Who is  Epic ? Epic was born to inspire travellers  To deliver a fun, reliable and interactive global travel search engine for the travel market with extremely competitive prices.  Epic World Travel offer 1000’s of exciting tours and travel experiences to the youth market through an easy to use search engine by working with the worlds largest tour carriers.
The  Concept My concept behind 'Best Year of Your Life' was something so huge and awesome that you couldn't possibly pass it up.  Something that spanned continents, countries, cities and towns and introduced you to people and cultures you never believed existed. It is the type of opportunity that people would leave their job for.  It also became clear very quickly that this was a great business opportunity for Epic world Travel.
Living the  Dream focus on one person who gets that opportunity of a life time to see the world can convey how awesome and necessary for personal growth travel is and gets our target market asking how they can achieve this This is life changing - the person who comes back from this will be a different person - they will preach the travel gospel from every rooftop
7 Legs of  Epicness Africa – Nomad – SAB Asia- Komuka – IMS  Australaisia – Contiki – Walkabout  North America – Intrepid - Barclays South America – Tucan – North Face  Europe – Topdeck – Ski wear provider  UK – Andersons & Radical – Ugg boots
The  Sponsors Campaign must be lucrative and attractive to our sponsors. How do we get buy-in?  We need to raise £150k in sponsorship money. How do we raise it? Text applications? We need to choose brands that fit. Who should we target?  Main sponsors: Nexus (Visas), Exchange4Free (FX), MediClinic (vaccinations), Flight Centre (flights), Endomondo  (GPS tracking via mobile phone).  Buy in from South Africa & Australia.
The  Results Reach 2 million 18-35 yr olds globally  Inspire travel and self actualization  At least 50,000 applicants on You Tube  Revenue streams of £100k Build brand equity for Epic World Travel Make adventure travel more desirable
Communications Social media Viral marketing campaign Direct Marketing  Logo or mascot  Key messages
Useful  Links Epic World Travel    www.epicworldtravel.com Get Rid of Me by OnTheGo Tours  www.getridofme.com/ Best Job in the World by Queensland Australia.  www.ourawardentry.com.au/bestjob/results.html
 

EPIC TRAVEL - Competition

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    Who is Epic ? Epic was born to inspire travellers To deliver a fun, reliable and interactive global travel search engine for the travel market with extremely competitive prices. Epic World Travel offer 1000’s of exciting tours and travel experiences to the youth market through an easy to use search engine by working with the worlds largest tour carriers.
  • 3.
    The ConceptMy concept behind 'Best Year of Your Life' was something so huge and awesome that you couldn't possibly pass it up. Something that spanned continents, countries, cities and towns and introduced you to people and cultures you never believed existed. It is the type of opportunity that people would leave their job for. It also became clear very quickly that this was a great business opportunity for Epic world Travel.
  • 4.
    Living the Dream focus on one person who gets that opportunity of a life time to see the world can convey how awesome and necessary for personal growth travel is and gets our target market asking how they can achieve this This is life changing - the person who comes back from this will be a different person - they will preach the travel gospel from every rooftop
  • 5.
    7 Legs of Epicness Africa – Nomad – SAB Asia- Komuka – IMS Australaisia – Contiki – Walkabout North America – Intrepid - Barclays South America – Tucan – North Face Europe – Topdeck – Ski wear provider UK – Andersons & Radical – Ugg boots
  • 6.
    The SponsorsCampaign must be lucrative and attractive to our sponsors. How do we get buy-in? We need to raise £150k in sponsorship money. How do we raise it? Text applications? We need to choose brands that fit. Who should we target? Main sponsors: Nexus (Visas), Exchange4Free (FX), MediClinic (vaccinations), Flight Centre (flights), Endomondo (GPS tracking via mobile phone). Buy in from South Africa & Australia.
  • 7.
    The ResultsReach 2 million 18-35 yr olds globally Inspire travel and self actualization At least 50,000 applicants on You Tube Revenue streams of £100k Build brand equity for Epic World Travel Make adventure travel more desirable
  • 8.
    Communications Social mediaViral marketing campaign Direct Marketing Logo or mascot Key messages
  • 9.
    Useful LinksEpic World Travel www.epicworldtravel.com Get Rid of Me by OnTheGo Tours www.getridofme.com/ Best Job in the World by Queensland Australia. www.ourawardentry.com.au/bestjob/results.html
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