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Future of Ageing 2018


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Master slide deck from the Future of Ageing Conference 2018.

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Future of Ageing 2018

  1. 1. #futureofageing @ILCUK Future of Ageing 2018 Thursday 29 November 2018
  2. 2. We are grateful to our 2018 conference sponsors The event has also been supported by a charitable donation from Pfizer
  3. 3. #futureofageing @ILCUK Wifi network: futureofageing Wifi password: foa60
  4. 4. #futureofageing @ILCUK Baroness Sally Greengross OBE ILC Chief Executive’s Welcome
  5. 5. #futureofageing @ILCUK Penny Mordaunt MP Secretary of State for International Development and Minister for Women and Equalities The future of ageing: A global challenge (video presentation)
  6. 6. #futureofageing @ILCUK
  7. 7. The future of poverty Plenary debate • Baroness Sally Greengross OBE (chair) • Baroness Lister, Loughborough University • Dr Paul Dornan, University of Oxford • Ashwin Kumar, JRF #futureofageing @ILCUK
  8. 8. The future of social care Plenary debate • Baroness Sally Greengross OBE (chair) • Professor Martin Green OBE, Care England • Janet Morrison, Independent Age #futureofageing @ILCUK
  9. 9. Independent Age The future for social care Janet Morrison
  10. 10. What kind of older age do we want? 10
  11. 11. What does good look like? 11
  12. 12. A new social contract 12
  13. 13. Changing the way we think 13
  14. 14. The future of social care Plenary debate • Baroness Sally Greengross OBE (chair) • Professor Martin Green OBE, Care England • Janet Morrison, Independent Age #futureofageing @ILCUK
  15. 15. Comfort break The below workshops will be held after the break Shannon Suite Ground floor Liffey 1 First floor Liffey 2 First floor Liffey 3 First floor
  16. 16. Culture and Society – Youthquake: how can we engage young people in politics/society in an ageing world? • Phil Cowley, Queen Mary University of London (Chair) • Femi Oluwole,Our Future; Our Choice • Marie Le Conte, Freelance Reporter • Dr Jennie Bristow,Canterbury Christ Church University #futureofageing @ILCUK
  17. 17. #futureofageing @ILCUK Professor Sir Malcolm Grant Founding Chair, NHS England (2011-2018) How can the NHS better serve the needs of an ageing population?
  18. 18. #futureofageing @ILCUK Professor Alexandre Kalache President, ILC Brazil; Co-President, ILC Global Alliance The future of ageing within the context of increasing inequalities
  19. 19. #futureofageing @ILCUK Lunch
  20. 20. How will data drive the scientific and innovation agenda for ageing? EY sponsored plenary debate • Kate Jopling, ILC (chair) • Daniel Matthews, EY • George Freeman MP • Daniel Ryan, Swiss Re #futureofageing @ILCUK
  21. 21. #futureofageing @ILCUK Liad Ortar Department of Gerontology, University of Haifa The open slot: Corporate Social Responsibility in an Ageing Society
  22. 22. Comfort break The below workshops will be held after the break Shannon Suite Ground floor Liffey 1 First floor Liffey 2 First floor Liffey 3 First floor
  23. 23. Health and care - How can we best prevent ill health in old age? How do we value Prevention? • Kate Jopling, ILC (Chair) • Sally Bowell, ILC • Professor Les Mayhew,Cass Business School Louise Ansari, Centre for Ageing Better • Dr Suzanne Moffatt, Newcastle University Institute for Ageing #futureofageing @ILCUK
  24. 24. #futureofageing @ILCUK Åse Michaelsen Minister for the Elderly and Public Health, Norway A full life – all your life
  25. 25. #futureofageing @ILCUK Michael Kreft von Byern Europa Park Ageing: It’s everyone’s business
  27. 27. 1.000 000 m² – 15 EUROPEAN THEMED AREAS INCL. ENGLAND – 5.7 MIO GUESTS
  29. 29. #futureofageing @ILCUK David Sinclair Director, ILC From despair to where What happens next
  30. 30. Future of Ageing 2015 Health must find a way to be more responsive and preventative Government must make progress in delivering a long term settlement to pay for social care Savings levels for working age adults must increase Average age of exit from the workforce should rise and type of homes built should be increasingly appropriate for our ageing society Government should make progress in facilitating greater risk sharing in accumulation and decumulation of retirement income We must have a more informed older consumer Our aspirations for retirement must be about much more than us spending more hours watching television Businesses should better respond to ageing We must strengthen the social contract between young and old
  31. 31. From despair to where
  32. 32. “Health must find a way to be more responsive and preventative” ILC 2015
  33. 33. Investment in health is being limited by austerity More research is reqUnmet health needs have risen, as has the proportion of people reporting poor health, although for the latter this increase is generally small across the 4 countries. In Spain, Greece and Ireland there has been a shift of some costs on to individuals, with health systems restricting services for certain groups. Suicide rates have risen in all 4 countries during the austerity years. This suggests that more must be done to address this emerging public health concern. Research required to explore the effects of austerity on specific vulnerable groups – for example there has been a surge in HIV rates in Greece, which has coincided with cuts to sexual health services and services for drug users. (Project made possible through financial support from Pfizer)
