During a fishbowl session at EAIE 2016 in Liverpool, StudyPortals and Hobsons hosted a session on how students decide where to study. Providing insights into the decision-making process of students, including tips on how to better position your institution based on an analysis of this data.
Understand China's power in the international education landscape.
Read more here: https://www.student.com/blog/chinas-rapid-rise-academic-destination/
Over the past five years, we have had the privilege of witnessing the increasing pace of interest and growth in China as a destination. More people than ever are learning Chinese, visiting China for tourism or business, and studying in China.
The Chinese government has been making concentrated efforts to improve the quality of education in the country and provide nancial support to foreign students.
Whilst Student.com does not currently list accommodation in mainland China, this is a student corridor we predict will increase in importance as student mobility patterns change, grow and adapt. We are excited about the increasing lure of China as a destination for international students.
Currently, most Chinese student accommodation is on campus; however, opportunities exist for more purpose-built student accommodation in China, as GSA’s recent entry into the market demonstrates.
Assuming most or all of you have a college degree or two and that your degree was the second or third biggest purchase of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
Are you still deriving benefits from the degree – or has the dividends shrunk over time?
Do any of you wish you had shopped around more before attending the institution? What additional questions would you have asked?
This presentation examines the rise of students as informed consumers.
High School and Community College Partnerships - Bridging the Gap to Higher EdHobsons
Relationships between high schools and local colleges can be a win-win for both sides of the fence. In this webinar, Nancy Daves (former College Counselor at San Jacinto College), Suzie Thomas (Director of Student Personnel Services at Clear Creek ISD), and Dr. Pam Campbell (Assistant Vice Chancellor for Educational Partnerships at San Jacinto College) discuss the positive impact of the relationship between Clear Creek ISD and San Jacinto College near Houston, TX. Learn how the relationship formed, how it helped ease students' transition to higher education, and get tips for beginning or enhancing a similar relationship in your community.
This document discusses the increasing demand for credit earned through nontraditional courses and learning programs. It notes that the number of non-traditional students is growing, students are more mobile between institutions, and trends in higher education supply and demand are putting pressure on completion rates. As a result, there is demand for alternative credit options like exams, portfolios, online courses, and internships to help students complete their credentials more quickly and at a lower cost. The benefits and challenges of different alternative credit programs are reviewed. Institutions must evaluate which options fit their mission and priorities while considering student experience, outcomes, and quality.
The top 5 strengths for most students in the Class of 2015 are:
1. Future Thinker - Loves thinking about possibilities and the future
2. Competing - Enjoys challenges and striving for first place
3. Relating - Values friendships and helping others widen their social circles
4. Dependability - Is responsible and keeps promises
5. Organizer - Likes planning and getting details right
The document discusses strategies for improving student retention and success through a student-centric approach. It argues that universities should orient resources, people and processes around the potential impact on students. This means nurturing a sense of belonging, making it easy for students to connect with support systems, and identifying disengaged students through analytics. Specific tactics proposed include personalized alerts and success networks, integrated appointment booking, and custom reporting to flag at-risk students. Case studies show improvements in retention rates, faculty participation in early alerts, and graduation rates at institutions that adopted these student-centric strategies.
From Throwing Stones to Creating Ripples Ramapo’s Approach to Student SuccessHobsons
Joseph Connell, Director of Student Success, and Tracey Bender, Student Success Coordinator at Ramapo College discussed implementation and execution of Starfish and how intentionality, collaboration, and closing the loop have increased student success. Learn specific examples of how student success metrics have improved as a result of Starfish implementation and examples of how student-focused offices have leveraged the technology to create ripple effects that extend campus-wide.
College Admissions: What Do Admissions Directors Consider? [Infographic]Hobsons
More and more, higher education institutions in America are reviewing their admissions and recruitment efforts to develop effective strategies to connect with students who are the best fit for their institutions. Here are just a few of the key issues many admissions directors are grappling with.
Understand China's power in the international education landscape.
Read more here: https://www.student.com/blog/chinas-rapid-rise-academic-destination/
Over the past five years, we have had the privilege of witnessing the increasing pace of interest and growth in China as a destination. More people than ever are learning Chinese, visiting China for tourism or business, and studying in China.
The Chinese government has been making concentrated efforts to improve the quality of education in the country and provide nancial support to foreign students.
Whilst Student.com does not currently list accommodation in mainland China, this is a student corridor we predict will increase in importance as student mobility patterns change, grow and adapt. We are excited about the increasing lure of China as a destination for international students.
Currently, most Chinese student accommodation is on campus; however, opportunities exist for more purpose-built student accommodation in China, as GSA’s recent entry into the market demonstrates.
Assuming most or all of you have a college degree or two and that your degree was the second or third biggest purchase of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
Are you still deriving benefits from the degree – or has the dividends shrunk over time?
Do any of you wish you had shopped around more before attending the institution? What additional questions would you have asked?
This presentation examines the rise of students as informed consumers.
High School and Community College Partnerships - Bridging the Gap to Higher EdHobsons
Relationships between high schools and local colleges can be a win-win for both sides of the fence. In this webinar, Nancy Daves (former College Counselor at San Jacinto College), Suzie Thomas (Director of Student Personnel Services at Clear Creek ISD), and Dr. Pam Campbell (Assistant Vice Chancellor for Educational Partnerships at San Jacinto College) discuss the positive impact of the relationship between Clear Creek ISD and San Jacinto College near Houston, TX. Learn how the relationship formed, how it helped ease students' transition to higher education, and get tips for beginning or enhancing a similar relationship in your community.
This document discusses the increasing demand for credit earned through nontraditional courses and learning programs. It notes that the number of non-traditional students is growing, students are more mobile between institutions, and trends in higher education supply and demand are putting pressure on completion rates. As a result, there is demand for alternative credit options like exams, portfolios, online courses, and internships to help students complete their credentials more quickly and at a lower cost. The benefits and challenges of different alternative credit programs are reviewed. Institutions must evaluate which options fit their mission and priorities while considering student experience, outcomes, and quality.
