Presented by Jane Zhang, TechSoup Canada Social Media and Marketing for Nonprofits
About TechSoup Canada <ul><li>TechSoup Canada is a collaborative effort by:  </li></ul><ul><ul><li>TechSoup Global, </li><...
Hello, My Name is…..
<ul><li>Connecting </li></ul><ul><li>Conversations </li></ul><ul><li>Crowd Sourcing </li></ul><ul><li>Sharing </li></ul><u...
The Building of Networks blog Twitter blog Google Google flickr blog RSS Google You-tube Google blog RSS flickr Twitter de...
<ul><li>Web 2.0 and Social Media is about conversations. </li></ul><ul><li>Conversations are going to happen with or witho...
<ul><li>Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specifi...
<ul><li>Social marketing is only a part of a broader presence for an organization. </li></ul><ul><li>Direct Marketing Fund...
<ul><li>Online distributed fundraising </li></ul><ul><ul><li>Change.org, chipin, convio </li></ul></ul><ul><li>Community i...
<ul><li>Utilizing social media tools to engage the community and build champions to expand your reach. </li></ul><ul><li>T...
Levels of Engagement
<ul><li>Find out what your audience is doing online and pick the tool to match it. </li></ul><ul><li>Discuss the objective...
Friendship Pockets
<ul><li>Need to entice senior management to have buy-in in order to implement a successful web 2.0 strategy in an organiza...
<ul><li>Once upon a time, a young org called TechSoup Canada launched…. </li></ul>Let’s Start With A Story…
Facebook
<ul><li>Failing with excellence. </li></ul><ul><li>Our initial strategy: grow fan base using FB as a communications tool. ...
Twitter
<ul><li>Success! Over 655 followers! </li></ul><ul><li>Our Strategy:  </li></ul><ul><ul><li>Create an org twitter account ...
Blogs
<ul><li>Wordpress </li></ul><ul><ul><li>Intuitive User Interface, does not need to know html to update site content </li><...
<ul><li>Our event volunteer we got through twitter became our ongoing event blogger. </li></ul><ul><li>Guest blogs Toronto...
RSS Feeds
<ul><li>Setting up RSS feeds from the CRA makes sure we are notified when the status of an organization changes.  </li></u...
Technorati
<ul><li>We only found 4 result when we searched on Technorati </li></ul><ul><li>Increase the # of guest bloggers, build be...
Social Bookmarking (delicious)
<ul><li>Shared social bookmarking means we now have hundreds of people recommending links to us on a daily basis.  </li></...
Youtube
<ul><li>We worked with 8 students from UofT to find out the impact technology donations has had on organization’s capacity...
Flickr
<ul><li>Flickr pro allows us to have more robust way of organizing our albums and videos online </li></ul><ul><li>Tagging ...
Bringing it all together
<ul><li>We are helping TechSoup Global Network to build community.  </li></ul><ul><li>Currently mentoring Brazil, Japan, T...
<ul><li>Youtube:  http://www.youtube.com/user/techsoupcanada </li></ul><ul><li>Flickr: techsoupcanada </li></ul><ul><li>Fa...
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Social Media for Nonprofits

