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Specialized News Chi & Monica


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Specialized News Chi & Monica

  1. 1. [News For All. All For News] Monica Bae & Chi Nguyen
  2. 2. [Definition] Specialized News (n.): news materials, which appeal to a particular demographic or interest
  3. 3. [Specialized news started out for economical purposes] Founders of these magazines saw that they would gain more loyalty from readers and advertisers by tailoring their content to satisfy the desire of a specific demographic.
  4. 4. [Many specialized magazines like Seventeen and The Black Panther had forever changed the lifestyle of many Americans.] Some started out simply for the sake of entertainment but later on, most of them broke the barrier, which introduced the country to stories & images that no one had ever seen before.
  5. 5. Its main goal was to reach out to men with interest in nature, and difference societies across the world. Later on, the magazine was able to reach out to anyone who is interested in “exploration, education, and conservation” (National Geographic). The magazine showed segments of bare-breasted women from various cultures. During the 19 th century, these images were unacceptable by many. [Known for many of its firsts, National Geographic was one of most influential magazine that started in 1898 .] National Geographic. Volume 124, No. 2. 7 March 2009.<>
  6. 6. “ Trying to start a magazine controlled by its female staff in a world accustomed to the authority of men… should be the subject of a musical comedy.” - Gloria Steinem, founder of Ms. Magazine
  7. 7. The Ladies’ Home Journal magazine first appeared on the stands in 1883. Edward W. Bok, the magazine’s formal editor, observed that women were not able to handle the harsh language and reality of the news. Even though Ladies’ Home Journal and Good House Keeping were written for women yet they were ran by men. The newspapers were divided into sections and columns because women supposedly read poems, novel reviews, fashion, and entertainment. While the men read news of politics and businesses. [In 1851, it was believed that women did not have enough energy to read the news due to their domestic duty] The Ladies’ Home Journal. Vintage Magazine Cover 1915. 11 March 2009. <>
  8. 8. It became a leading women's magazine of its time. Thousands of its readers subscribed to the magazine because they give out free gifts depending on the number of subscriptions. Gifts consists of stationary, needles, mahogany desks, music box, and things that would attract women’s attention. [The Demorest’s Illustrated Monthly started in 1873 and gained popularity from its marketing ploy] Demorest’s Illustrated Monthly. 11 March 2009. <>
  9. 9. Their circulation’s improvement in the post-war era can be traced back to mass production of women's clothing. Women in the middle class could afford stylish clothing even though ready-to-wear outfits were expensive enough to be Vogue material. In 1971, Vogue added interviews, art coverage, health pieces to their magazine besides just having fashion. The circulation jumped from 400,000 to 1.2 million. [Arthur B. Ternure and Harry W. McVickar, started Vogue in 1892, making it the leading fashion magazine for the upper class women] Vogue. Magazine Cover. 11 March 2009. <>
  10. 10. In the 1900s, women magazines like Family Circle, Good House Keeping, Ladies’ Home Journal, and Red Book, became the traditional, family centered magazines which generated 2.5 million in circulation. Due to the change in time, there content changed from domestic in fashion to well dressed models and celebrities, articles on relationships, sex, health, fitness, and the arts. Women's magazine created a false sense of intimacy with their readers. Topics on sex, health, and relationships are rarely investigated enough to enlighten the readers. Happy Housewife Vintage Tin Sign Set. Vintage Style Collection. 12 March 2009. <>
  11. 11. Girls were considered an economic potential for the magazine. In 1999, they had 2.5 million magazines in circulation. It became the cultural mirror of the changes in attitude, style, and identities of teen girls in America. Topics on relationships, dating, fashion trends, and advice were common in every issue of Seventeen Magazine. The magazine tried to enhance girls’ self-esteem but ironically increased disorders such as anorexia nervosa and bulimia. [Seventeen Magazine appeared in 1944 and it became the first style and fashion magazine for teenaged girls] Seventeen Magazine. Collen Seventeen Cover 1966. <>
  12. 12. Started out in the Autumn of 1933 , Esquire sold 400,000 copies even though America was fighting against the Great Depression. By 1938, the magazine’s circulation shot up to 728,000 issues. It contained the latest trend of male attire, refine lifestyle, foreign travels, and cuisine. Esquire, Inc.January 1934. 7 March 2009. < > Lois, George. Esquire, Inc. Nixon’s Last Chance. 7 March 2009.<> [With its main focus on “urbane & educated” men, Esquire’s first motto was “a magazine for men only .”]
