India is a competitive e-commerce market and in this dynamic environment each business has its own unique requirements and challenges. PRODIGI understands that and works collaboratively to analyse,plan, build and operationalise “seamless” e-commerce solutions. Our in-depth understanding of business goals backed by insights enable organizations to deploy robust and scalable e-stores.

1. DIGITAL
ENABLER
We mashup creative and technology
backed by insights into effective
digital solutions
A WPP Agency

2. WHO WE ARE
PRODIGI is a digital enabler with a focus on mobile-first solutions. We have over 15 years of experience
delivering world-class digital solutions
We love insights. That’s why every creative/tech decision we make is a result of data gathered
We are a team passionate about creating new things, helping businesses grow and solve problems
Delivering high-quality digital solutions on-time, every time is our motto

3. Campaign & Front-end
Development
- Front-end UI/UX Design
- HTML5 Banners
- Cinemagraphs
- Scratchreel
- Responsive Web Design
- Responsive Emailers
- 360 Photos / Videos
- GIF Banners
Full Service
E-commerce
- E-business Strategy
- UI Design and UX
- Front-end Development
- Mobile Enablement
- Backend Integration
- E-store Development
- E-commerce Marketing
- Cohort Analysis & Analytics
Global Delivery Hub
- Bulk Ad-unit Creation
- Localization/Transcreation
- Website Builds and Adapts
- CMS Builds/Integration
- Creative Resizing
- Versioning
Marketing & Analytics
- Campaign Planning
- Search Marketing
- Content Marketing
- Community Management
- Social Content Writing
- SEO & ORM
- Listening
- Social Media Analytics
- Web Analytics
Mobile
- Mobile UI/Creative
- iOS, Android Apps
- Mobile Widgets
- App SEO (ASO)
- Mobile Analytics
OUR DIGITAL CAPABILITIES

4. Creative & UI/UX
Fine Arts specialists in user interface
design, heat map analysis, mobility and
responsive web design
Average Experience: 8 Years
Front-end Development
Specialists in HTML5 & CSS 3. Work on
Bootstrap and other frameworks. Good
understanding of Angular.JS, Node.JS
Average Experience: 4 years
Technology
B.Tech and MCA Developers specializing in
Open Source, Continuous Framework
Integration, Java and Microsoft
Technologies.
Average Experience: 7 years
Project Management
Certified Scrum Masters and PMP certified
professionals specializing in Program
Tracking and Delivery
Average Experience: 8 Years
Quality Assurance
ISTQB Certified Quality Assurance
professionals specializing automated and
manual testing. Also developing
capabilities for accessibility testing
Average Experience: 6 Years
Search/Analytics
The entire 5-member team is Google
Certified with multi-category exposure of
managing SEO, Web Analytics and SEM
campaigns
Average Experience: 5 years
PLATFORMS WE WORK ON

5. Our Global Client Relationships
Partnering Leading Indian Startups
KEY CURRENT CLIENTS

6. OUR CLIENT PARTNERS OVER THE YEARS

7. Best Cases & Work Samples

8. Highlights
 Messaging Hub of the BJP’s 2014 Election Campaign
 First website for any Indian political party to have ‘Citizen
Engagement’ Modules
 First responsive website for any political party in India. Also
used for door-to-door donation collection
 Website UI highly appreciated on Twitter/other social
platforms
 Infrastructure configured to handle up to 4000 concurrent
requests which is roughly 450 unique users a second
BJP & Domino’s | UI Design + Tech & UX Flow Improvements
Highlights
 New-age, “mobile-first” UI with user inputs currently in development
for Online Order.
 Recommendation-based new website to take minimal inputs from
returning users thereby making process even faster and convenient
 Previous UX/flow tweaks (in 2009) resulted in conversion
improvement by 30%. Page refreshes were reduced by 50% and steps
reduced to 3 with Quick Order
 Successful e-channel for Domino’s. India fastest growing market.
Platform contributes over $39mn in sales

9. Danone Activia & Portea | UI Design + CMS Integration
Developed in Drupal 7.3 Developed in WordPress 4.3

10. Danone Activia | Website Localization
Activia United Kingdom Activia Japan Activia Poland
Activia Brazil Activia Korea Activia France

