My Name is Rich
and
I am a serial socialpreneur
… and I am here to tell you
about how people can change
the world
Developed the project based class Sustainability and Responsible Leadership
•To institutionally support society by leverag...
What is a Socialpreneur?
I have No Idea!
… But here is why I do it
Developing platforms that bring positive change to the world is
AWESOME
Migrant ...
I have No Idea!
… But here is why I do it
I work with people who are AMAZING
•Selfless
•Passionate
•LOVE THEIR JOB
I have No Idea!
… But here is why I do it
To accomplish AMAZING things that help others
My First Steps
Personal Goals Lead to Action
What I want to be known for when I die:
• A Good Businessman
• A Philanthropist
• A Scholar ...
Meet Fractured Realities
Fractured “Sustainability”
World Concern China’s Realities
Economic Cycles  Global Economic downturn freezes debt markets and reduces demand
 Interest in corporate roles and respo...
Something was not gelling with me.
NGOs were all on the climate change bandwagon
The Discovery Channel was telling me I co...
So, I took a step back.
Starts With Community
Simple truth: If you don’t care about
your community, “sustainability” as
we understand it is unachi...
Communal Sustainability
How do cities organize communal life and maintain social harmony?
How can Better City Better Life ...
… or you get
Rebuilding Community
How do cities organize communal life and maintain social harmony?
Cities have to provide 5 things
• U...
What is a Social Enterprise?
什么是社会企业?
product/ service model
fundraising / revenue model
Social
Impact
Profit
What is a Social Enterprise?
什么是社会企业?
What is a Social Enterprise?
什么是社会企业?
What is a Social Enterprise?
什么是社会企业?
What Does that mean for you?
“The last century, if you wanted to
grow, I believe you should find a good
opportunity. [..] but today if you want
to be a...
Retooling Leaders
1) New mission and vision
2) Understanding of “externalities”
3) A business plan for change
4) Focus on ...
Redefining Solutions
… Which is where social entrepreneurs can come in
Get Engaged and
Be The Change!
参与 ,
成为变革的力量 !
A Single Step By a Single Person
Learn More :
HandsOn China www.handsonchina.org
Collective Responsibility www.collectiveresponsibility.org
Cleaner Greener...
Q&A
“In the end, environmental, social and economic sustainability
cannot be separated. A sustainable planet must include ...
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Social entrepreneurs & enterprises: Taking Responsible Steps Towards Sustainability

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In this presentation, give on November 28 to a group of NYU students in Shanghai, I speak about several topics to help frame sustainability and the role of social entrepreneurs in bringing solutions to the market

throughout the presentation, I worked to show my own history, highlight the importance of having a tangible relationship to the issue, and the importance of build a platform built on knowledge and real solutions.

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Social entrepreneurs & enterprises: Taking Responsible Steps Towards Sustainability

