L.L. Bean uses its own outdoor products and services to enhance employee compensation and benefits. Employees receive discounts on products and can rent equipment. The company also has a profit-sharing plan to reward employees when the business does well. However, L.L. Bean recognized weaknesses in needing to diversify its marketing and focus more on retail and e-commerce to modernize. It responded by reorganizing human resources to improve employee satisfaction and link compensation more closely to performance.