  13. 13. In 1953, Hugh Hefner , who was originally part of Esquire, came up with Playboy. For his first issue, he presented Marilyn Monroe, the sex symbol, to the world. Playboy Enterprises, Inc. First Playboy Issue. 6 March 2009. <> In April 1964, Playboy put Peter Sellers as the first man on the cover of the issue. Having erotic pictures of men, the magazine was able to expand its group of readers to homosexuals . Posar, Pompeo Casilli, Mario. Karen Lynn & Peter Sellers. Playboy Enterprises, Inc. 6 March 2009. <> [The first issue, Playboy sky rocketed with 53,991 issues in its first week.]
  14. 14. [Playboy did not only feature upscale pornography.] It also contained articles on politics, sports, and entertainment - all written by prominent writers. Disregard the long tradition of “puritanical abstinence,” Playboy encouraged sexual indulgence while urging its readers to be “out on the town with a different dish every night.” The Playboy Club Magazine. Summer 1966 Issue. 6 March 2009. <>
  15. 15. [In 1957 Roth and Alberts were put in jail for having “erotic realism”] Roth and Alberts believed that their First Amendment was being violated. In 1958, Supreme Court decided that magazines with nudity does not necessary mean it’s pornographic material. In the Roth and Alberts cases justice William Brennan declared that “Sex and obscenity are not anonymous.” Make love not war.
  16. 16. Started by John B. Russwum and Reverend Samuel E. Cornish, the newspaper strongly opposed slavery and pushed for full rights for African-Americans. These journalists stated that “[they] want to plead our own case, too long have others spoken for us.” Freedom’s Journal. Volume 2. <> [March 1827, Freedom’s Journal became the 1st African-American newspaper in America]
  17. 17. [In 1910, the NAACP’s monthly magazine, The Crisis started its distribution.] It sold about 95,000 each month. Readers were able to get news, opinions, arguments, and reports on brutality on African-Americans. By 1957, there were about 2,700 newspapers, which were specialized for African-Americans. But after 9 years of publication, an average amount of those newspapers slowly lost their popularity. The Crisis. Volume 1. 11 March 2009. <>
  18. 18. [The Black Panther’ s focus was to express the Black Panther Party’s ideology, history, and voices of African-Americans.] The Black Panther members, who later became workers for the newspaper, submitted their stories from all over the country. The Party supported gay and women’s liberation. The State and FBI tried to stop the distribution of the Black Panther by harassing and arresting anyone who was affiliated with the newspaper. They tried to stop the newspaper from transporting from one location to the next. The Black Panther. 11 March 2009. <>
  19. 19. The Anti-Slavery Record, Emancipator, and Human Rights are ones in many famous anti-slavery magazines. By mid-1830s, William Lloyd Garrison and other editors started sending their newspapers to the South. Many Southerners saw this as a threat. The American Anti-Slavery Society pledged that they did not send the newspapers to the slaves but to the “upstanding members of the white community”, since only 1 out of 10 slaves could read. A resident in Virginia petitioned the government to increase postal cost to prevent the North sending newspapers to the South. These newspapers were pioneers and mass circulation journalism through direct mail appeals. [The American Anti-Slavery Society formed in 1833 and had 122,000 issues in circulation by 1834] Anti-Slavery Society. 11, march 2009. <>
  20. 20. Their first issue sold 250,000 copies in 8 days. They were hesitant to put anything relating to fashion and domestic concerns. The newspaper was a forum for women’s articles that were too controversial or feminist to be published anywhere else. Ms. Magazine, was a record keeper for the women history in the early 1900s. Many lesbians and other minority groups consider Ms. Magazine, to be “clearly white, middle-class, and heterosexual.” It lasted for two decades and later was sold to an Australian publisher in 1987. [Gloria Steinem found Ms. Magazine in 1971 and became the first and only mass market for feminists] Ms. Magazine. Magazine Spread. 12 March 2009. <>
  21. 21. Steven Shiftlett, former president of Houston’s Gay Political Caucus, once said: “Gays are the epitome of capitalism.” The 1st half of the 21st century, editors went to jail if they published materials that were related to homosexuality. “Coming out” in print was illegal; mentioning same-sex intercourse or love was punishable by 5 years of hard labor. In 1924, Henry Gerber, a German immigrant, became an active member of the German Homosexual Emancipation movement. When he returned to the US from fighting in WWI, he started a society for human rights. The society was only able to distribute two issues of Friendship & Freedom in Chicago. [Gay & Lesbian Press] The gays and lesbian press was the beginning of this multi-dimensional coming-out process. Playle’s Online Auction. 10700 Gay Pride March Parade Los Angeles 1972. 12 March 2009. ,>