  34. 34. We are complacent about the risks ahead of us Complacency impacting on vaccination uptake Fake news undermining consensus science on vaccinations Antimicrobial resistance Austerity Climate change Urbanisation Migration
  35. 35. And we aren’t helping ourselves image goes here British adults spend an average of 3 hours and 9 minutes on the toilet each week, compared to 1 hour and 30 minutes being physically active. 64% of Brits spend at least six hours each day sitting [UK Active] More than one in four adults globally (28% or 1.4 billion people) are physically inactive. However this can be as high as one in three adults inactive in some counties. [Lancet Global Health]
  36. 36. “Government must make progress in delivering a long term settlement to pay for social care” ILC 2015
  37. 37. Social care spending is down image goes here
  38. 38. Although it is getting higher up the policy agenda image goes here Ipsos Mori 2018
  39. 39. “We must strengthen the social contract between young and old” ILC 2015
  40. 40. How can we encourage young to prepare for old without education? Between 2009-10 and 2017-18, total school spending per pupil in England fell by about 8% in real terms, which compares with about 5% in Wales @theifs
  41. 41. Inequalities within the generations are greater than between them
  42. 42. “Average age of exit from the workforce should rise” ILC 2015
  43. 43. No move on “involuntary” worklessness or cliff edge 2014: 1.4 million older workers being “pushed” out of employment Guess what.. 2018 1.4 million older workers “pushed” out of work.0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 91 94 97 Employment rate by single year of age 2018 2014 Source: author’s analysis, Labour Force Survey
  44. 44. Companies are adapting jobs But how much is PR?
  45. 45. Time to focus on business “Businesses should better respond to ageing/We must have a more informed older consumer” ILC 2015
  46. 46. Industry will continue to adapt to ageing image goes here Amazon Frustration Free Packaging 2008 Google and Apple mainstream accessibility Sky TV significant investment in accessibility BT Big button phone B&Q older workers 1990 Oxo Good Grips 1990 Sidney de Haan founded Saga in 1951 35 years ago Saga were running holidays to Hong Kong/Singapore/Bangkok
  47. 47. Manga comics turn grey image goes here A new genre in which the elderly aren’t pitiable oldsters but protagonists making discoveries, finding friends and sometimes even having hot sex.
  48. 48. 50,000 samples flew of the shelf
  49. 49. We will be able to go on holiday without leaving our home image goes here First Airlines flight • boarding pass • “highest grade” four-course in-flight meals • in-flight announcements and safety demonstrations • ambient engine and radio sounds simulating the noises within an aircraft • Visit Paris, New York, Rome and Hawaii, through projection mapping and video features on VR headsets.
  50. 50. A growing continence market image goes here “It’s the fastest-growing household products business – growing faster than toothpaste, tissues, toilet paper and other multibillion-dollar household staples/ Give up? It’s adult diapers/ While bay diapers is a much larger business, sales growth has been flat.
  51. 51. And a market for play across the life image goes here Lego Masters (Channel 4) The Great Model Railway Challenge (Channel 5)
  52. 52. Innovating for ageing image goes here 200+ problems 77 applications 12 shortlists 5 finalists Awards ceremony January
  53. 53. Things have moved on - we have lost the Innovations Catalogue image goes here
  54. 54. But there is much to do A thriving older population is being failed by products and services which have been left behind by their changing needs, finds a new Commission set up by specialist think tank the International Longevity Centre-UK (ILC) with support from Audley Group and EY. 82% of over 55s feel their favourite retail brand “doesn’t understand” them and what they need. Housing is also an issue: there is only enough specialist housing to accommodate 5% of the over-65 population. A big spending older population represents huge opportunity, but brands have been slow to adapt.
  55. 55. Our media consumption will radically change An end to share prices in newspapers? And TV listings Does this mean the end of printed newspapers? On demand TV threatens the BBC
  56. 56. As will the way we pay for things image goes here
  57. 57. And marketing might stop being embarrassed about old age
  58. 58. Too many people “don’t get” inclusive design still
  59. 59. What happens next Government are stepping up too slow, and what we need is fresh thinking. The ideas are coming thicker and faster from business than government. ILC will be focussing just as much on business as government. We'll reshape the debate to help businesses understand what happens next. • Working with Greater Manchester on the business opportunity of longevity • Quantifying the longevity dividend • ILC 2019 business summit on longevity
  60. 60. What happens next image goes here If you had to choose a moment in history to be born… you’d choose now Barack Obama 2016
  61. 61. Thank you to our Partners and supporters
  62. 62. David Sinclair Director ILC @Sinclairda @ilcuk The UK’s specialist think tank on the impact of longevity on society, and what happens next.
  63. 63. #futureofageing @ILCUK Professor Martin Green OBE ILC Chair Closing comments
  64. 64. Thank you for joining us The event has also been supported by a charitable donation from Pfizer