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Social Media for Nonprofits

  1. 1. Presented by Jane Zhang, TechSoup Canada Social Media and Marketing for Nonprofits
  2. 2. About TechSoup Canada <ul><li>TechSoup Canada is a collaborative effort by: </li></ul><ul><ul><li>TechSoup Global, </li></ul></ul><ul><ul><li>the Centre for Social Innovation, </li></ul></ul><ul><ul><li>the Information Technology Association of Canada, </li></ul></ul><ul><ul><li>made possible by a grant from the Ontario Trillium Foundation. </li></ul></ul><ul><li>25 donor partners, over 300 donated technology products </li></ul><ul><li>Admin fees displayed in Canadian dollars (pay in Canadian) </li></ul><ul><li>Canadian learning content and regional tech events </li></ul>Register your organization today, to be eligible to request over 300 products from 25 donor partners! www.TechSoupCanada.ca/getting_started
  3. 3. Hello, My Name is…..
  4. 4. <ul><li>Connecting </li></ul><ul><li>Conversations </li></ul><ul><li>Crowd Sourcing </li></ul><ul><li>Sharing </li></ul><ul><li>Transparency </li></ul>What is Social Media?
  5. 5. The Building of Networks blog Twitter blog Google Google flickr blog RSS Google You-tube Google blog RSS flickr Twitter delicious
  6. 6. <ul><li>Web 2.0 and Social Media is about conversations. </li></ul><ul><li>Conversations are going to happen with or without you. </li></ul><ul><li>Participate and be part of the conversation instead of being the curator. </li></ul><ul><li>… .let go of control </li></ul>Be Part of the Conversation
  7. 7. <ul><li>Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specific product or concept. </li></ul><ul><li>Longer term investment in effecting change. </li></ul><ul><li>Trend is moving toward using social media tools for social marketing </li></ul>Social Marketing
  8. 8. <ul><li>Social marketing is only a part of a broader presence for an organization. </li></ul><ul><li>Direct Marketing Fundraising </li></ul><ul><li>Education and outreach Advocacy </li></ul><ul><li>Branding Collaboration </li></ul><ul><li>Service delivery Communication </li></ul>Integrate Social Marketing within your organization
  9. 9. <ul><li>Online distributed fundraising </li></ul><ul><ul><li>Change.org, chipin, convio </li></ul></ul><ul><li>Community initiated fundraising </li></ul><ul><ul><li>HOHOTO, Twestival </li></ul></ul><ul><li>Online story telling </li></ul><ul><ul><li>ALS Canada, MS Canada </li></ul></ul>Trends in Social Marketing
  10. 10. <ul><li>Utilizing social media tools to engage the community and build champions to expand your reach. </li></ul><ul><li>Tell your story and send out a call to action. </li></ul><ul><li>Who, What, Why, When, How </li></ul>Social Marketing Strategies
  11. 11. Levels of Engagement
  12. 12. <ul><li>Find out what your audience is doing online and pick the tool to match it. </li></ul><ul><li>Discuss the objectives first before heading into web 2.0 </li></ul><ul><li>Find Staff that are passionate about relationship building to work with social media </li></ul>Successful Implementation of Social Media
  13. 13. Friendship Pockets
  14. 14. <ul><li>Need to entice senior management to have buy-in in order to implement a successful web 2.0 strategy in an organization </li></ul><ul><li>No buy-in? Set some clear guidelines and just go for it, apologize later. </li></ul>Getting Others on Board
  15. 15. <ul><li>Once upon a time, a young org called TechSoup Canada launched…. </li></ul>Let’s Start With A Story…
  16. 16. Facebook
  17. 17. <ul><li>Failing with excellence. </li></ul><ul><li>Our initial strategy: grow fan base using FB as a communications tool. </li></ul><ul><li>Our findings: not much activity, fan base not really growing beyond our friendship circle </li></ul><ul><li>Our new strategy: using FB as an organizing tool instead of communications tool </li></ul><ul><li>http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692 </li></ul>Our Story
  18. 18. Twitter
  19. 19. <ul><li>Success! Over 655 followers! </li></ul><ul><li>Our Strategy: </li></ul><ul><ul><li>Create an org twitter account in addition to our personal accounts. </li></ul></ul><ul><ul><li>Live tweet events we attend, free app of the day, upcoming events and interesting articles. </li></ul></ul><ul><li>We recruited an event volunteer for our launch party on twitter at 1:30am </li></ul><ul><li>@techsoupcanada @jzhang99 #techsoupcanada </li></ul>Our Story
  20. 20. Blogs
  21. 21. <ul><li>Wordpress </li></ul><ul><ul><li>Intuitive User Interface, does not need to know html to update site content </li></ul></ul><ul><ul><li>Hundreds of widgets to choose from </li></ul></ul><ul><ul><li>Can forward your domain url to your wordpress site. </li></ul></ul><ul><li>Blogger </li></ul><ul><ul><li>Owned by Google. Similar to Wordpress, less widgets </li></ul></ul><ul><li>Typepad </li></ul><ul><ul><li>Preferred by some professional bloggers. Beautiful layout and interface. </li></ul></ul>Free/low cost blog apps you can use
  22. 22. <ul><li>Our event volunteer we got through twitter became our ongoing event blogger. </li></ul><ul><li>Guest blogs Toronto Net Tuesdays and Conferences & our event photographer </li></ul><ul><li>http://www.techsoupcanada.ca/community/blog </li></ul>Our Story
  23. 23. RSS Feeds
  24. 24. <ul><li>Setting up RSS feeds from the CRA makes sure we are notified when the status of an organization changes. </li></ul><ul><li>Setting up our site to broadcast RSS feeds means people can pull our content into their site, blogs, facebook etc </li></ul><ul><li>We are working on building a global content repository using RSS feeds </li></ul>Our Story
  25. 25. Technorati
  26. 26. <ul><li>We only found 4 result when we searched on Technorati </li></ul><ul><li>Increase the # of guest bloggers, build better blogger relationships </li></ul><ul><li>Will be producing more videos to streamline registration and qualification status of the donations program. </li></ul>Our Story
  27. 27. Social Bookmarking (delicious)
  28. 28. <ul><li>Shared social bookmarking means we now have hundreds of people recommending links to us on a daily basis. </li></ul><ul><li>Enriched the amount of content we can now use for blogging, twittering etc </li></ul><ul><li>Allow our team to be more efficient internally </li></ul>Our Story
  29. 29. Youtube
  30. 30. <ul><li>We worked with 8 students from UofT to find out the impact technology donations has had on organization’s capacity (yes, you guessed it, our event volunteer also took this course) </li></ul><ul><li>We now have videos from several organizations we can now use on our site </li></ul><ul><li>We may have inspired 8 students to think differently about the type of career they can have in technology </li></ul>Our Story
  31. 31. Flickr
  32. 32. <ul><li>Flickr pro allows us to have more robust way of organizing our albums and videos online </li></ul><ul><li>Tagging of photos means we can now create flickr sets from multiple photographers from the same event </li></ul>Our Story
  33. 33. Bringing it all together
  34. 34. <ul><li>We are helping TechSoup Global Network to build community. </li></ul><ul><li>Currently mentoring Brazil, Japan, Taiwan and Germany </li></ul><ul><li>We would like for you to be a part of our story, help us define TechSoup Canada. </li></ul>Our Story
  35. 35. <ul><li>Youtube: http://www.youtube.com/user/techsoupcanada </li></ul><ul><li>Flickr: techsoupcanada </li></ul><ul><li>Facebook: http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692 </li></ul><ul><li>Twitter: @techsoupcanada @jzhang99 </li></ul><ul><li>http://www.techsoupcanada.ca/community/get_involved </li></ul>Contact Us

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