  1. 1. My Name is Rich and I am a serial socialpreneur
  2. 2. … and I am here to tell you about how people can change the world
  3. 3. Developed the project based class Sustainability and Responsible Leadership •To institutionally support society by leveraging its students, faculty, alumni •Improve student awareness of the social and environmental challenges in China •Teams will conduct research, develop external partner, & present business plan Develop long term capacity within the various actors (NGO, MNC, academic, gov’t, and citizen) to create stable/ sustainable solutions •Provide a platform where civil sector professionals can share best practices •Conduct research, study problems, assess program, & create partnerships •Work with social entrepreneurs and NGO leaders to develop capacity •On campus research, develop student leaders, clubs, mentorships, internships Established in 2004, Hands On China’s mission is connecting people – both locals and foreigners in Shanghai who want to become involved as volunteers in community activities with local charities who need assistance. • Coordinates volunteer opportunities for active professionals, according to their availability and personal interests • Support project partners with direct donations, fundraising planning and execution, community project design/implementation • Design and manage a variety of community relations programs for private sector partners in Shanghai – CorpWorks! About Me
  4. 4. What is a Socialpreneur?
  5. 5. I have No Idea! … But here is why I do it Developing platforms that bring positive change to the world is AWESOME Migrant Student Photography Program • To build the long term photography and art program that enabled • growth and development of student interests • Built confidence through accomplishment • To develop teacher capacity and encourage retention • Now up to 60 students Hands On Chengdu Community Flowers • Deploy shipping container community centers • Training Centers, Children’s libraries, medical clinics • 10 year equipment lifetime • 2 centers in process
  6. 6. I have No Idea! … But here is why I do it I work with people who are AMAZING •Selfless •Passionate •LOVE THEIR JOB
  7. 7. I have No Idea! … But here is why I do it To accomplish AMAZING things that help others
  8. 8. My First Steps
  9. 9. Personal Goals Lead to Action What I want to be known for when I die: • A Good Businessman • A Philanthropist • A Scholar (of anything) • A family man So, I took my first steps •Helped foreign firms enter the China market •Went to Mongolia with Habitat for Humanity •Started a blog
  10. 10. Meet Fractured Realities
  11. 11. Fractured “Sustainability” World Concern China’s Realities
  12. 12. Economic Cycles  Global Economic downturn freezes debt markets and reduces demand  Interest in corporate roles and responsibilities grow  Regulations and austerity measures add cost to SME • Environmental awareness has taken quantum leap  Domestic / International press coverage  Public support, NGO engagement, and regulations Environmental Degradation  24/7 Full press coverage on TV, newspaper, blogs, &twitter  Public awareness of problems with industry, and calls for changes  Ongoing investigative reporting into other areas / other companies Supply Chain Failures  24/7 Full press coverage on TV, newspaper, blogs, &twitter  Public awareness of problems with industry, and calls for changes  Ongoing investigative reporting into other areas / other companies Price Inflation  Public acknowledgement of system failure and call for change by party  Cost of talent increasing due to supply shortages and costs of living Labor Issues Local Catalysts
  13. 13. Something was not gelling with me. NGOs were all on the climate change bandwagon The Discovery Channel was telling me I could live a sustainable life of luxury without sacrifice No one was willing to tell Starbucks that the paper cup was an unsustainable business model … and while we were being told that climate change was the biggest issue we would face as humanity, COP 15 closed without resolution. Ministers went home, NGOs packed up their polar bears, and the media tuned off .. and yes… this paper cup is still unsustainable
  14. 14. So, I took a step back.
  15. 15. Starts With Community Simple truth: If you don’t care about your community, “sustainability” as we understand it is unachievable
  16. 16. Communal Sustainability How do cities organize communal life and maintain social harmony? How can Better City Better Life really be achieved? What can business contribute to these processes?
  17. 17. … or you get
  18. 18. Rebuilding Community How do cities organize communal life and maintain social harmony? Cities have to provide 5 things • Urban Planning • Economic Development • Quality of Life • Safety and Security • Environmental Stability Systemic gaps get interesting • Issues of Migrant Populations • Elderly Care • Wellness and Health Niche enterprises can help, and make, millions
  19. 19. What is a Social Enterprise? 什么是社会企业?
  20. 20. product/ service model fundraising / revenue model Social Impact Profit What is a Social Enterprise? 什么是社会企业?
  21. 21. What is a Social Enterprise? 什么是社会企业?
  22. 22. What is a Social Enterprise? 什么是社会企业?
  23. 23. What Does that mean for you?
  24. 24. “The last century, if you wanted to grow, I believe you should find a good opportunity. [..] but today if you want to be a great company think about what social problem you could solve. “
  25. 25. Retooling Leaders 1) New mission and vision 2) Understanding of “externalities” 3) A business plan for change 4) Focus on systems and building 5) Commitment to execution
  26. 26. Redefining Solutions … Which is where social entrepreneurs can come in
  27. 27. Get Engaged and Be The Change! 参与 , 成为变革的力量 ! A Single Step By a Single Person
  28. 28. Learn More : HandsOn China www.handsonchina.org Collective Responsibility www.collectiveresponsibility.org Cleaner Greener China www.cleanergreenerchina.com Follow my Tweet! Hands On Shanghai @handsonshanghai Collective Responsibility @chinaCSR Cleaner Greener China @greenerchina My Sites Email Me rich@collectiveresponsibility.org
  29. 29. Q&A “In the end, environmental, social and economic sustainability cannot be separated. A sustainable planet must include a sustainable human civilization – resilient human systems that respect the complicated relationships among poverty, human rights, economic development, environmental health, and human success” - Institute for the Future, 2008 Richard Brubaker Founder and Managing Director, Collective Responsibility Founder and Executive Volunteer, HandsOn China Adjunct Professor, Sustainability and Responsible Leadership, CEIBS rich@collectiveresponsibility.org

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