1.
Instant EMI Solution
Solution Overview

2.
Agenda
• Instant EMI Solution
• Plutus Credit/Debit Acceptance at the PC POS
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3.
Introducing Instant EMI Solution for 0% Financing Offers
• Manufacturers can drive incremental sales by launching an attractive real-time EMI
offer on White Goods, Consumer Electronics, Travel Packages and much more
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Higher sales volumes
Control over products - to sell slow-moving goods, restrict to high-margin products,
improve sales in competitive categories or launch new product lines
Control over merchants – offer presented only at designated stores during designated
time periods
• EMI transactions are authorized at the POS in real-time…
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Manufacturer sets centralized rules by Product Category, by Duration, by Merchant and
Store, by date, and by transaction value
Manufacturers can contract with multiple credit card Issuers to make offers available to
broadest possible prospect universe
Merchant does NOT need to install devices or train cashiers – all rules are set centrally
and enforced automatically
• …and settled directly between Issuer and Manufacturer
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Financing cost is reported daily – by duration, product, store, etc.
Manufacturer reimburses the negotiated subvention rate to Issuer via ECS payment
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4.
How It Works: seamless customer experience at the Point of
Sale, with complete control from backend
1 Manufacturer logs into
EMI Host and sets offer
rules: Product, Retailer,
Location, Duration,
Issuer & Rate
2 At the Point of Sale,
Cashier selects EMI
transaction and swipes
customer’s Card
3 Plutus application asks
Cashier to enter Product
Category & Serial Number
4 Plutus queries EMI Host for
applicable Offer – for that
product, card, amount, etc.
BANK
8 Plutus generates
settlement reports at End
of Day
7 Plutus receives
authorization & prints
charge slip
6 Customer selects EMI Offer
and Plutus sends
transaction to Bank
5 Plutus displays available
offers to Cashier
4

5.
Key Benefits: EMI program supports flexible schemes,
creating a valuable new marketing channel for Manufacturers
•1 Control offer delivery at the Point of Sale
• Set centralized rules to control which EMI offer is presented to the consumer – eliminate Cashier
decision-making
• Configure by product category & product line, by merchant or by store, by date range and by
Issuer
• Use convenient web interfaces to update or edit schemes in real-time
• Substantially reduce the risk of offer fraud and eliminate Cashier decision making
2 Increase reach into Issuers’ portfolios and at Retailers’ outlets•
• Plutus front-end application can be integrated with Merchant’s POS Application , eliminating the
need for Cashier data entry
• No need for EDC hardware installation and cashier training
• Tie up with multiple Card Issuers: no need for “on us” transactions, no need to install new EDC
machines at merchant outlet
3 Leverage rich MIS at the cardholder and product level•
• Receive automated reports – or pull in real-time from EMI Host using convenient interfaces
• Reports include cardholder details, transaction information, computation of financing costs
• Manufacturer can leverage MIS to track performance of individual EMI campaigns in real-time
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6.
1
Manufacturer sets rules by Product, Amount, Retailer and
Time Period using online interfaces – for centralized control
Manufacturers can set rules by:
1. Product category: set EMI terms by
product categories. For example, 12
month EMI on Televisions and 3 month
EMI offers on mobile phones
2. Transaction value: set EMI terms by
cumulative amount. For example, 12
months on purchases > Rs 50,000; 6
months on purchases < Rs 50,000
3. Merchant: set MIDs and regions
eligible for offer. For example, program
applies only to Croma stores in North
4. Offer dates: set program duration. For
example, scheme can be run for month
of November only
5. Issuer: set rules for Issuer and for BIN
range of cardholders
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7.
2
Program’s reach extends to multiple Issuers’ cardholder
portfolios – without EDC installation
Conventional EMI Solution
• EMI offers for “on-us”
transactions only – locked into
single Acquirer/Issuer
EDC Single Acquirer/
Issuer
• Slow time to market of any new
program
Plutus EMI Solution
Issuer 1
• EMI offers from multiple Issuers –
add or drop at will
• Issuers can set rules to accept
cards by BIN range for EMI offers
• Reconciliation and settlement
reports generated EOD for all
parties
Acquirer Issuer 2
POS
Issuer 3
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8.
3
Plutus provides rich real-time MIS for reconciliation,
including cardholder and product details
Online User Interfaces
1. Customer-level data: Name,
phone number, address, product
category, serial number
2. Transaction-level data: Product
category, Merchant, Location,
Value
3. Offer-level data: Issuer, EMI
scheme details
4. Automated computation of
finance charges
5. Fraud management: velocity
checks, de-duplication
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9.
