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From a Web of Documents to a Web of Things and Places

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iCities - 4th Italian Conference on ICT for Smart Cities And Communities. A presentation on how structured data can be used in travel and tourism

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From a Web of Documents to a Web of Things and Places

  1. 1. From a Web of Documents to a Web of Things and Places 19-21 September, 2018 | L’Aquila, Italy
  2. 2. Sante: @sjachille • Worked for the aerospace industry and ESA where he discovered the WWW (’94) • Returned to L’Aquila where he has been based since then and works in the private sector on Website Development and Optimisation • Has a focus on Structured Data and Semantic Web • Speaks regularly at International Events & Conferences • Is Chairman of SMXL (Milan) • Sits on the Board of Engineers (Ordine Ingegneri) of L’Aquila
  3. 3. Today’s Topics • The Need for a “SMART” Web Infrastructure • Problem(s) • Solution • Benefits • Implementation(s)
  4. 4. s contextual definitions which minimize ambiguit
  5. 5. Ambiguity Things which can be interpreted in more than one way Uncertainty Reactions to ambiguity trigger doubt or confusion and may favour inaccurate conclusions or decisions
  6. 6. “Guida” Word used in a travel & tourism website: the meaning of this word in that context was Travel Guide “Giuda” Judas Iscariot, disciple and one of the original Twelve Apostles of Jesus Christ. According to all four canonical gospels, Judas betrayed Jesus to the Sanhedrin in the Garden of Gethsemane Word used in a travel & tourism website: the meaning of this word in that context was The betrayal of Christ
  7. 7. Structured Data Providing Unambiguous Signals The Solution…
  8. 8. Structured Data is based on concept that Anyone can say Anything about Any Topic
  9. 9. Contributions by someone should be unambiguously understood by anyone
  10. 10. Benefits Less Traffic & Better Quality…
  11. 11. Before SEO After SEO N° Queries in Google Search Console After Structured Data Implementation & Entity Identification
  12. 12. Type Properties Properties Properties Properties Properties Properties
  13. 13. https://search.google.com/structured-data/testing-tool https://search.google.com/structured-data/testing-tool
  14. 14. “Creation of Hyper Local Wikis to map the territory” “Creation of Local extensions of schema.org for Tourism” “Investment in Public & Private Website Optimisation ” “Creation of Web-Based Networks for Tourism” Implementation(s)
  15. 15. Thank You :) ing. Sante J. Achille Search Marketing Consultant - sante@achille.name - https://achille.name/ - @sjachille - Biography & CV Made in AQ With Love

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