The top 5 strengths for most students in the Class of 2015 are:
1. Future Thinker - Loves thinking about possibilities and the future
2. Competing - Enjoys challenges and striving for first place
3. Relating - Values friendships and helping others widen their social circles
4. Dependability - Is responsible and keeps promises
5. Organizer - Likes planning and getting details right
The document discusses strategies for improving student retention and success through a student-centric approach. It argues that universities should orient resources, people and processes around the potential impact on students. This means nurturing a sense of belonging, making it easy for students to connect with support systems, and identifying disengaged students through analytics. Specific tactics proposed include personalized alerts and success networks, integrated appointment booking, and custom reporting to flag at-risk students. Case studies show improvements in retention rates, faculty participation in early alerts, and graduation rates at institutions that adopted these student-centric strategies.
From Throwing Stones to Creating Ripples Ramapo’s Approach to Student SuccessHobsons
Joseph Connell, Director of Student Success, and Tracey Bender, Student Success Coordinator at Ramapo College discussed implementation and execution of Starfish and how intentionality, collaboration, and closing the loop have increased student success. Learn specific examples of how student success metrics have improved as a result of Starfish implementation and examples of how student-focused offices have leveraged the technology to create ripple effects that extend campus-wide.
College Admissions: What Do Admissions Directors Consider? [Infographic]Hobsons
More and more, higher education institutions in America are reviewing their admissions and recruitment efforts to develop effective strategies to connect with students who are the best fit for their institutions. Here are just a few of the key issues many admissions directors are grappling with.
International and EU Students: Initial Insights from the International Studen...Hobsons
This document summarizes key findings from the 2017 International Student Survey (ISS), the largest survey of pre-enrolled international students. It shows that most international students are influenced by friends or family who have studied abroad. They prefer to communicate with universities using WhatsApp and want excellent teaching over rankings. While many consider the US, Canada and Australia as alternatives to the UK, the 2017 ISS report will provide more details on country preferences and how policies like Trump's travel ban impact student decisions.
Increasing Retention Through an Integrated Student Experience ApproachHobsons
This document summarizes Dawna Perez's presentation on Northern Essex Community College's efforts to create an integrated student experience through their strategic plan. It details how they are using their student success platform, Starfish, to facilitate communication between faculty and staff, provide early alerts on struggling students, and connect students to support services. Evaluation of Latino student cohorts has shown higher course completion and retention rates for those who engaged with support services after being flagged in Starfish. The college aims to continue expanding Starfish functionality and evaluating its impact on broader student outcomes.
This document summarizes the findings of a survey on dual enrollment programs conducted by AASA and Hobsons. Key findings include:
- Most respondents saw dual enrollment as benefiting students by giving them college experience and credits. However, barriers included requirements for instructor qualifications and difficulties transferring credits between institutions.
- The majority of respondents believed dual enrollment completion indicates college readiness and that the K-12 system should evolve into a K-14 system.
- Next steps discussed expanding dual enrollment opportunities and addressing challenges like credit transfer through partnerships between K-12 districts and community colleges. Two districts provided examples of how they deliver dual enrollment and early college programs.
The upcoming release of $200 million dollar in block grants for college and career readiness by the California Department of Education signals a growing focus on preparing California students for life after high school and long-term success. Join a panel of educators and experts for a timely Webinar to better understand the opportunities and the implications of the grants
Naviance Summer Institute 2015 Product ForumNaviance
The product forum at the 2015 Naviance Summer Institute highlighted Hobsons' commitment to bridging the divide between college eligibility and college readiness.
Adult Student Gains Degree, Demographic, and Motivational InsightsHobsons
Hobsons and UPCEA partnered on a groundbreaking study one year ago to measure motivation and impact of degree completion. This year, analysis of the multi-year study revealed differences in motivation, career goals, and outcomes by major and demographic characteristics. Learn more about: www.hobsons.com
How to Increase Student Engagement at Your School in 3 Easy StepsNaviance
To increase student engagement, you need to capture your students attention through the three main parts of their high school community: academically, socially, and emotionally. Here's how to do it in 3 easy steps.
Social Market Foundation Report: Staying the CourseHobsons
New research from the Social Market Foundation (SMF) has found that no significant progress is being made on improving retention rates in higher education in England – but that institutions which are making a success of their ‘student experience,’ with more satisfied students, are likely to have higher rates of course completion.
This document provides an overview of SUNY Broome Community College's efforts to implement the student retention platform Starfish. It discusses Broome's pilot of Starfish in Fall 2015 with 40-50 faculty and staff, campus-wide rollout in Spring 2016, and ongoing expansion. Broome has seen increased faculty usage of alerts and feedback in Starfish, and improved retention rates from Fall to Spring for students who received alerts. The document also outlines Broome's strategies for training faculty, improving campus buy-in for Starfish, and making student retention efforts more coordinated and data-driven.
Improve International Student Connections with ActiveMatchHobsons
Hobsons' ActiveMatch solution aims to improve international student connections by matching students to universities based on their interests and profiles. The presentation discussed Hobsons' vision of empowering student choices, their Naviance university and career planning tool used by over 12,000 schools worldwide, and their matching solutions like ActiveMatch Plus which directly engages with best-fit students. It also provided an overview of how Naviance and ActiveMatch are being used in the UK currently, opportunities to expand matching to international students, and a planned counselor community to connect high school counselors and university admissions representatives.
EU branch campuses and other insights from the 2017 International Student SurveyHobsons
1) The document discusses findings from the 2017 International Student Survey (ISS), the largest survey of international students, regarding their preferences and considerations when choosing a country and university to study abroad.
2) Key findings include that 76% of respondents had friends or family who studied abroad whose experiences influenced the respondent's choices, and 40% preferred to communicate with universities using WhatsApp.
3) The survey also found that 76% of EU students interested in the UK would be likely to study at a branch campus of a UK university located in the EU rather than the UK. Popular locations for such a campus included London, Berlin, and Paris.
