marketing mix

1. Marketing Mix

2. World’s future lies in the Asian Continent.

3. Forecast Higher Education-Asia (2035)
There will be a 423% rise in number of students in higher education by 2035
(99.4 million in 2000 to 414.2 million in 2030 to 520 million in 2035)
0
100
200
300
400
500
600
2000 2030 2035
MILLIONS
YEAR
No. of Students Enrolled
423%
www.universityworldnews.com/article

4. China
India
Indonesia
Vietnam
Malaysia Philippines

5. Flow of Pressures on Higher Education Across ASIA
www.cedc.ro/media/MSD/Papers/Volume%204%20no%201%202012/MSD_book_review_2.pdf

6. Problems Presently Encountered in Job Searching by
Asian Students
Source: World Bank .

7. Academic Skills
Generic (or Life) Skills
Technical Skills
SKILLS
need of an hour

8. Six Key Attributes For Being Globally Competitive

9. Importance of Technical, Thinking, and
Behavioral Skills For Professionals
World Bank East Asia and Pacific Regional Report 2012

10. •ASEAN GDP is $ 1.8 trillion and expected to be 10
trillion by 2030.
•ASEAN GDP will exceed Japan GDP by 2028
Association of
Southeast Asian Nations
Brunei
Darussalam
Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam

11. Comparative Chart ASEAN Countries
Rank Countries Population
(millions)
GDP
Growth
Rate
(%)
GDP( millions of
dollars)
Agriculture Industries Services
% millions
of dollars
% millions of
dollars
% millions of
dollars
ASEAN 615.60 100.0 5.4 2,305,542 100.0
1 Indonesia 244.47 39.7 6.2 878,198 38.1 14.3 127,964 46.9 419,687 38.8 347,203
2 Thailand 64.38 10.5 6.4 365,564 15.9 14.3 45,971 34 117,521 52.7 182,157
3 Malaysia 29.46 4.8 5.6 303,527 13.2 9.1 37,920 41.6 173,347 49.3 205,433
4 Singapore 5.41 0.9 1.3 276,520 12.0 0.0 0 26.8 74,108 73.2 202,413
5 Philippines 95.80 15.6 6.6 250,436 10.9 11.8 29,551 31.1 77,885 57.1 142,999
6 Vietnam 90.39 14.7 5.0 138,071 6.0 21.6 29,823 40.8 56,333 37.6 51,915
7 Myanmar 63.67 10.3 6.3 53,140 2.3 43 22,850 20.5 10,894 36.3 19,290
8 Brunei 0.40 0.1 1.3 16,628 0.7 0.6 100 71.7 11,922 27.7 4,606
9 Cambodia 15.25 2.5 6.5 14,241 0.6 33.4 4,756 21.4 3,048 45.7 6,508
10 Laos 6.38 1.0 8.3 9,217 0.4 26.0 2,396 34.0 3,134 40.0 3,687
China 1,354.04 7.8 8,227,037 10.1 830,931 45.3 3,726,849 44.6 3,669,260
India 1223.00 4.0 5,505,437 12.6 693,685 27.7 1,525,006 59.7 3,286,745
International Monetary Fund 2012

12. ASEAN in Higher Education
Source: Molly Lee and Stephen Healy, "Higher Education in South‐East Asia: An Overview", Higher Education in South‐East Asia, UNESCO, 2010 ,UNSESCO Institute
for Statistics, retrieved from http://data.worldbank.org/indicator/SE.TER.ENRR/countries?page=2 1 Data are for 2008, 2 Data are 2009, 3 data are for 2011

15. Marketing
Mix

16. Marketing Mix
Think of a common mix
Cake Mix
Artist palette

17. Traditional Marketing Mix
(4Ps)
Extended Marketing Mix
(3 Ps)
Services Marketing Mix
(7 Ps)

18. So…..

19. Product (Service)
A product, service or idea is that which
satisfies the needs & wants of the
customers.
Product Decisions
Branding Quality Features
Benefits offered

20. Price
The price is the amount a customer pays
for the product.
Pricing Strategies
Penetration
Skimming
Competition
Product Line
Bundle
Psychological

21. Place
• Place represents the location where a
product can be purchased.
• It is often referred to as the distribution
channel. It can include any physical
store as well as virtual stores on the
Internet.
Mandi
Kiryana
Shop
Store
Retail Outlets
Online
Stores

22. Manufacturer
Consumer
Manufacturer
Retailer
Consumer
Direct Distribution Indirect Distribution

23. Promotion
• Promotion activities are meant to
communicate & persuade the target market
to buy the company’s products
Promotional Mix
Advertising
Public
Relations
Sales
Promotion
Personal
Selling
Direct
Mail
Internet/
E-commerce