This is our report of how we drove from China to Holland using only Chinese brands! With 7 sponsors and 4 media partners we made a journey happen that proved that 'Made in China' is a quality label. For any questions, just drop us an email: rogierbikker[at]gmail[dot]com.

1. #1
A journey by Maren Striker & Rogier Bikker
2 DUTCH GUYS DRIVING FROM CHINA TO
HOLLAND USING ONLY CHINESE BRANDS
PROJECT REPORT

2. #2
SUMMARY (for very busy people only)
2 Dutch guys have driven from China to Holland, using only Chinese brands. Their
main sponsor was BYD (car). Product sponsors included Huawei (smart phones),
Lenovo (laptops), AEE (camera’s), XIYOUJI (clothing) and Braos (sunglasses).
In 3 months they drove through 11 countries, covering 20,000 kilometres on the
ancient Silk Road, without any of the Chinese products breaking down. This
remarkable achievement got picked up by the media and has contributed to change
the image of ‘made in China’.
Without media budget, the project reached 5.6mln people, worth a media value of
over 801,000 Euro. The video’s shot during the travel where watched more than 100k
times and 112 media reported on the project.
With an est. total project cost of only 70k Euro the ROI of this project is 1145%.
But above all, this has been a project that has inspired thousands and made the
dream of 2 guys come true.

3. #3
OUR STORY
After living in China for more than 5 years, we
decided to drive from China to Holland, using only
Chinese brands.
With our passion for travel, and our enthusiasm for
China, we aimed to share with the world what we
see around us: a ‘brand new China’.
This is our story of how we travelled around the
world, captured the attention of millions, and
changed the image of ‘made in China’ for the better.
Maren and Rogier

4. #4
A YEAR OF PREPARATION
We left our daily lives behind and in a year of
preparation we turned our dream into reality.
We realised we are the first foreigners to drive a
Chinese registered car out of China. Not an easy
task, so we learned.
But also sponsors, media, partners, website,
videos, photos, visa’s, gear, routing, car, planning,
border crossings, paperwork… you name it, we
planned it.
Luckily, Maren has ‘Planning’ in his job title, and
Rogier ‘Strategy’, so the year of preparation was
just as much fun (in our opinion) as the travel itself.
Watch Episode 0: A Week Before Departure
http://youtu.be/w9Ef0Cvk2Zc

5. #5
OUR SPONSORS
Chinese car brand BYD (Build Your Dreams) signed
for main sponsorship by providing us a car (a BYD
F5 gasoline powered sedan) and organisational
support. The brand is the largest auto maker in
China and about to enter the European market. A
match made in heaven.
Other Chinese brands that believed in us and
signed for product sponsorship are Huawei (smart
phones), Lenovo (laptops), Ozark (outdoor gear),
AEE (camera’s), XIYOUJI (clothing) and Braos
(sunglasses).
With can’t be more proud to have so many great
Chinese brands behind us, all aiming to improve
their image abroad and in China by joining our
Brand New China project.

6. #6
OUR PARTNERS
We couldn’t make this project happen just by
ourselves. So we found partners that where happy
to support us organisationally and with the
promotion of the project.
Likemind provided video production support,
Nuffnang Chinese social media updates, Yunio
provided cloud storage and ChinaNetCloud hosted
our website.
Our media partners AutoWeek, Arting365 and
GoChinaTV made sure our project reached large
audiences.
The amount of time and dedication invested by
these partners still amazes and humbles us. A big
thank you to all of them.
Organisational partners
Media partners

7. #7
OUR SOCIAL REACH (without media budget)
TOTAL VIDEO VIEWS: 110,097
Our videos where promoted on our own Facebook
and Youtube / Youku channel, as well as by our
media partners AutoWeek, GoChinaTV and our
sponsors.
TOTAL SOCIAL MEDIA FANS: 101,645
During our travel we updated our own Facebook,
while our social media partner Nuffnang kept our
Chinese fans up-to-date on Weibo and Wechat.
TOTAL WEBSITE VIEWS: 44,377
Our website brandnewchina.net has been viewed
more than 40k times by more than 10k unique
visitors, with an avg. time on site of 5+ minutes.
VISIT BRANDNEWCHINA.NET

8. #8
OUR MEDIA REACH (without media budget)
TOTAL MEDIA COVERAGE: 113 MEDIA
Our project got covered by 113 mainstream, travel or
automotive media in China, Kazakhstan, Iran, Holland and even
Brazil.
TOTAL MEDIA REACH: 5,670,000 PEOPLE
Our coverage in the 113 media has reached more than 5.6mln
people.
KEY MEDIA TITLES: China Daily (3x), AutoWeek
(6x), Algemeen Dagblad, Advertising Age,
Radio 1, Xinhua, Sina, ICS TV Channel,
Campaign Asia (2x), AdAge, Arting365, Auto
Home, Bright, Persdienst, RTV, Asian News,
Nieuws.nl, Blauwe Kamer, etc.

9. #9
THE RESULT
TOTAL MEDIA VALUE: 801,000 EURO
An independent PR agency has calculated the media value of the
achieved media coverage to be more than 801,000 Euro.
TOTAL PROJECT COST: 70,000 EURO
Total project costs including departure event in Shanghai, all travel
costs, all travel gear (incl. car) , sponsored products, video
production and arrival event in Rotterdam.
RETURN ON INVESTMENT: 1145%
Based on a media value of 801,000 Euro the return on investment
is more than 11 times the total project cost.

10. #10
View complete media list:
http://www.brandnewchina.net/media/

11. #11
View complete media list:
http://www.brandnewchina.net/media/

12. #12
View complete media list:
http://www.brandnewchina.net/media/
JOUW
CHINA
DAILY
ARTICLE?