Boundless: Engaging International Students Virtually Throughout the Admission...Marty Bennett
This slide deck is a summary of the 4 NAFSA regional presentations I did this October-November with Utah State, Sam Houston State, Miami of Ohio, and University of Michigan-Flint. The presentations focused on the results of the 3rd International E-Expectations Report, and how colleges and universities can apply those student behavior trends to their virtual recruitment strategies.
Innovative Uses of Technology in International Education Marty Bennett
Throughout the life of a prospective student through to alumni, colleges and universities have been increasingly reliant on new virtual, social, and online methods to attract, retain, educate, and employ their target audiences. The panelists share examples of how institutions/organizations have been
The 2015 Inside Higher Ed Survey of Community College Presidents [INFOGRAPHIC]Hobsons
Hobsons recently sponsored The 2015 Inside Higher Ed Survey of Community College Presidents, a study by Gallup and Inside Higher Ed. This report aims to understand how community college presidents perceive and address the challenges facing two-year institutions in the United States.
Download the report here: http://www.hobsons.com/education-trends/resource-center/industry-reports/2015-community-college-survey/
This document discusses using data to improve accountability and engagement with families and communities. It provides examples of data that can be shared with stakeholders, such as achievement, growth, improvement, and acceleration metrics. It also discusses understanding different types of parents and the data they want, such as information on their child's strengths/weaknesses and progress. The document emphasizes transparency, acknowledging failures, and using facts to have productive discussions about school performance and improvement efforts.
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
The document discusses strategies for engaging international students virtually throughout the enrollment cycle. It summarizes findings from a study on international student expectations that found institutional brand is the top reason for studying abroad. It also found students need the most help with financial decisions and visa applications. The document recommends recruiting students multiple times throughout the cycle via virtual events. It provides examples from various universities that increased international enrollment and yield through virtual recruitment strategies like live chats and video events.
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Measuring Adult Student Gains and Satisfaction After Earning an Undergraduate...Hobsons
UPCEA’s Center for Research and Consulting (CRC), in partnership with Hobsons, has conducted multi-year studies on adult student gains and satisfaction after earning a bachelor’s from a U.S. college or university. The objective of the research has been to measure how the undergraduate degree has impacted adult learners’ careers and personal lives. The data represents only degree completers.
Learn more at www.hobsons.com.
The document discusses key elements for successful online programs. It notes that in 2017, 81% of distance learning students were undergraduate and around 30% of all students took at least one online course. It also lists the top institutions for online enrollment in 2019. Several state universities have found success with online programs while others have struggled. The document outlines important considerations like marketing, learner support services, faculty support, data analytics, financial models, partnerships, and regulatory requirements.
Be the Change 2017 - College Access and Completion PanelKIPP New Jersey
This year's Be the Change Celebration featured our first panel, which focused on the issues of college access and completion. These slides were presented during the panel by moderator Shavar Jeffries of Democrats for Education Reform and our panelists: Richard Barth, CEO of the KIPP Foundation, Ays Necioglu, Vice President at SEO Scholars, and Dr. Daniel Porterfield, President of Franklin and Marshall College.
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
The document discusses strategies for engaging international students virtually throughout the enrollment process. It summarizes research showing that international students value conversations with campus representatives and current students. The presentation then provides examples of how three universities - University of Idaho, Oregon State University, and an unnamed institution - have used virtual engagement like video chats and webcasts to connect with prospects, admits, and deposits, helping increase international enrollment and student yield.
International and EU Students: Initial Insights from the International Studen...Hobsons
This document summarizes key findings from the 2017 International Student Survey (ISS), the largest survey of pre-enrolled international students. It shows that most international students are influenced by friends or family who have studied abroad. They prefer to communicate with universities using WhatsApp and want excellent teaching over rankings. While many consider the US, Canada and Australia as alternatives to the UK, the 2017 ISS report will provide more details on country preferences and how policies like Trump's travel ban impact student decisions.
Increasing Retention Through an Integrated Student Experience ApproachHobsons
This document summarizes Dawna Perez's presentation on Northern Essex Community College's efforts to create an integrated student experience through their strategic plan. It details how they are using their student success platform, Starfish, to facilitate communication between faculty and staff, provide early alerts on struggling students, and connect students to support services. Evaluation of Latino student cohorts has shown higher course completion and retention rates for those who engaged with support services after being flagged in Starfish. The college aims to continue expanding Starfish functionality and evaluating its impact on broader student outcomes.
This document summarizes the findings of a survey on dual enrollment programs conducted by AASA and Hobsons. Key findings include:
- Most respondents saw dual enrollment as benefiting students by giving them college experience and credits. However, barriers included requirements for instructor qualifications and difficulties transferring credits between institutions.
- The majority of respondents believed dual enrollment completion indicates college readiness and that the K-12 system should evolve into a K-14 system.
- Next steps discussed expanding dual enrollment opportunities and addressing challenges like credit transfer through partnerships between K-12 districts and community colleges. Two districts provided examples of how they deliver dual enrollment and early college programs.
The upcoming release of $200 million dollar in block grants for college and career readiness by the California Department of Education signals a growing focus on preparing California students for life after high school and long-term success. Join a panel of educators and experts for a timely Webinar to better understand the opportunities and the implications of the grants
Naviance Summer Institute 2015 Product ForumNaviance
The product forum at the 2015 Naviance Summer Institute highlighted Hobsons' commitment to bridging the divide between college eligibility and college readiness.
Adult Student Gains Degree, Demographic, and Motivational InsightsHobsons
Hobsons and UPCEA partnered on a groundbreaking study one year ago to measure motivation and impact of degree completion. This year, analysis of the multi-year study revealed differences in motivation, career goals, and outcomes by major and demographic characteristics. Learn more about: www.hobsons.com
How to Increase Student Engagement at Your School in 3 Easy StepsNaviance
To increase student engagement, you need to capture your students attention through the three main parts of their high school community: academically, socially, and emotionally. Here's how to do it in 3 easy steps.
