Cambridge IP Webinar: Developing a fact-based IP strategy

1. CambridgeIP Webinar Developing a fact-based Intellectual Property strategy - Illustrations from MEMS for Energy Scavenging, a report by CambridgeIP with Heene van Heeren Quentin Tannock, CambridgeIP To: IPM KTN members Thursday 11th December 2008 © 2008 CambridgeIP. All rights reserved

2. Contents !! Who we are: CambridgeIP background !! Uses of IP data: Survey results !! Patent data gathering & data analysis !! Fact-based IP strategies: Case studies !! Working together & contacts !! Appendix: our production process overview © 2008 CambridgeIP. All rights reserved 2

3. CambridgeIP Snapshot CambridgeIP: innovative and cost-effective provider of actionable IP intelligence to the technology sector in the UK and Internationally !! analytics for accelerating IP decision making and improving understanding of technology spaces !! rapid turnaround: visual, statistical and text-based reports in 2 to 10 working days !! offices in Cambridge and London, and representation in Boston, USA Visit www.CambridgeIP.com for more information, to visit our Blog and subscribe to our newsletter © 2008 CambridgeIP. All rights reserved 3

4. Team Background 1 Quentin Tannock (Chairman & co-founder) !! Education: Law, (Roman-Dutch, Common Law, International Law in Cambridge & elsewhere) !! Prior Experience: founder of successful company in the chemical sector; facilitated major R&D collaborations at Cambridge University; member of Lambert working group tasked by government to draft model contracts for industry- university collaborations; IP analysis & strategic advice to nanotechnology venture capitalists Ilian Iliev (CEO & co-founder) !! Education: Economics & Management; Completing a PhD on ‘Innovation Finance’ at the Judge Business School, Cambridge University !! Prior Experience: strategy & innovation advisory work for a Magic Circle law firm; award-winning Biotech startup in Cambridge; policy advice; 1990s: founded and ran a 100+ employee business in the electrical industry in Southern Africa © 2008 CambridgeIP. All rights reserved.. 4

7. CambridgeIP: Offerings Outline CambridgeIP’s offerings are !! designed around client needs: whether once-off or on-going, low or high-volume, or highly complex !! much more than a patent search service: !! Adding value: our comprehensive IP analysis aids your understanding and communication of complex technical data !! Empowering and informing: we give you access to our methodology together with all of the data we gather and analysis we conduct, for your own use !! Integrating with your processes: we provide you with outputs you can use immediately & on an ongoing basis !! more efficient than most internal and external solutions © 2008 CambridgeIP. All rights reserved 7

9. Your increasingly complex IP strategy needs… •! The IP Intelligence needs of large organisations are becoming increasingly complex •! Traditional approach to IP analysis (mainly focused to satisfying FTO needs) is increasingly inadequate © 2008 CambridgeIP. All rights reserved.. 9

11. A few patent facts Patents as data are: •! Structured •! Comparable •! Objective •! Information rich Multiple data sources are freely available (an opportunity and a challenge!), e.g.: -! USPTO -! Espace.net -! Google Patents © 2008 CambridgeIP. All rights reserved 11

13. MEMS for Energy Scavenging: preliminary results CambridgeIP has teamed up with MEMS expert Henne van Heeren to produce a report for the IPMKTN on recent MEMS patents. !! The report, due to be published soon, will augment the IPMKTN's report titled quot;MEMS Recent Developments, Future Directions” !! An area of special focus in the report is MEMS technologies for Energy Scavenging. The next several slides summarise preliminary findings, which should not be relied upon for any purpose or to make or refrain from making any decision. Our Deliverables contain data extracted from publicly available sources, such as patent data from Patent Offices’ databases. We accept no liability for the accuracy or completeness of the data provided to us from such sources. © 2008 CambridgeIP. All rights reserved 13

14. MEMS for Energy Scavenging: Growing patent stock Patent applications may be unpublished for 18+ months. Therefore the number of reported patents for the last 2 years may be under-represented. © 2008 CambridgeIP. All rights reserved 14

15. MEMS for Energy Scavenging: Top players Around 13% of patents originate from Universities or Research Institutes with the balance from companies. The most popular three technologies disclosed in the patents are -! Magnetic/coil 30% -! Piezoelectric 12% -! Thermal 10% Fully 40% of patents use vibration as a source of energy. © 2008 CambridgeIP. All rights reserved 15

19. Advanced Analytics: Assignee & Inventor Network Analysis !! Using patent datasets we conduct deep level analysis to understand a technology space’s innovator networks !! Visualising ‘deep’ networks reveals information that is difficult to ‘see’ otherwise !! This type of research can help you identify !! Licensing candidates !! Most likely trade buyers of a company and/or competitors !! Collaboration and hiring opportunities Level 5: ‘Friends’ friends’4 Level 1 : Innovators in Assignee’s IP Portfolio © 2008 CambridgeIP. All rights reserved 19

