1. Online Course Survey
Susan K. Andersen
Bellevue University
MSMK 620: Marketing Analytics
Dr. Julia Cronin-Gilmore
April 27, 2018
2. The hypothesis:
Most college students plan on taking at least one
online class during their education program.
Objectives:
Collect data on general education and what
type of degree students are pursuing.
Determine if students prefer to take traditional or
online classes and the reasons.
Determine if students are satisfied with their
education and college choice.
Demographic data
3. 0
2
4
6
8
10
12
College Status
Number of
students
Objective: Collect Data on general education and what type of
degree students are pursuing.
Which of the following best describes your current college status?
Most students
surveyed live
off campus (17/18).
Most students that
were surveyed are
students at a
community college.
5. How many online classes do you plan on taking during
your educational program?
0
2
4
6
8
10
Online or Traditional
Classes
Traditional
online
While most students
plan on taking mostly
traditional classes, 14/18
students plan on taking
at least one online
class during their
educational program.
6. Educational Program
fine arts
health science
fashion or
cosmetology
journalism
business, finance,
or economics
What educational program best describes what you are
enrolled in at college?
7. Objective: Determine if students prefer traditional or online classes
and the reasons.
I prefer to take classes in the classroom or online.
This chart indicates that while most students prefer to take traditional classes, five
out of eighteen students prefer to take online classes.
0
2
4
6
8
10
12
Preference – traditional or online
traditional
online
8. 0 2 4 6 8 10
distance from
college
flexibility of
completing class
preferred style of
learning
required to take
online class
choice of college to
attend is greater
Most Important Reasons
Ranking
Please rank the following reasons for taking online classes
In order of importance (1=not important, to 5=the most important
reason.
The number
one reason for
taking online
classes is the
choice of
colleges is
greater. The
second most
Important
reason is
some students
are required
to take online
classes.
9. 0
2
4
6
8
10
12
Satisfaction of School and Quality
School
Quality of
education
Objective: Determine if students are satisfied with their education
and their college choice.
How satisfied are you with the school you attend and
the quality of your education?
Most students
are very
satisfied with the
school they
attend and the
quality of their
education.
11. Gender
male
female
Objective: Demographic Data
Fourteen out of eighteen
Students were female.
Ninety-four percent of the students
surveyed were employed at
least part time.
Seventy-eight percent of the students
were married.
12. Last school year
completed
Graduate
College -
4 yr
degree
The majority of the students
had completed high school,
some college, or already
had a four-year college
degree.
0
2
4
6
18-25 26-35 36-45
Current Age
Current
Age
0
1
2
3
4
5
6
Income Level
Income
Level
13. Summary
The hypothesis was proven correct. Most students plan on taking at
least one online class during their education program. According to
research conducted with eighteen college students, 78% plan on
taking at least one online class. Students that were surveyed
attended community colleges, four-year colleges or universities, or
graduate programs. All students surveyed were between the ages of
18 and 25. Ninety-four percent of the students live off campus. Most
students live within thirty miles of the college they attend. The two
biggest reasons students take online classes is a larger choice of
colleges they may attend and some students are required to take
online classes. This study indicates that many colleges and universities
that plan on expanding their online program are justified in the
expansion.
