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The Semantic Web for Travel and Tourism

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Building the Web of Things for travel & tourism, presented at the University of Bournemouth (UK), invites speaker at TTRA Europe (Travel and Tourism research Association). The presentation addresses the need/opportunity to expand the use of structured data to create a network of "smart" websites, in a scenario where Academia and professionals work in synergy to create a unified approach for the next generation of websites.

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The Semantic Web for Travel and Tourism

  1. 1. The Semantic Web Building the web of Things for travel & tourism Bournemouth University 8-10 April 2019
  2. 2. So much information We want to tell a story using the web…
  3. 3. How can we make this happen?
  4. 4. Structured Data Providing Unambiguous Signals
  5. 5. Structured Data is based on concept that Anyone can say Anything about Any Topic
  6. 6. Contributions by someone should be unambiguously understood by anyone
  7. 7. tand the content of a page. You can help us by providing explicit ardized format for providing information about a page and classi eb to understand the content of the page, as well as to gather infor
  8. 8. Benefits Less Traffic & Better Quality…
  9. 9. Before SEO After SEO N° Queries in Google Search Console After Structured Data Implementation & Entity Identification
  10. 10. https://search.google.com/structured-data/testing-tool
  11. 11. Implementation Ontologies & Knowledge Graph Building …
  12. 12. What is an Ontology? In computer science, an ontology is a: “rigorous and exhaustive organisation of a knowledge domain, containing all relevant entities and their relations”
  13. 13. A Knowledge Graph? "Knowledge Graphs are large networks of entities, their semantic types, properties and relationships between entities" http://www.websemanticsjournal.org/index.php/ps/announcement/view/19
  14. 14. The Vision A Smart Web…
  15. 15. “Creation of Hyper Local Wikis to map the territory” “Creation of Local extensions of schema.org for Tourism” “Investment in Public & Private Website Optimisation ” “Creation of Web-Based Networks for Tourism” Implementation
  16. 16. Implementation • Create awareness • Trigger the need • Favour adoption • Train a new generation of travel & tourism professionals • Foster public funding to sustain (hyper) local projects
  17. 17. Thank You :) ing. Sante J. Achille Search Marketing Consultant - sante@achille.name - https://achille.name/ - @sjachille - https://www.linkedin.com/in/sjachille/ - Biography & CV Made in AQ With Love

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