21. Advanced Analytics: Technology Evolution Maps !! These analyses help clients understand technology diffusion and migration patterns and identify early-on technology hotspots !! Such information can be used to identify new uses of existing capabilities, or to support R&D planning The applications and location Over time, 2 key clusters of of client’s technology are application have developed dispersed IPC Relationship Map: 1995 IPC Relationship Map: 2000 *IPC - International Patent Classification © 2008 CambridgeIP. All rights reserved 21

22. IP Multi-Landscape: Exploring Multiple Technologies in an Industry !! Comparison of relative maturity and speed of development among multiple technologies for an industrial application © 2008 CambridgeIP. All rights reserved 22

24. Case Studies 1 !! Technology start-up: Freedom to operate analysis & key player identification !! Within 72 hours of order, we provided the client with our Patent Ranking report which the client used for a freedom to operate analysis. In addition, the client identified little known areas of application of his technology, and improved his understanding of who the key inventors and assignees in the space. © 2008 CambridgeIP. All rights reserved 24

25. Case Studies 2 !! University spin-off: Competitor strategy analysis using patent-based intelligence !! A top UK University spin-out active in the Renewable Energy field approached us for an IP Landscape report. The CEO of a company in Renewable Energy space required deep intelligence about industry incumbents’ R&D strategy. We also provided independent analysis of the industry’s patent landscape for use in technology licensing negotiations and structuring a strategic partnership. © 2008 CambridgeIP. All rights reserved 25

26. Case studies 3 !! Individual inventor: cost effective support for freedom to operate analysis and patent drafting strategy !! A world-leading surgeon approached CambridgeIP. The client was at the point of drafting a patent for a new surgical device. He needed to identify potential conflicting patents with his inventions, in order to avoid patent infringement. In addition, he sought to investigate patented materials and methods used by other surgical device applications. © 2008 CambridgeIP. All rights reserved 26

27. Case Studies 4 !! Major Technology Consultancy: Patent Licensing and Acquisition Strategy for a Fortune 100 Corporation !! A leading UK technology consultancy was approached by a Fortune 100 company to identify acquisition and patent licensing opportunities in a major medical instrumentation area. The project brief was intentionally vague: focusing on user benefits, leaving the question of technology open- ended. The consultancy faced a tight timeline in which to develop a patent map of the field and make recommendations. CambridgeIP embedded an executive with the client to ensure rapid implementation of feedback. © 2008 CambridgeIP. All rights reserved 27

28. Case Studies 5 !! Blue chip R&D manager: cost effective R&D strategy development !! Our client had a deep understanding of her sector. However, prior to structuring her corporation’s R&D approach and commitment to investment, she wanted to develop a deeper and independent understanding of the field: key actors, relationships, levels of activity, key patents. !! The patent-based Technology Evolution Map we developed helped identify new areas of growth and entry points. The applications and location Over time, 2 key clusters of of client’s technology are application have developed dispersed IPC Relationship Map: 2000 © 2008 CambridgeIP. All rights reserved 28

29. Case studies 6 !! Further case studies are available at !! www.cambridgeip.com/site/public/ products_services/CaseStudies.php !! Example IP Landscape report: Immuno- polymerase chain reaction technology !! www.cambridgeip.com/site/public/ products_services/IPlandscape.php © 2008 CambridgeIP. All rights reserved 29

31. CambridgeIP: working together Transparent: We give you access to our methodology, together with all of the data we gather and analysis we conduct, for your own use Easy to use: Designed to meet your needs and integrate with your business processes Easy to communicate: our comprehensive IP analysis aids your understanding and communication of complex technical data Efficient: more efficient than most internal and external solutions © 2008 CambridgeIP. All rights reserved 31

32. CambridgeIP Contacts www.CambridgeIP.com General - info at CambridgeIP.com Quentin - Quentin.Tannock at CambridgeIP.com Telephone: +44 (0)1223 370 098 Facsimile: +44 (1) 1223 370 040 Sheraton House, Castle Park, Cambridge, CB3 0AX, UK © 2008 CambridgeIP. All rights reserved 32

35. Appendix: CambridgeIP Production Process Overview 2 For bespoke projects we spend time with the client and/or an industry expert in order to: Translate the project’s objectives into an appropriate research strategy !! Calibrate the specifications of the technology space and the interpretation of our findings !! Communicate effectively with the client sponsor and other stakeholders the project outcomes !! Initial Data Gathering Session/ Client Iteration (s): Space Definition Workshop Initial Research & Iteration Further Refinement Report Delivery: In person/workshop Production of Report Client Iteration: Analysis Review If appropriate, we will embed a CambridgeIP principal with the client during critically important stages of the project: © 2008 CambridgeIP. All rights reserved especially at project launch and delivery 35