Our solution benefits all stakeholders in the EMI program,
increasing adoption and ROI of EMI
Manufacturer
• Higher sales on select
products and Retailers
• Ability to run targeted
campaigns - seasonal,
new product launches,
incentives on slow-
moving goods or high-
margin products
Retailer
• Higher turnover in the
store, especially on high-
ticket items
• Convenient integration
with Manufacturer sales
strategy at minimum
operational effort
• Rapid check out process
Issuer
• Higher volumes of credit
card usage, at no extra
cost
• Automation of EMI Offer
processing and
settlement
• Access to “off us”
transactions at the
Retailer
• New income streams
from financing charges
• Differentiated offer to the
cardholder
9
• Convenience & control of
• Opportunity to integrate
launching and editing EMI
directly with POS
Offer strategy in real-time
application
• Complete MIS for
performance evaluation
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10.
Agenda
• Instant EMI Solution
• Plutus Credit/Debit Acceptance at the PC POS
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11.
Introducing Plutus, our credit & debit processing application
for the PC POS
How It Works
• Solution runs on existing
PC-based POS
• Merchants install Plutus via
CD and guided installation
interfaces
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12.
Plutus Features Summary
Certified by major Bank
Acquirers, and Visa
• ICICI, HDFC, AXIS,
HSBC Global Payments,
Citibank, SBI
• Amex
• Visa PCI, EMV
Accepts all payment
instruments
Cr/Dr
Pin-based
EMV
Mobile
PPC/GV
Contactless
Best-in-class security
features
3DES data encryption
from swipe
User access
management
TID licensing and key
management
Input device control
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Only PC-based product -
replaces EDC
• Higher security
• Flexible connectivity -
CDMA, VPN, VSAT, IP
• Integrated with Biller -
manual data entry
• Touchscreen enabled
• Batch reporting
• Supports split
transactions
Value-added features
• Plutus Multi-acquirer -
route transactions to
preferred Acquirer
• Plutus Secure - Bank-
certified IP connectivity
• Transaction
Reconciliation - central
data warehousing &
management
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Integrated with leading
POS peripherals
Card readers - MagTek,
AMDL, Wincore
Bar code scanners
PED
Smart Card reader
Printers - OPOS,
Windows
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13.
Key value drivers of Plutus - At A Glance
•1 Replace EDC terminals
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Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal
Switch to always-on, high speed internet processing
Remove counter clutter
•2 Streamline operations at the POS
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Reduce need for cashier training
Automate data entry by integrating Biller and cr/dr payment transaction
Eliminate cashier manual data entry, and increase transaction speed
•3 Centralize transaction routing
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Eliminate cashier decision-making
Extract favorable MSF terms from Acquirers for high transaction volumes
Change routing rules (Acquirer strategy) centrally at the touch of a button - no retraining of cashiers required
•4 Leverage Transaction warehousing and automatic reconciliation
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Digitize & automate reconciliation of POS settlement and Acquirer payment advice
Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports
Centralize POS-level alerts, e.g., unsettled POS
Save cashier time
5 Rely on highest Security standards•
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End-to-end PCI Compliant solution eliminates need for PCI certification of merchant’s POS or network or data
center
EMV-compliant card acceptance through Pin Entry Device integration
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14.
1
Plutus replaces EDCs - and their associated
telecommunication cost
EDC Functionality
• Every Cashier counter must have EDC
Plutus Scenario
• NO need for EDC - Plutus is a software
application which can run on any Windows
based PC or PC-POS
• NO need for PSTN lines - Plutus can support
transaction processing through existing
broadband connection
• To make transaction secure and acceptable to
Visa / Master and AMEX, Plutus comes with
PA-DSS approved VPN connection
- Rs 150 for Secure VPN Plutus connection
for 3 POS = Rs 450
- Plus monthly internet cost of Rs 200
- => Monthly telco costs are Rs 650, a
savings of Rs 2000 per store per month
• Every EDC must have PSTN telephone
line
- Assuming Rs 1 per call, and 2000
transactions per month in each store
- Plus Rs 150 for landline rental for
each EDC terminal, and 3 EDC
terminals per store
- => Monthly telco costs are Rs 2650
• In case of acquiring by multiple banks,
multiple EDCs required at every till,
resulting in clutter
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• All acquiring banks are available in single
application
• Axis Bank, ICICI, HDFC, Citi, HSBC, AMEX
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15.
