More Related Content Similar to The Case for a Chief Marketing Technologist Similar to The Case for a Chief Marketing Technologist (20) More from Scott Brinker (8) The Case for a Chief Marketing Technologist1. Tuesday, October 19
The Case for a
Chief Marketing
Technologist
by Scott Brinker
@chiefmartec
6. You have the
IT department
for information
and technology.
7. But what if
marketing
turned into
information &
technology?
11. Hundreds of
marketing
software
solutions today...
...thousands more
on the way.
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16. Software = Capabilities
> Analytics shape perception
> Automation guides processes
> Optimization hones tactics
> Monitoring leads engagement
> Targeting defines segments
> CRM structures relationships
19. > Web apps
> Facebook apps
> iPhone apps
> Android apps
> Tablet apps
> Interactive ads
> Semantic web
> Your products
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25. Not the IT
department:
doesn’t have
marketing skills
or incentives.
30. Portrait of a
Chief Marketing
Technologist:
> A business/technology hybrid
> Strong engineering, IT skill set
> Early adopter & pragmatist
> Lives & breathes marketing
> Reports to CMO, not CIO
32. Mission #1
Help the CMO
translate
strategy into
technology
(and vice versa).
34. Mission #3
Fuse technology
into the DNA of
marketing—
practices, people,
and culture.