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Creative Technologists Meet Marketing Technologists

Presentation at 2012 CreateTech introducing creative technologists to the world of marketing technologists on the other side of the agency/brand divide.

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Rise
of the
Chief
Marketing      by Scott Brinker
Technologist    @chiefmartec
You—creative technologists—have
changed the agency world.
Creative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing Technologists
Founded 1917
Creative Technologists Meet Marketing Technologists

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Creative Technologists Meet Marketing Technologists

Editor's Notes

  1. Now, I’m not saying that everyone in the marketing department has to be a technologist.
  2. Speaking of contention… let’s talk about the relationship between marketing and IT for a moment. It sometimes feels like this. But having worked on both sides of the divide, I can say that there’s a very logical reason for this tug-of-war. Marketing and IT have different goals and incentives.