Social Market Foundation Report: Staying the CourseHobsons
New research from the Social Market Foundation (SMF) has found that no significant progress is being made on improving retention rates in higher education in England – but that institutions which are making a success of their ‘student experience,’ with more satisfied students, are likely to have higher rates of course completion.
This document provides an overview of SUNY Broome Community College's efforts to implement the student retention platform Starfish. It discusses Broome's pilot of Starfish in Fall 2015 with 40-50 faculty and staff, campus-wide rollout in Spring 2016, and ongoing expansion. Broome has seen increased faculty usage of alerts and feedback in Starfish, and improved retention rates from Fall to Spring for students who received alerts. The document also outlines Broome's strategies for training faculty, improving campus buy-in for Starfish, and making student retention efforts more coordinated and data-driven.
Improve International Student Connections with ActiveMatchHobsons
Hobsons' ActiveMatch solution aims to improve international student connections by matching students to universities based on their interests and profiles. The presentation discussed Hobsons' vision of empowering student choices, their Naviance university and career planning tool used by over 12,000 schools worldwide, and their matching solutions like ActiveMatch Plus which directly engages with best-fit students. It also provided an overview of how Naviance and ActiveMatch are being used in the UK currently, opportunities to expand matching to international students, and a planned counselor community to connect high school counselors and university admissions representatives.
EU branch campuses and other insights from the 2017 International Student SurveyHobsons
1) The document discusses findings from the 2017 International Student Survey (ISS), the largest survey of international students, regarding their preferences and considerations when choosing a country and university to study abroad.
2) Key findings include that 76% of respondents had friends or family who studied abroad whose experiences influenced the respondent's choices, and 40% preferred to communicate with universities using WhatsApp.
3) The survey also found that 76% of EU students interested in the UK would be likely to study at a branch campus of a UK university located in the EU rather than the UK. Popular locations for such a campus included London, Berlin, and Paris.
Boundless: Engaging International Students Virtually Throughout the Admission...Marty Bennett
This slide deck is a summary of the 4 NAFSA regional presentations I did this October-November with Utah State, Sam Houston State, Miami of Ohio, and University of Michigan-Flint. The presentations focused on the results of the 3rd International E-Expectations Report, and how colleges and universities can apply those student behavior trends to their virtual recruitment strategies.
Innovative Uses of Technology in International Education Marty Bennett
Throughout the life of a prospective student through to alumni, colleges and universities have been increasingly reliant on new virtual, social, and online methods to attract, retain, educate, and employ their target audiences. The panelists share examples of how institutions/organizations have been
The 2015 Inside Higher Ed Survey of Community College Presidents [INFOGRAPHIC]Hobsons
Hobsons recently sponsored The 2015 Inside Higher Ed Survey of Community College Presidents, a study by Gallup and Inside Higher Ed. This report aims to understand how community college presidents perceive and address the challenges facing two-year institutions in the United States.
Download the report here: http://www.hobsons.com/education-trends/resource-center/industry-reports/2015-community-college-survey/
This document discusses using data to improve accountability and engagement with families and communities. It provides examples of data that can be shared with stakeholders, such as achievement, growth, improvement, and acceleration metrics. It also discusses understanding different types of parents and the data they want, such as information on their child's strengths/weaknesses and progress. The document emphasizes transparency, acknowledging failures, and using facts to have productive discussions about school performance and improvement efforts.
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
The document discusses strategies for engaging international students virtually throughout the enrollment cycle. It summarizes findings from a study on international student expectations that found institutional brand is the top reason for studying abroad. It also found students need the most help with financial decisions and visa applications. The document recommends recruiting students multiple times throughout the cycle via virtual events. It provides examples from various universities that increased international enrollment and yield through virtual recruitment strategies like live chats and video events.
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Measuring Adult Student Gains and Satisfaction After Earning an Undergraduate...Hobsons
UPCEA’s Center for Research and Consulting (CRC), in partnership with Hobsons, has conducted multi-year studies on adult student gains and satisfaction after earning a bachelor’s from a U.S. college or university. The objective of the research has been to measure how the undergraduate degree has impacted adult learners’ careers and personal lives. The data represents only degree completers.
Learn more at www.hobsons.com.
The document discusses key elements for successful online programs. It notes that in 2017, 81% of distance learning students were undergraduate and around 30% of all students took at least one online course. It also lists the top institutions for online enrollment in 2019. Several state universities have found success with online programs while others have struggled. The document outlines important considerations like marketing, learner support services, faculty support, data analytics, financial models, partnerships, and regulatory requirements.
Be the Change 2017 - College Access and Completion PanelKIPP New Jersey
This year's Be the Change Celebration featured our first panel, which focused on the issues of college access and completion. These slides were presented during the panel by moderator Shavar Jeffries of Democrats for Education Reform and our panelists: Richard Barth, CEO of the KIPP Foundation, Ays Necioglu, Vice President at SEO Scholars, and Dr. Daniel Porterfield, President of Franklin and Marshall College.
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
The document discusses strategies for engaging international students virtually throughout the enrollment process. It summarizes research showing that international students value conversations with campus representatives and current students. The presentation then provides examples of how three universities - University of Idaho, Oregon State University, and an unnamed institution - have used virtual engagement like video chats and webcasts to connect with prospects, admits, and deposits, helping increase international enrollment and student yield.
Improving Yield Among Domestic & International StudentsMarty Bennett
The average student applies to 10-12 schools. What can admissions departments do to influence their enrollment decisions? Building on the success of last year's presentation, "Beyond the Data: What Really Influences International Students?," we will reveal the latest research into the expectations of college-bound high school juniors and seniors. Two top universities will share what they're finding to be the most successful engagement strategies for their accepted students. The University of British Columbia will discuss the e-recruitment strategies they're using to stay connected with international students throughout the enrollment process. The University of San Diego will discuss how they're building personal connections with accepted students to improve yield and retention rates.
Scholarship Symposium Presentation: International Student Recruitment: Purpos...Breanne Vailes, LSW
In this research paper and presentation, I examined the literature and historical data regarding international student recruitment and how to effectively implement it at the university.
