Why organizations, businesses, clubs should use Social Media.

1. Social Media for Success

2. History lesson….
● 1792 Telegraph….
● 1890 Telephone
● 1891 Radio
● 1940s Supercomputers
● 1980s PC / Internet
● 1988 Internet Relay Chat
● 2006 Facebook / Twitter
● Current universe of Social Media...

3. What is Social Media?
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other
forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available
introduces challenges of definition; however, there are some common features:[1]
1. Social media are interactive Web 2.0 Internet-based applications.[1][2]
2. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online
interactions, is the lifeblood of social media.[1][2]
3. Users create service-specific profiles for the website or app that are designed and maintained by the social media
organization.[1][3]
4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals
or groups.[1][3]

4. Social Media tools

5. Audience Question?
1. Do you use any Social Media?
2. Does the organization that you work for use Social Media?
3. if you use Social Media What products do you use?

6. Survey Results

7. Why Social Media? ( For a Business)
1. Learn about your customers and connect with your audience
2. Reach a new audience locally and globally
3. Improve customer service
4. Gain market share
5. Create meaningful relationships that generate leads
6. An affordable way to increase brand awareness
7. Establish your business as an industry expert and expand your professional network
Along with building relationships with your customers, many businesses use social to connect with other people in
their industry.

8. For a Club...
● Attract more guests
● Recruit new members
● Connect with existing members
● Increased Brand recognition
● Promotion at fraction of a cost
● Membership retention

9. What is the objective of the Social Media Campaign?
What do you hope to achieve?
More Guests?
Community?
Promotion of an event...

10. Target Audience?
Who are we targeting?
Professionals
General public
Specific Age groups

11. What Platform?
Social Media Choices: Facebook, Twitter,
YouTube, LinkedIn, Google+, Instagram,
and more
➔ Where Your Audience Is: Where is your
target audience located?
➔ Your Executive’s Time: How much time
does your team have to focus on social
media?
➔ Do One Thing Very Well: Start with one
platform, learn, grow, and adapt. Add more
over time.

12. Content Creation and Posting
What content to post?
➔ Ask yourself:
◆ What is your target audience interested in?
◆ What news does your club have to communicate?
➔ Examples include:
◆ Contest results
◆ Executive elections
◆ Members success stories, achievements, awards
◆ Club achievements - ribbons, awards
◆ Video tapes of club members speeches (with
permission)
◆ Event photos (with permission)

13. Tips for Content...
How to create content for posts?
➔ Short Posts: Keep your messages short and too the
point, around 100 characters
➔ Sticky: Make your message catchy and make it
memorable
➔ Images or Videos: Create a connection, get a reaction
and help users engage with your message
➔ Relevant and High Quality: It’s better to have a few
quality posts, then many marginal posts
➔ Hashtags: Create tags to make your content easy to find
e.g. #Toastmasters

14. Tips for Twitter
➔ Short Posts: 140 characters or less
➔ Frequency: Post more than once per day
➔ Link Post: To your website, news articles with shortlinks
e.g. bit.ly, goo.gl
➔ Hashtags: Use keywords with # in front to attract
followers e.g. #Toastmasters, #publicspeaking,
#leadership
➔ Reply: Respond to followers, thank them
➔ Retweet: Share your favorite posts

15. Twitter

16. twitter

17. Facebook tips
➔ Content: Share photos, videos, feedback
➔ Group Page: Ask your club members to like your
Page
➔ Group Messages: Send news, events,
accomplishments on a regular basis
➔ Tag Friends: Use the @ symbol to find club
members and customize posts
e.g. @AngelaLaGamba
➔ Hashtags: Call attention to posts with #
e.g. #Toastmasters #Marketing

18. Facebook example...

19. Peakspeakers...
This is
from april...
No
Comments

20. Youtube tips
➔ Founded: 2005
➔ Audience Size: Over a billion users
➔ How To Use: Create a club account and
YouTube channel
➔ Engagement: Members can ‘subscribe’ to your
club’s YouTube channel
➔ What To Post: Upload club members
speeches, Table Topics, member testimonials,
and more (with permission)
➔ Post Frequency: At least once per month

21. Youtube….

22. Youtube...

23. Meet up….

24. Toastmasters Resources
Twitter:
@Toastmasters
Social Networking Sites:
www.toastmasters.org/socialnetworking
Questions:
socialmedia@toastmasters.org