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Creare il Blog Ideale integrato con i Social Media

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Conviene ancora oggi fare un blog oppure affidare interamente la propria comunicazione sociale alle piattaforme più utilizzate del momento? È stato questo l'argomento della mia presentazione delle slides - la seconda presentazione del secondo giorno di SMX Milano l'8 novembre 2013.

I blog soffrono un momento di stanchezza per via della popolarità e della frequenza di Facebook e Twitter, poi ci sono i Social della fotografia come Pinterest ed Instagram ... insomma una costellazione di piattaforme, tutte gratuite attraverso cui farsi notare e su cui lavorare senza doversi preoccupare dell'uso di un blog.

In realtà la testi che ho elaborato io durante la mia presentazione è in aperto contrasto con questa linea di pensiero e condotta perché ed il blog è ancora oggi uno strumento importante oltre che efficace per sviluppare una presenza online.

Tralasciando gli aspetti tecnici e tecnologici della piattaforma di wordpress, nella presentazione ho ricordato alcune delle vulnerabilità più importanti e diffuse che oggi affliggono blog e cioè la mancanza di una manutenzione programmata e l'uso indiscriminato di plugin in quanto gratuiti.

Molti ho scoperto non conoscono i framework per wordpress che sono potenti strumenti di lavoro (ho parlato di Thesis e Genesis - i due framework più utilizzati oggi).

Quello che conta di più oggi è che un blog deve essere la voce del'azienda o dell'individuo che lo cura: il ragionamento è che nel mio blog sviluppo la comunicazione e poi esco e promuovo ciò che ho da dire nei vari Social media e ci sono dei plugin che permettono di pubblicare in maniera automatica ciò che scrivo nel blog e quindi non devo perdere tempo a pubblicare manualmente su ogni Social che voglio presidiare.

In sostanza faccio perno intorno al mio blog su cui ho il controllo assoluto per poi uscire sui Social media per sviluppare/monitorare una conversazione.

Nel web semantico le conversazioni ed i contenuti sviluppati dagli autori saranno estremamente importanti ai fini della visibilità nei motori di ricerca - il blog deve essere una parte centrale di tutto ciò.

La sfida è quella di far capire in azienda questo concetto e questo cambiamento che è in atto: dalla platea sono arrivate domande su come poter gestire e combattere il calo delle visite che sembra diffuso e in qualche caso inarrestabile - la risposta è che non c'è modo se non attraverso una strategia di ottimizzazione spinta del sito/blog per generare traffico di qualità: in futuro non si deve cercar di avere più traffico ma un traffico migliore, che cioè converte, che acquista che interagisce, ma questo ragionamento agli editori non va giù.

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Creare il Blog Ideale integrato con i Social Media

  1. 1. The Perfect Blog Consigli, suggerimenti e modelli per un blog nell’era dei Social Media
  2. 2. Di cosa parliamo oggi pomeriggio? • Impostazioni Tecniche • Posizionamento Strategico
  3. 3. Aspetti Tecnici dei Blog
  4. 4. Blogging software va aggiornato !!
  5. 5. Uso dei Framework per i blog con WordPress COSA SONO I FRAMEWORK?
  6. 6. http://diythemes.com/
  7. 7. http://www.studiopress.com/
  8. 8. http://www.dudamobile.
  9. 9. “Google has been rolling-out incremental changes related to structured data over the past five years,” ... “It is a clear path for providing better search results” … Structured data is valued by search engines and it is being used (aggregated) to enhance the SERPs, providing a better user experience producing higher click-through-rates (CTR). http://www.webpronews.com/google-hummingbird-and-structured-data-is-there-a-connection-2013-10
  10. 10. https://plus.google.com/authorship
  11. 11. Fai “respirare” i tuoi contenuti !
  12. 12. How to Tune Typography Based on Characters Per Line http://www.pearsonified.com/2012/01/characters-per-line.php
  13. 13. Allora sto blog … come va fatto? Quale strategia(e) adottare? CONVIENE ANCORA FARE UN BLOG?
  14. 14. http://www.nextscripts.com/
  15. 15. Frequently Asked Question: “Sante, ma sei proprio sicuro che sto bblogge serve a qualcosa? Non possiamo fare tutto direttamente su Facebook co na paginetta nostra o su Google+??”
  16. 16. Allora per concludere: THE PERFECT BLOG… • Ha carattere ed “entra in risonanza” con i propri lettori • Offre Informazioni ragionate e molto utili • Ha legami con i Social Media che utilizza per amplificare la propria voce
  17. 17. Sante J. Achille • Ingegnere pentito che si occupa di web dal 1994 (quando lo scoprì). La J del nome non sta per Jefferson… http://achille.name/ • Ha analizzato/ottimizzato/posizionato molti siti (grandi, piccoli di PMI e multinazionali) in 19 anni di attività professionale • Ama proverbi e le usanze popolari • Il suo motto preferito: Why Be Normal? • Sogna un mondo in cui tutti pensano …

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