13. #13
View complete media list:
http://www.brandnewchina.net/media/

14. #14
View complete media list:
http://www.brandnewchina.net/media/

15. #15
OUR ROUTE
The highest mountains, the hottest deserts: that’s
the ancient Silk Road. We set out to trace the steps
of Marco Polo in a 20,000 kilometre journey,
covering 11 countries in 3 months.

16. #16
OUR DEPARTURE FROM SHANGHAI
We left Shanghai with a bang! We organised a
departure party for all our friends. Chinese drinks,
food and more than 50 friends made this an
unforgettable night.
The next day our main sponsor BYD organised a
media event for more than 20 media. They covered
the project extensively after a media ceremony at
the BYD showroom in Shanghai.

17. #17
EATING OUR WAY UP THE YANGTZE
SHANGHAI > CHONGQING
Watch Episode 1:
http://youtu.be/P5hohEQum0M

18. #18
INTO THE WILD IN SICHUAN
CHONGQING > YUSHU
Watch Episode 2:
http://youtu.be/Kxj6dYAjVp4

19. #19
DASHBOARD DIARIES INTO THE DESERT
YUSHU > TURPAN
Watch Episode 3:
http://youtu.be/chuW3LlQzHU

20. #20
CROSSING THE BORDER FROM CHINA
TO KAZAKHSTAN
TURPAN > KHORGAS
Watch Episode 4:
http://youtu.be/RifKBHn5G_E

21. #21
ON STAGE IN KAZAKHSTAN
KHORGAS > ALMATY
Watch Episode 5:
http://youtu.be/ONiSX0L8lpY

22. #22
FINDING LOVE IN A KAZAKH CAVE
ALMATY > SHYMKENT
Watch Episode 6:
http://youtu.be/fKyuNsxyNzY

23. #23
LOOKING FOR MARCO POLO IN
UZBEKISTAN
SHYMKENT > BUKHARA
Watch Episode 7:
http://youtu.be/iYeZMsDoYmg

24. #24
CRUISING THROUGH TURKMENISTAN
ON CHEAP FUEL
BUKHARA > SARAGHS
Watch Episode 8:
http://youtu.be/ggsUC5e6IKo

25. #25
EAT, PRAY AND LOVE IN IRAN
SARAGHS > TEHRAN
Watch Episode 9:
http://youtu.be/h8sD4_XZRcI

26. #26
CELEBRITY FOR A DAY IN IRAN
TEHRAN > TABRIZ
Watch Episode 10:
http://youtu.be/S_nGSenrFN8

27. #27
FLYING INTO EUROPE
TABRIZ > ISTANBUL
Watch Episode 11:
http://youtu.be/Cv9oRkSyQbc

28. #28
BROMANCE WITH THE GREEK GODS
ISTANBUL > IGOUMENITSA
Watch Episode 12:
http://youtu.be/TuAJt5x6Rm8

29. #29
VIVA L’ITALIA!
IGOUMENITSA > SESTO
Watch Episode 13:
Coming soon!

30. #30
HOMEWARD
SESTO > ROTTERDAM

31. #31
OUR ARRIVAL IN ROTTERDAM

32. #32
Longest drive in 1 day
SHANGHAI TO WUHAN
1100KM

33. #33
Hottest place
TURPAN, XINJIANG, CHINA
48 DEGREES AT 7:30 PM

34. #34
Coldest place
SESTO, ITALY
-2 DEGREES

35. #35
Highest altitude driven with the car
ROAD S217, ANBANASHANKOU PASS, MANIGANGO TO YUSHU, CHINA
4859 METERS

36. #36
Lowest altitude driven with the car
TURPAN, XINJIANG, CHINA
-154 METERS (BELOW SEA LEVEL)

37. #37
Most expensive fuel
ITALY
1.82 EURO PER LITER

38. #38
Cheapest fuel
TURKMENISTAN
0.20 EURO PER LITER

39. #39
Total amount of days from Shanghai to Rotterdam
97 DAYS
Amount of days driving
46 DAYS

40. #40
Worst road condition
ROAD S217, ANBANASHANKOU PASS, MANIGANGO TO YUSHU, CHINA
RAIN, MUD AND POTHOLES

41. #41
Most beautiful woman
ALMATY, KAZAKHSTAN

42. #42
Most surprising country
IRAN

43. #43
Most expensive country (avg. daily spend during our stay)
TURKEY
250 EURO/DAY

44. #44
Cheapest country (avg. daily spend during our stay)
IRAN
77 EURO/DAY

45. #45
Avg. fuel usage of our BYD F5
1 lITRE / 12 KILOMETERS
Avg. driving speed
56 KM/HOUR

46. #46
Amount of photos shot
3768 PHOTOS
39 PER DAY
Amount of video clips shots
3207 VIDEO CLIPS
33 PER DAY

47. #47
Broken Chinese products
ZERO
Car breakdown or repairs
ZERO

48. #48
Border crossings with inspection
6 BORDERS
Avg. time spend per border
6 HOURS

49. #49
Amount of car accidents
1 CAR ACCIDENT
Amount of bribes
4 BRIBES

50. #50
Hours Rogier called with his girlfriend
73.5 HOURS
Wechat messages Rogier exchanged with his girlfriend
4018 MESSAGES

51. #51
Total KM
20,368 KM
Avg. KM per day of total days
210 KM
Avg. KM per day of driving days
443 KM

52. #52
Stay in touch!
Rogier Bikker
ROGIER@BRANDNEWCHINA.NET
Maren Striker
MAREN@BRANDNEWCHINA.NET
facebook.com/brandnewchina
youtube.com/user/brandnewchina
weibo.com/thisisbrandnewchina
brandnewchina.net/wechat
i.youku.com/brandnewchina