The document discusses Deluxe's shift towards more digital and technology focused job roles as the company transitions to a new business model. It outlines Deluxe's strategy to build an online talent community on social media platforms like Facebook, Twitter and LinkedIn to engage with candidates, promote their culture change and employer brand, and actively source and recruit for both current and future roles. The goal is to transform Deluxe into a "Recruiting Organization" and gain a competitive advantage through these talent communities.