Learning and teaching reimagined - how are student needs changing?Jisc
Presentation slides from our first learning and teaching reimagined series, which focused on how student needs are changing.
The rapid move to online learning brought about by COVID-19 has caused profound changes to higher education and the student experience.
But how much do we really know about the needs of our students? On what evidence are we basing these views? Even if we are confident that we do have a full and accurate picture of these needs, what difference is it making to our planning and decision making?
As part of our learning and teaching reimagined programme with UUK, Advance HE and Emerge Education, this webinar provided the opportunity to share your own understanding of your students’ needs and to hear those of others – not least from students themselves.
It explores the value of different types of evidence and, crucially, how to then build on this insight to ensure that the student voice permeates through, and plays an active role in, influencing your strategic planning.
Global Education and Student Mobility Trends (Closing Session) - American Hon...American Honors
The document discusses global trends in international student mobility and higher education. It notes that the number of international students has increased five-fold since 1970 and is projected to reach 260 million by 2020. While international enrollment in US universities has been rising, the US share of globally mobile students has declined as competition has increased from other countries. The document outlines factors influencing students' choice of destination, including country reputation, institutional ranking and cost. It also examines challenges international students face and the strategic objectives of internationalization for universities.
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Intl ACAC Webinar Wednesday Using MOOCs for Counselors & StudentsOACACcom
Massive open online courses (MOOCs) provide free, accessible, expertise to anyone with an internet connection, but how can MOOCs really help you and your students? This webinar for secondary school counselors will detail practical ways in which you can use MOOCs to enhance your counseling program and how your students can use MOOCs to their benefit. You will hear from secondary school counselors about how they are currently using MOOCs at their schools, as well as a representative from Coursera, one of the major MOOC providers, who will share information about trends and platform updates relevant to secondary schools. The webinar will also briefly explore how MOOCs in the application are being viewed by admission offices. In the end, you will have practical examples of ways to use the free resources that MOOCs present.
This document summarizes a presentation on digital disruption in higher education. It begins with the presenter's background and experience with online learning. It then discusses problems with the current system like rising costs, student debt, and poor learning outcomes. New online models are disrupting higher education by offering lower costs, greater flexibility and accessibility through e-learning platforms. Major players in this disruption include MOOCs (massive open online courses), new online universities, and incumbent universities increasing their online offerings. The presentation covers these changes and debates their impacts on the future of the traditional university model.
An introduction to the college admission process, college search, the state of college admissions, with special focus on the USA, UK, Canada, and Australia
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
Digging Deeper: Available Data from EducationUSA (Forum 2013) presentationMarty Bennett
The document summarizes available data from EducationUSA about students' intentions to study in the United States. It discusses EducationUSA site data, survey results from 2010-2013 regarding mobile phone usage and social media use, and the Ask an Adviser survey which asks students questions about their study plans. Key findings include that over 90% of students own mobile phones, two-thirds use social media to research study options, and the top reasons for wanting to study in the US are academic reputation and career opportunities. Regional differences in study preferences and challenges are also highlighted.
Conferencia a cargo de Ben Sowter, jefe de la Unidad de Investigación de QS.
La conferencia se presentó en el 1er Seminario Internacional sobre Rankings en Educación Superior y E-learning organizado por la UOC.
Preparing students for university and career successHobsons
The document discusses preparing students for university and career success. It outlines the mission of connecting learning to life by empowering students to make informed education decisions across their lifetime. It notes challenges students face in developing aspirations and achieving goals. Data shows less than half of students feel hopeful about their future while over a third feel stuck. The document proposes that schools focus on student strengths, engagement, and hope to increase achievement. It advocates for career exploration, self-discovery, and academic planning tools to help students bridge readiness, match, and success gaps in pursuing university and careers.
This document summarizes research on international students' perspectives on regional Australian universities. The research found that while regional location influenced university choice for many students, reputation and cost of living were more significant factors. Students generally had positive regional experiences, rating factors like safety, living arrangements and resources favorably. However, a lack of information about regional options and perceived benefits of cities may contribute to declining international enrollment at regional universities. The report concludes regional universities could boost foreign enrollment by improving outreach, infrastructure and emphasizing their unique strengths to international students.
This document provides guidance for post-16 students on applying to university through UCAS. It outlines the UCAS application timeline and process. Students are advised to complete a draft personal statement with their tutor's guidance by half term. Teachers will write references that tutors will then shape and approve. The VP and DoLP16 will monitor applications and ensure they are submitted to UCAS by the October/November deadlines. Resources for personal statements and the application process are available online. Communication and tracking of progress will be important to ensure students submit complete applications on time.
Higher ed consultant George Dehne gave this presentation on Friday, June 18, 2010 at Wagner College at a program organized by the New American Colleges & Universities.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Heida 2016: (Big) data: Informed Decision Making in Higher EducationStudyPortals
At the Heida Conference in Istanbul, Turkey, StudyPortals' Analytics and Consulting Team presented insights on the effectiveness of international and student recruitment activities. Main question: what data do you need to measure success?
The global rise of pathway programmes - EAIE 2016StudyPortals
This presentation provides an overview of the latest insights into the global rise of pathway programmes, used during the annual EAIE conference in Liverpool. Experiences and opinions of the speakers are included in the presentation.
How to create opportunities for adults in distance educationStudyPortals
The webinar discusses how Europe is responding to the latest challenges in distance education provision: 1. Developing national policies, regulations and strategies regarding distance education; 2. Adapting to the latest developments in technology; 3. Embracing developments in pedagogical theories
Better understanding adults as learners
Closing the gap - adults in distance educationStudyPortals
What are the main challenges for including more adults in distance education? What motivates students? What barriers do they perceive? How are we responding to these challenges?
The document discusses the IDEAL project, which aims to increase participation of adult learners in higher education through distance education. It seeks to offer insights on the needs of adult learners to policymakers and distance education providers, as well as strengthen the social dimension of higher education. Project goals include analyzing mechanisms for increasing adult learner participation in distance education programs at European universities. The project will produce reports on its findings and recommendations and present them at a webinar.
