These slides were presented at the #startathon2.0 pre-workshop on 4 October covering the challenge theme of "Aging Fabulously".

1. Theme Presentation: Ageing Fabulously

2. What Do You Mean By Ageing Fabulously?

3. What happens when we age?

4. What Do You Mean By Ageing Fabulously?
Thriving despite one’s old age

5. By 2030, 1 in 5 Singaporeans will be over the age of 65
The Future: Silver Wave

6. Challenge
•How can we use technology to enable individuals above the age of 50 to thrive?
•What are aspects of the “Golden Years” are being underserved?

7. Let’s create something for the young AND the young-at-heart.

8. Ageing Fabulously (Part 2)

9. Challenge
•How can we use technology to enable individuals above the age of 50 to thrive?
•What are aspects of the “Golden Years” are being underserved?

10. Assistive Technology

11. Possible product umbrellas
Mobility & dexterity enhancement
Enhancing vision/speech impairmentToileting and incontinence products.
Medical/personal monitoring products.
Environmental controls and daily living aids.
Entertainment

12. Target customers
•Senior Citizens
•Caregivers / Family Members
•Eldercare services
•Government

13. How can we enhance the experience of a social network for silver citizens?

14. Case study: Tapestry

15. How can we balance the desire of silver citizens for independent living as well as the concerns of their caregivers?

16. Case Study: Live!y

17. How can we make it easier for silver citizens to keep track of their health?

18. Case study: Pixie Briefs
Disposable adult diapers to monitor hydration and infection

19. How can we enhance the social aspects of a silver citizen’s experience?

20. Case study: Liftware

21. How can we enable entrepreneurs to understand the challenges of silver citizens in their daily life?

22. Case study: AGNES

24. What can you do?
•Talk to silver citizens and their caregivers
•Observe them in action
•Test your ideas consistently

25. References
•BCC Research: http://www.bccresearch.com/market- research/healthcare/disabled-elderly-assist- technologies-hlc047d.html
•MIT Age Lab: http://agelab.mit.edu/
•Aging2.0: http://www.aging2.com
•Trawl Kickstarter!