 25 years of experience in design and communications, working with major corporate clients. Her presentation discussed brand strategy, identity, and engagement. It also examined the role of design and outlined the purpose, promise, personality, values, and vision for a new quick-setting air lime building product that is 100% recyclable.

1. Presentation from Brand+Soul
to Bournemouth & Poole College
1 March 2016

2. Helen Noel
Creative Director
• 25 year’s experience in design & communications
• Background in corporate branding, working on national
and international client accounts including Scholl, Biffa,
Severn Trent Plc, Novartis Pharma and WPP Group plc
• Founded Perfect World Communications in 2001, later
rebranding as Brand+Soul in 2014
• Would liked to have been an actress if the design sector
hadn’t called
• Known by many as ‘Hels’ – married to James, and have
two children, Em (14) and Bill (12)
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7. • Brand strategy
• Brand identity
• Brand engagement
The role of design

10. The role of design

11. I am confident
I am sexy
I am a goddess …
… I can afford these

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19. Purpose
Revolutionary, quick setting, versatile, pure air lime
which is non-hydraulic, 100% recyclable and contains
no admixture, cement or gypsum
Promise
Where tradition meets innovation
Personality
Intuitive, Confident, Traditional, Pioneering, Maverick
Values
Innovation, Altruism, Determination, Historic Integrity
Vision
Speed of setting, quality of finish, effective insulation,
improved humidity control, with no negative impact
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