The culmination of a trend, or the start of another? Summer schools have seen phenomenal growth in recent years. A large number of new summer schools have opened their doors in Europe, Asia and elsewhere, while the existing schools have expanded tenfold in less than a decade. In the United States, new models have joined the now familiar ‘third semester’ and ‘faculty-led’ programmes on campuses abroad. Throughout the world, summer education programmes are developing with astonishing speed.
IDEAL - Adults and distance learning – the potential for higher educationStudyPortals
Webinar about the Impact of Distance Education on Adult Learning
The current distance education landscape in Europe
Student motivations and barriers to entering distance higher education
The offer and demand in distance higher education
Policies aimed at increasing adult participation in distance education
Through Student Eyes - Top 500 Universities in the WorldStudyPortals
We mystery-shopped the world's top 500 universities. The insights we found refer to how the universities meet the communication needs of prospective international students around the world.
In cooperation with the British Council, StudyPortals mystery shopped the world´s top universities - through students´ eyes. Following-up on our study from 2014, when we focused on the World’s Top 500 Universities, this year’s analysis highlights the Top 500 Universities in the US and Canada. We presented the report at NAFSA 2015.
Key Influences of International Student Satisfaction in Europe (2014)StudyPortals
International students from Italy, Spain, and Poland reported the highest satisfaction levels of 9.1 out of 10, while students in Finland, Sweden, and Denmark reported the highest satisfaction levels with their host countries of 9.2 and 9.1 out of 10 respectively. Academics were the most influential factor on student satisfaction according to 25% of students, followed by city and culture at 25%, social life at 14%, and university services at 11%. The report recommends that universities expand English course offerings, use more interactive teaching methods, modernize facilities, and streamline administrative processes to improve international student satisfaction.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
2. December 2, 2016 Slide 2
Your presenters
Marie Clark
@kiwimariec
@hobsonsemea
Joran van Aart
@joranvanaart
@studyportals
3. How do students decide where to study?
Test your knowledge against other EAIE
participants!
4. Question One
Students can choose between
many English-taught bachelor’s and
master’s programmes in the world.
But how many?
A 20,000 at most
B About 50,000
C 100,000 at least
6. Question Two
When thinking about studying abroad
students are thinking about things like
the country, particular institutions and
the subject. Which one of these is
generally most important to them?
A Country
B Subject
C Institution
7. 7
Consistently…
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Uni > Subject > Country
Country > Uni > Subject
Country > Subject > Uni
Subject > Uni > Country
Subject > Country > Uni
In what order did you choose
Source: Hobsons
9. Question Three
If a student is interested in studying here
in the UK which are the three other
countries they are most likely to want to
study in?
A Canada, Australia, US
B US, Canada, Germany
C NZ, USA, Ireland
10. 0% 10% 20% 30% 40% 50% 60%
USA
Canada
Australia
Germany
Ireland
Other EU country
France
Sweden
New Zealand
Singapore
Which overseas countries are/were you considering
attending university in?
N: 6,392
What we knew…where else are
they looking?
Source: Hobsons
11. December 2, 2016 Slide 11
Where else to they go?
Final destination of UK prospects
Primary reason for not studying in the UK at 36% was the
lack of a PSW visa in the UK.
Source: Hobsons
12. Question Four
What do students say are the three most
important things when they are thinking
about the country they want to study
in?
A Getting a visa, job prospects post study, safety
B Getting permanent residency, country’s
welcome, distance from home country
C Quality, international recognition of
qualifications, country’s attitude
13. 13
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Distance from home country
Ability to get permanent residency
Job prospects / migration to destination…
Exposure to culture / life in destination country
Ability to work whilst studying
Other
Post study work options
Job prospects in home country post-university
Ease of getting visa to study
Safety of destination country
Country’s attitude to international students
International recognition of qualifications
Quality of education compared to home…
What’s important to you in regards to country?
When thinking about study abroad
Source: Hobsons
14. Question Five
How often do students use a mobile
phone to explore their international study
options?
A 17% of the time
B 41%
C 59%
21. December 2, 2016 Slide 28
70% students say they are less likely to study in
the UK
Source: Hobsons
22. “I’ve heard there’s been a spike in racism and
xenophobia within the UK and I don’t want to support
that in any form.”
“People have become so racist and with all the
ongoing circumstances, I’d not feel safe there.”
23. December 2, 2016 Slide 30
59% believe the UK will be less welcoming
Source: Hobsons
25. December 2, 2016 Slide 33
Students interested in UK
0%
2%
4%
6%
8%
10%
May June July August
% of total visitors looking at UK-based programmes
On StudyPortals websites, August 2016
26. December 2, 2016 Slide 34
Impact of the Turkish coup attempt
0%
1%
2%
3%
4%
June July August
% Turkish visitors on entire website
27. Question Eight
When it comes to choosing between
institutions, students consider a range
of factors, which do you think are the
three most important?
A Facilities, scholarships, responsiveness
B Academic reputation, subject, facilities
C Tuition fees, entry requirements, links with
employers
28. December 2, 2016 Slide 36
What makes you better?
0% 10% 20% 30% 40% 50% 60% 70%
Diversity / mix of international students
Living expenses (accommodation, food etc.)
Other
Responsiveness of university
Ease of getting permanent residency after…
Student Satisfaction Ranking
Safety of campus / local area
Links with employers (e.g. internship…
Recommendations
Employment rates of graduates
Campus Location
Tuition Fees
Entry Requirements
Scholarships
Teaching Quality
Facilities
Subjects available to study
Academic Reputation / Ranking
What’s important when deciding between institutions?
Source: Hobsons
30. Question Nine
What percentage of students say that
they expect a university to reply to their
enquiry within one day?
A One-third
B Half
C Two-thirds
31. December 2, 2016 Slide 41
53% expect a response within 24 hours
54%
32%
12%
2%
How quickly would you like to receive a response
from a university after you make an enquiry?