11. Apollo Munich | Integrated Web/E-commerce Management + Digital Marketing
Highlights
• Successful alternate sales channel backed with
performance-driven digital marketing
• Simplicity of design and communication using the
brand’s Let’s Uncomplicate theme
• CMS & E-commerce Platform on Kentico
• Pre-designed landing page templates for quick
deployment. Improvement in campaign turnarounds by
50%
• Collaborative project with creative agency (JWT) and
technical partner (IBM)
Month-on-Month Impact
• Unique Visitors Per Month: 40% Growth
• Page Views Per Month: 35% Growth
• Leads: 70% Growth
• Conversions: Increase by 45%
• Time-to-Market: Reduced by 50%
• New Development Cost: Reduced by 33%

12. Airtel Africa | Integrated Web Management
Highlights
• Launched 17 Airtel Africa OPCO websites post the Zain
acquisition in 6 weeks
• All websites responsive
• Launched Airtel Money across 14 OPCOS
• First digital product guide in Africa for Mobile
• Flash walkthroughs for Airtel Money
• Launched Airtel Premier customer care portal
Impact
• Reduced time to market for critical web based platforms
by over 50%
• Functionality based touchpoints like Marketing Lead
Forms were taken to market in 2 working days
• Standalone campaign microsites were developed and
integrated with IBM’s WCM in 20 working days as
opposed to 50 working days taken by IBM

13. Campaign Microsites | Over 1500 Microsites Delivered

14. IBM & Standard Chartered | Workflow Management System
Highlights
 Single-window, “on-demand” reporting platform and
workflow management system
 Enables IBM and its partners to input data from globally
dispersed sources into a Central Platform
 Collaborative workspace for IBM Marketing Managers,
Agencies and Vendors
 Data is presented from 3rd party tools (DFA, BlueKai,
AdWords, Publisher Consoles etc.)
 Clean, clutter-free, ‘mobile-first’ design and front-end
developed on Bootstrap framework
Highlights
 Created an automated workflow management system for auto
loan disbursement. Developed on ASP.NET
 Automation reduced costs by Rs. 2.3 crores
 The platform reduced loan processing time from 28 days to 5
days
 The platform handled 5000 cases per day
 System integrated over 10 agencies and partners of SCB to make
the process simpler and efficient for end-consumers and the
bank

15. LG & Microsoft | E-Commerce Enablement
Highlights
 Lgezbuy.com was LG’s first e-retail initiative in India
 E-store built on Java and supported the entire range of
LG’s offerings in India
 Extensive e-commerce suite with realtime reporting, sales
tracking/analysis and custom-backed dashboards
 Complete integration with promo/campaign microsites was
also done
Highlights
 Microsoft’s first online store outside of North America
 Single platform to buy all original Microsoft products
from anywhere in India. Over 250 products sold online
 Custom-built on ASP.NET with realtime integration of
APIs to Microsoft’s Legacy Systems
 Quick deployment modules created for campaigns and
promos

16. Banner Production/Digital Ads

17. Banner Production/Digital Ads

18. Facebook GIF Banners

19. Mobile Landing Pages

20. Electronic Direct Mailers

21. Highlights
 Organic traffic for KCP’s China website increased by 55%
in 6 months of on-page and off-page SEO efforts
 Intensive online PR and link building work in Mandarin
 First page rankings for 60% of targeted keywords on
Baidu & Google
 Page indexation improved by 40%
KCP & Reliance Mutual | Search Engine Optimisation
Highlights
 113% growth in pure organic traffic in 10 months
through on and off-page efforts, article submissions, link
building and joint planning of paid campaigns (SEM)
 Top 10 rankings on Google for 8 of 11 priority keyphrases
 80% of mutually agreed keyphrases in top 20 listings on
Google

22. Domino’s | Search Marketing
Challenge: Generate sales through paid media for the newly developed Domino’s e-commerce website
Solution: Search marketing campaign with exclusive web-based offers, dynamic ads and re-targeting
Result: Control on over 98% of direct search queries in its category. Average CPA of less than $1. Global case study for Domino’s

23. Nestle Coffee-mate and Pizza Hut | Website Analytics
Our mandate is to provide site analytics inputs
and “in-page” insights coupled with SEO
learnings to help both Nestle Coffee-mate and
Pizza Hut redesign their respective website.
These reports include:
 Audience Overview
 In-page Analytics
 User Behavior/Browsing Insights
 Content Consumption Patterns
 UI Recommendations
 SEO Recommendations

24. Interactive Graph-based Presentations Patient Profile-based Content Display
AnimatedContentFlow
Embedding Interactive Videos
Self Presentation Sites (for Apple iPad)

25. Portugal Sweden Greece
Norway Vietnam France
Multilingual Self Presentation Sites (for Apple iPad)

26. Thanks!
Reach Us: info@prodigi.io or rahul.roy@prodigi.io