2
Second, Plutus streamlines operations at the POS
EDC Functionality
• EDC cannot be integrated with biller
applications on POS
Plutus Scenario
• Intuitive Windows-based interface limits training
of cashiers and reduces human error
• Can be easily integrated with any biller
application, using Windows based COM API
• Workflow automation reduces overhead, speeds
time to resolution
• Cashier manually enters amount in
EDC, leading to data entry errors
• Transaction Amount is passed by biller directly
to Plutus. No data entry possible
• EDC dial up is slow, resulting in longer
queues
• Faster transaction times through automation and
faster connectivity reduces queuing time
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16.
3 Third, centralized transaction rules allow the merchant to
optimize acquiring strategy without relying on cashiers
EDC Functionality
• Manual decision by cashier to
select most optimal acquiring bank
(for example, lowest MSF rate)
• Limited ability to enforce complex
rules - based on cashier’s
judgment
• Cashier training is required to
route transactions to most suitable
acquiring banks
Plutus Scenario
• Plutus selects Acquirer based on rules
• Rules are set centrally at HO - not by the
cashier, creating real savings on MSF rates
• Complex rules - for example, on-us versus
off-us optimization; time-based; default
acquiring - can be set using intuitive
interfaces
• No cashier training required
• Rule changes are propagated in real-time
in the field
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17.
3
Multi-Acquirer solution ensures transactions are routed
to on-us Acquirer with favorable MSF rate
Single Acquirer Solution ~70% of transactions
are routed to V/MC for
off-us settlement
Issuer 1
QuickTime™ and a
decompressor
are needed to see this picture.
POS Single Acquirer/
Issuer
Visa/Master-
card Gateway
Issuer 2
Issuer 3
Multi Acquirer Solution Only ~20% of
transactions are
routed through V/MC
for off-us settlement
Acquirer/Issuer 1
QuickTime™ and a
decompressor
are needed to see this picture.
POS
~80% of transactions
are routed directly to
Acquirer.Issuer for on-
us settlement
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Acquirer/Issuer 2 Visa/Master-
card Gateway
Other Issuer
Acquirer/Issuer 3
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18.
4 Lastly, Transaction Aggregation and Reconciliation
eliminates paper-based reconciliation and reduces error
EDC Functionality
• Each transaction is deleted upon
settlement
Plutus Scenario
• Transactions can be stored in TRM for whatever
period required
• Centrally accessible user interfaces render
transactions volumes, settlement and reconciliation
status and allow users to search by zone, store,
POS, transaction, etc.
• Settlement is controlled by cashier, • Central user interfaces show alerts for unsettled
and often overlooked - payments batches
are settled late
• Reconciliation between settlement
reports and banks’ payment
advice is manual and labor
intensive
• Reconciliation of each batch with bank’s payment
advice is automatic
• Disputes are flagged and entered into work flow for
easy resolution
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19.
TRM centralized payment advice reconciliation &
workflow tools
4
1.Frees up
cashier’s time
2.Eliminates
manual errors
3.Speeds
quarterly
audits
• Centralized reconciliation of settlement and payment advice
• Digitization of statements
• Integration into automated accounting and dispute resolution
workflow
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20.
5
Security: current POS devices & networks are insecure
Component
POS device
Security Concerns
• Track data encryption from the point of card swipe
Dial-Up
connectivity
• “Sniffing” - credit card data is transmitted in plain text and can
easily be intercepted
CDMA, VPN or
VSAT networks
• No end-to-end security - reliant on retailer LAN to secure data
at POS before transmission outside of store
Storage • Sensitive data resides in central data, providing hackers with a
single point of attack - “jackpot” scenario
Business
processes
• User access poorly controlled, allowing capture of credit card
data
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21.
5
Plutus Secure application enables transaction processing
via broadband - PCI PA DSS certified
Transaction Process Flow with
Plutus Secure
PC-based POS in
Store
• Secure card swipe
• Data packet encryption
Broadband
Connection on
Public IP
• Transmission of
encrypted data packet in
secured channel
Data Centre
Bank Payment
Switch
• Transaction
authorization
• Data transformation to
bank protocol
Faster transactions, with higher
Security at lower connectivity cost
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22.
Proposed Architecture: Plutus with Secure Internet
connection to Banks
Secure Processing via Internet
• TRM stores masked data for
transaction management
• Automatically reconciles with
Banks’ payment report
• Data encrypted and
transmitted securely via
broadband
• End-to-end PCI Certified -
merchant’s network
requires no certification
• Rule Configurator
sets routing rules
at POS level
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23.
Our Contact Details
Sanjeev Sharma
sanjeev@SingularityRetailSolutions.com
91 9818596889
We would be more than happy to demonstrate
the solution and offer a FREE trial