Within 24 hours
Within 3 days
Within 1 week
Within 1 month
Source: Hobsons
32. Question Ten
How many of the Top 500 universities in
the world do not answer student
enquiries within four days?
A 10%
B 20%
C 30%
33. December 2, 2016 Slide 43
8% takes 5+ days, 21% never replies
37%
20%
14%
8%
21%
0.5 days
1 day
2-4 days
5 or more days
no reply at all
Source: Through Student Eyes (2014), StudyPortals and British Council IELTS
35. “Using big data to
match the right
student with the
right institution.”
36. • Many universities are too dependent on ‘key’
markets – this creates risk.
• The best way to reduce risk is to diversify.
• Student profiling is a way to diversify in a smart,
targeted and efficient way.
Why student profiling matters
38. • Reduce single-market sensitivity.
• Bring a broader range of perspectives and
experience.
• Create links with new areas of the world.
• Avoid the creation of mono-cultural blocs of
international students.
The benefits of a diverse international student
population
39. Student profiling is a key ingredient of a more
diverse international strategy
• Identifies prospective students in a highly targeted
way
• Accounts for the fact that every university has
something different to offer
• Lends itself well to digital marketing – attract new
students with far less in-country activity
40. What types of
student should I be
targeting?
How can I reach and
engage with them?
What are the typical
‘types’ of student
who attend my
university?
What questions can profiling answer?
How do my enquirers
and current student
differ?
41. The five pillars
Cost
Employment
outcomes
Lifestyle and
environment
Teaching
quality
University
brand
Tuition fees
Cost of living
Other costs
Graduate
employment
rate
Graduate
salaries
Employability
skills
Facilities
Sports and
leisure
Location
Academic staff
Modes of
teaching
Face to face
time
Subject
rankings
University
reputation
University
rankings
Alumni
43. 0
1
2
3
4
5
TQ
COL
UBLE
EO
TEACHING QUALITY
V High
Avg Score 87
COST OF LIVING
Med
Avg Score 56
UNIVERSITY BRAND
High
Avg Score 91
LIFESTYLE AND
ENVIRONMENT
Med
Avg Score 45
EMPLOYMENT
OPPORTUNITIES
V High
Avg Score 94
Example profile
44. • Compare the results of the profiling with a wider
data set to find areas of opportunity
• Locate prospects digitally and geographically
• Engage with them in a highly targeted and
personalised manner
The next step: matching your target profiles with
the market
45. Our vision for a smarter approach to
international student recruitment:
• More targeted – using techniques like
student profiling to target the best
prospects;
• More agile – quicker to respond to threats
and take advantage of opportunities;
• More measurable – using data to
understand cost per acquisition and ROI;
• More personalised – tailored to the needs
of each individual prospect.
International Student Survey 2016
52. December 2, 2016 Slide 67
The choice process
Aware Informed Interested Decision
Visible in Search
(SEO & SEA)
Comparison
sites & portals
Social media
targeted ads
User friendly site
& retargeting
Mobile site,
cross-channel
Fast & accurate
response
Reviews &
influencers
Friendly,
helpful staff
55. December 2, 2016 Slide 70
Your feedback is appreciated!
Evaluate this session:
• Open the EAIE Events
App
• Go to ‘Schedule’ and
find this session
• At the bottom of the
session description
you’ll see ‘Resources’
• Click ‘Evaluate this
session’ to answer a
few questions
Editor's Notes
Hobsons
We provide market insight, student recruitment and student success technology and solutions.
We work with more than 15,000 schools, colleges and universities globally to enable them to achieve their student recruitment and retention ambitions.
Running the International Student Survey for four years.
This was a key question for us.
When they are thinking about studying abroad in what order do they think about first?
Is it the country they want to go to?
Is it the university that they want to go to?
Or is it the subject they want to study?
Now it won’t surprise you that when they sit down at their computer – they are thinking subject.
40% say subject is their first consideration.
Its what comes next that is interesting. For most students the next thing that they think about is the country – not the institution.
The bit of advice that we are giving clients based on this is that when you are marketing to students, even at enquiry stage make sure we are giving subject specific information up front. How that subject will benefit them.
This is not a ‘we’re all doomed situation nor is it about pointing fingers…much. But the simple fact is that whilst we can be said to be just about moving forwards with regards to the numbers around international student recruitment, as the latest global stats show, it is at a much slower rate than our international competitors. Year on year Hobsons track international student interest through asking what other countries students interested in coming to the UK were also considering studying in. The top 3 competitors remain relatively stable – US, Australia and Canada but there has been a significant increase in the number of students considering Germany as a viable alternative to the UK since we started this survey 3 years ago. Germany’s international recruitment stats will ultimately show us how well they succeed with their current strategy – what the above shows is that from a position of relative insignificance from a competitive point of view for the UK Germany has managed to position itself as a genuine competitor and needs to be monitored along our more traditional competitor countries for policy developments.
Why this has happened is of course the real question. And one which this forum is far from an ideal vehicle to discuss. But handily some people far more important than I have been discussing and debating this for a while and last week released their report – the APPC report I mentioned earlier.
“Higher education is one of our country's leading export success stories, increasing our soft power and helping the UK shape the world of the future. But the government's current approach to post-study work and student migration policy is jeopardising Britain’s position in the global race for talent. We are already losing out to countries with a more sensible approach such as Australia, Canada and the United States. Such a short-sighted stance is damaging to our economy and hinders the delivery of the Government’s long term economic plan. We need to adjust our policy and improve our ability to attract students from around the world” Richard Bacon – Conservative.
UKCISA – manifesto for international students launched last week: “The UK has a really good track record for welcoming and supporting international students but we believe that having been through some very rough water, and our reputation taken something of a knock, we are now at a tipping point when we could rebuild our reputation or fall further behind,” CEO of UKCISA, Dominic Scott.
2 key points: 5: part time work entitlements for international students need to be standardised and 6: all students at graduate or postgraduate level should be entitled to a limited period of post study work in the UK (and/or longer on their current visas to find tier 2 jobs).
Sensible stuff. The trouble is all of the above named countries, bar none, are making positive moves to not only increase the numbers of international students coming to study with them but more importantly, crucially in fact as Bacon notes - to cement the long term relationships that international study generates. This is potentially a long term issue with some very obvious short term fixes. Separately – Europe’s doing some fun / annoying things: The report, English-Taught Programmes in European Higher Education, found that 61% of higher education institutions in the Nordic region are offering Bachelor’s or Master’s programmes taught entirely in English. This is compared to 32% offering the same in 2007. And the proportion of study programmes that are provided entirely in English is at 20% in the Nordic region.
Canada changing their immigration policy – not certainly for the better.
So when it comes to the country…of course the quality of the education is paramount.
Quality of education compared to home country and international recognition of qualifications are up there on top.
What is interesting really the third and fourth factors. These are the ones that I want to highlight.
The country’s attitude and safety, or at least perceptions of safety, come out very highly.
UK universities aren’t helped here with the rhetoric at a government level
In the absence of something centralised, anything that you can include in your marketing messages to reassure students about the welcome that they will receive or the safety of the country will be invaluable.
The same applies elsewhere too. In Australia when they had poor publicity around Indian students – their numbers dropped dramatically.
On behalf of the universities we work with we are prepared to respond with emails or calls to their prospective students if there is an incident at a national level. A good example are the riots three summers ago – across all our university partners – not just those based in London – started getting phone calls and emails from worried students. We were proactive in reassuring prospective students that these were isolated incidents and not race related.
Parents have a significant impact on the decision to study abroad
Careers advisors more influential for PG prospects than UG
Agents have a generally low level of influence on the decision to study abroad (the student is already thinking about study abroad when they approach the agent).
This data is drawn from a survey conducted by Hobsons Solutions on the 14th and 15th of July 2016. Surveys were distributed to 23,805 prospective international students from both inside and outside the EU. All of those invited to complete the survey had enquired to one of a range of UK Universities within the last 12–18 months. Of these potential respondents, 1,014 answered the survey, a response rate of 4.2 per cent within a 24 hour period. 87% of respondents were from non-EU countrie
The UK’s decision to leave the EU has created widespread uncertainty in the Higher Education sector on issues ranging from the future of research funding to tuition fees. One area that might be most profoundly affected by Brexit is international student recruitment. Drawing on new survey data, this short analysis provides an international student perspective on what this impact might be.
Key findings include: • 43 per cent of prospective international students feel that Brexit has affected their decision to study in the UK. • Of these students, 83 per cent say it has made them less likely to study in the UK. • However, 61 per cent suggested that the weaker Pound made UK Higher Education more attractive.
Respondents were asked the question ‘what could UK universities do that would make studying in the UK a more attractive prospect for you?’ The response took a free-text format, and there were 603 responses. Of these: • 16 per cent mentioned scholarships (comments containing ‘scholarship’) • 14 per cent mentioned post-study work visas (comments containing ‘visa’, ‘post-study work’ or ‘PSW‘) • 13 per cent mentioned lower tuition fees (comments containing ‘tuition’, ‘fees’ or ‘cost’)
Once they have applied to you, you have hopefully by in large answered any questions about if you are good enough.
Now it becomes about being better than others.
Responsiveness slips right down the list and things like facilities shoot up.
Know who your competition is and channel why you are better.
Why is it important to be better – because we know that the vast majority of students plan to apply to four or more universities.
However…just going back to enquiry stage – if they plan to apply to 4 just think how many they are enquiring to.
Which makes what I said about responsiveness earlier so important. Stand out from that huge crowd.
How can you make sure you go from a pool of say 10 to 20 to 4 to five to the chosen one?
Previous ISS results have consistently shown that prospective students value responsiveness. In 2014 we found cases where students, faced with a choice between two universities, chose the one that responded to them most rapidly. What’s more, our research has found that this is not because students are impatient. It is because, from their perspective, the rapidity of a response acts as a proxy for the quality of a university.
If responsiveness is important to students, then it is vital to understand what might typically be regarded as ‘responsive.’ We have found that more than half of students – 52 per cent – desire a response within 24 hours after they make an enquiry, and only 15 per cent would be satisfied with a response taking longer than three days.
Simply put, universities that fail to meet these response time expectations risk missing out on potential students.
Teaching quality is one of our five pillars, so worth understanding what this means to students
85% say having highly qualified academics influences their perception
75% say high graduate employment rates indicate good teaching quality
63% say fast response to an enquiry – used as proxy
India, China, Nigeria have all taken a hit… the EU might be next
Universities who have relied too much on small numbers of markets have suffered most acutely
Most universities want to diversify, but it’s a complicated process
Student profiling is a simpler approach that can work for universities of any size without large up-front investment
Demographic changes mean that China and India will have fewer 18-25 year olds in the future
Youth is growing in other countries but it’s widely dispersed – there is no new India or China
The answer is to create more diverse intakes of international students
The old model of student recruitment – fairs, events, partnerships – has an important role but is hard to scale up
Every university has something unique to offer – play to your strengths. Ulster example.
Better understand your current students
Identify areas of difference between your enquirers and current students
Understand who to target, and how
Our research over the last 4 years has enabled us to identify five areas that influence student decision making
We call these the components of choice
Every student sits somewhere on a scale for each factor.
When profiling, we measure these from 0-100 for each student, using a range of questions that is specific to each university.
These scores are fed into our profiling model
We use K Means Clustering to identify groups of similar students
The aim is to identify groups that are meaningfully different. For most universities there will be 3-5 different groups covering around 80% of students.
A profile is defined as groups of students who’s scores for the five pillars are similar
In this example, the profile is extremely sensitive to teaching quality and employment outcomes, highly sensitive to the brand of the university, but less focused on lifestyle or cost.
Profiles give us a framework for ‘matching’ a university with the global pool of prospective international students
Our international student survey data gives us the ability to run this matching process to find out where they are: both digitally and geographically, often down to the level of individual city.
Our report in May 2016.
You can download a copy at www.internationalstudentsurvey.com and you can also register to take part next year.